Feature Articles

Learning Curves: Northeast Photocopy Takes the High Road to Learning Better Ways to Sell MPS

When fast isn’t good enough, outside experts can help expedite desired results. That’s exactly what NEP in Appleton WI wanted to accomplish in order to expand their impact in the MPS arena. By contracting with Strategy Development, they were able to refine their sales processes
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Toshiba Goes Lean and Green with Adobe’s LeanPrint

Last week Toshiba America Business Solutions announced a partnership with Adobe to launch Adobe LeanPrint, a desktop print optimization software that reduces paper and toner consumption by optimizing page layout. According to Toshiba, by using LeanPrint, organizations can achieve
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Conference Preview: DocuWare’s May DocuWorld Conference

For the first time in the U.S., DocuWare is bringing together customers, solutions experts from its partner companies, and the DocuWare team in Orlando, May 21-24 for DocuWorld 2012. Focused on the theme, “From Documents to Value,” attendees will learn about the latest product
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How to Use Facebook for Business and Marketing

Facebook was never designed for marketing businesses online but anywhere people are, marketers will follow. It’s become a platform where you can market your dealership. You have to be careful, however. If you push too hard, you’ll end up alienating your audience before they even
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Lexington and Conquered: Lexmark Still Looks Like a Contender

Last week I had the good fortune to travel to Lexington, Kentucky for a Lexmark press/analyst briefing. In case you’re not aware I fit squarely into the press category and that’s the way I like it. There weren’t any major revelations as far as new products introductions, but the
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Is MPS Driving Your Profits or Driving You Crazy?

For those of you who still believe cost-per-copy with break-fix and toner service is the end all be all of managed print services, brace yourself. I’m about to go to a place that only a select few, tried and true, seriously successful MPS providers have been. To understand this
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1,000 Blog Posts

It’s not often that you find a feet-on-the-street sales rep blogging about the industry and in a way that gets people to notice. I’ve been noticing for a number of years now and I can’t help but be impressed at the prolific postings of Art Post on his Print4Pay Hotel MFP
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A Conversation with EFI’s Frank Mallozzi

  Earlier this week I had an opportunity to chat with Frank Mallozzi, EFI’s senior vice president of worldwide sales & marketing about the company’s consistent growth, recent acquisitions, relevance to the independent dealer channel, and about some of the introductions
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Twitter for Dealerships

You might have wondered how Twitter could be of value to your dealership. Unfortunately, I won’t be able to share with you any one silver bullet that will sell you on the value of Twitter for your business. However, I can certainly give you some very specific benefits that
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Promoting Your Dealership in the 21st Century

Now that we’re well into 2012 and a whole new era in communications, it’s difficult to believe how much things have changed.  It’s almost hard to remember what is was like to do business without fax machines, cell phones, PDAs and a computer on everyone’s desk. Or when there was
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Death of the Direct Copier Channel Part 2

Last week I blogged the “Death of the Direct Copier Channel”, in less than one week there were over 1,400 views. I’m guessing we hit a hot spot with many of those in the Direct and Dealer Channel. The Print4Pay Hotel forums also posted many comments like
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Why Social Media for Dealerships?

Businesses in all industries are contemplating more and more to add social media to their marketing plans. As a dealership, you may be wondering if there is really any value in using social media. If any of the following statements illustrate your worries about social media, then
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Chip Crunk Talks About RJ Young’s Acquisition of Ricoh Direct Branches

Last week’s announcement that RJ Young Company, based  in Nashville, Tennessee, had acquired multiple Ricoh direct branches (Huntsville, AL; and Columbus, Tupelo, and Gulfport, MS) represented a huge win for the independent dealer channel, a channel that has long been a
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Selling MFP’s with a Color Cost per Page of 2 Cents!

The other day I received an e-mail from Monte Jensen of KBA Docusys and a Print4Pay Hotel member on the West Coast. He was pretty excited because they were releasing a new color page model being billed for ‘as low as 2 cents per page!’ This is for their Kyocera line of color
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What Did You Sell This Week?

Ray Belanger, president of Bay Copy in Rockland, Mass., reports on his big sale of the week. What was your most notable sale this week? Belanger: This week, we completed a large sale, a total of 47 units. In all, the sale included 35 Lexmark small multi-function units, along with
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