June 25, 2021

As the pace of change and the drive toward digital transformation accelerate, vertical markets present opportunities for more customized, unique sales approaches. The key to successful vertical selling is focusing and fully understanding the specific needs of each customer. This Read More

The need to embrace new technologies, increase digitization and invest in digital transformation has significantly accelerated due to the COVID-19 pandemic. According to a recent study from McKinsey & Co., in the last year, companies have accelerated digitization of their Read More

It doesn’t take a quiet moment of introspection to experience an epiphany. Quite often, it occurs during the most mundane of settings and circumstances. For Chuck Fruth, the CEO of Phoenix-based Fruth Group, it was a 2012 visit to his local Apple store. He was purchasing a laptop Read More

In a “Seinfeld” episode titled, “The Boyfriend,” Jerry Seinfeld and George Costanza are cooling down in the locker room following a basketball game when they spot former baseball star Keith Hernandez doing stretching exercises. Both Seinfeld and Costanza are awe-struck at the Read More

A popular adage that was bandied about during the 14-month pandemic was the acknowledgment that while we were all in the same storm, our boats (and thus the ability to weather said storm) were hardly universal. The same could be said for the end-user community from a vertical Read More