I’ve been in marketing for over 30 years. I watched the mobile phone reshape how we communicate, and I saw the internet rewrite every rule of commerce. Both times, the business world split into two camps: those who moved and those who waited. The ones who waited paid for it, some Read More

There are a number of different challenges that are affecting marketing departments and staff in today’s business climate. For example, the Great Resignation has seen staff members jump ship to other businesses or industries to secure upward mobility and a bigger payoff. While Read More