June 29, 2026

Your ROI Model Is Already Obsolete: Why the Frameworks Organizations Use to Evaluate AI Investments Are Working Against Them

Are you using an outdated model for measuring ROI on AI investments? The risk calculus that technology leaders rely on was built for a different era, one of long implementation cycles, high switching costs and tools that needed to earn their place over years to justify the
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The AI Tsunami Is Already Here—Is Your Dealership Swimming or Drowning?

I’ve been in marketing for over 30 years. I watched the mobile phone reshape how we communicate, and I saw the internet rewrite every rule of commerce. Both times, the business world split into two camps: those who moved and those who waited. The ones who waited paid for it, some
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Purpose-Driven, Responsible and Directed: Approach to AI Critical for Maximizing Potential, Value

The rate of advancements and adoption in artificial intelligence (AI) are downright jaw-dropping and unprecedented. Globally, a number of sources have reported that 94% of companies use AI in at least one business function. Resourca paints a vivid picture—of the estimated 444
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Kings of ITT: Customer Service Experience Powers Marco’s Push to the $1B Revenue Plateau

Babe Ruth didn’t invent the home run. Peace activists called for nonviolence long before Mahatma Gandhi’s time. There were certainly other notable writers before William Shakespeare first picked up a quill. And Marie Curie was not the first female scientist. While not the
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