I had an interesting conversation the other day with a marketing person from an office imaging solutions provider. I was interviewing her for another publication and during our conversation she noted how her company isn’t doing anything on Facebook because her customers aren’t on Facebook. Those customers are obviously office technology dealers.
That comment inspired me to do a quick search of Facebook to get a sense of what office technology dealers are doing on the social media site. What I found through my random and highly unscientific search was that not many of the dealerships I searched for were on Facebook. I’m not going to name names, but even among the dealerships that were, including some that I thought would be far ahead of the curve in terms of social media activity, the number of “Likes” they had for their dealership was disappointing. One only had 86 “Likes”, another 154, another 169, and the other 244. Then I stumbled upon one dealership, and I’ll mention their name, Coordinated Business Systems in Burnsville, MN, with 3,565 likes.
The challenge of maintaining a Facebook presence is that one has to allocate time to it. Admittedly, that hasn’t been a priority for me. Plus, thanks to changes on Facebook, it doesn’t help that one’s posts only reach a fraction of those who have “Liked” you these days. Of course if you’re willing to pay more for the privilege of reaching more people with your posts, Facebook will be happy to take your money.
If you ask me, I don’t think that’s a wise investment.
I’ll have more to share about social media next week and it won’t cost me anything or virtually nothing to share it with you.
Thanks for reading.
