There’s nothing Natalia Lizarazo can’t accomplish and it’s a personal motto that truly resonates with her. Consider that Lizarazo and her husband, Moody Hamdan, opened AD Solutions in Orlando, Florida in 2009. It coincided with an economic downturn of epic proportions, a.k.a. the Great Recession, which blew through America, wiping out an estimated 200,000 businesses between 2008 and 2010. AD Solutions, however, was not part of the toll.
As the couple had two young children at the time, it was a bona fide gamble. But Lizarazo was undeterred. As tough as business may have been to conduct during that time, she knew that the company’s trials paled in comparison to those endured by the person responsible partly responsible for realizing the American dream. Her mother, Katty Casallas.
A single mother of two from Bogota, Columbia, Casallas moved her family to New York when Natalia was quite young. She was a successful fashion designer, working with the likes of Italian fashion icon Georgio Armani. After moving to Florida, Casallas opened several retail stores and mall kiosks. That she was able to accomplish it all on her own while raising children impressed upon Natalia the idea that no challenge is too great to overcome. A high standard was already set.
“She was able to conquer things that not many could,” said Lizarazo, a 2026 ENX Magazine Difference Maker. “My children motivate me to do better and to have a purpose for them. It was important to show them that they can accomplish anything. I also needed to set an example that proves anything is possible once you put your mind to it.”
Getting over the Great Depression hump was impressive, but it was another event—the 10-year anniversary of AD Solutions’ debut—that really drove home the notion that Lizarazo was where she belonged. It was held at the Doctor Phillips Center of Performing Arts (CQ), where more than 100 people, from family and friends to team members, clients and partners, shared the truly special occasion.
It was an emotional experience for her, surviving and thriving in a world where 65% of businesses close down within 10 years. “It was a very incredible moment, as was moving into our new building, which is three times bigger,” she said. “These are moments that are a testament to our dedication and hard work.”
As much as she treasures the success enjoyed by the company, seeing her team members thrive has been equally rewarding. Whether it’s buying a home, getting a fat commission check or enjoying family milestones such as child births and graduations, sharing in those triumphs is a great source of joy.
Being constantly on the go from a work perspective, Lizarazo likes to take 10-minute power naps to help recharge. “It’s good to pick up my heels and take a little nap now and then,” she added.
In the personal growth department, one of the goals she’s set for herself is to become a better public speaker. “Honestly, I’d rather dance on a stage,” Lizarazo said. “I’ve taken public speaking classes, and every year I say I’m going to get better at it.”
Away from the office, the couple has three children; daughters Samira (19) and Camilla (18), as well as a 3 ½-year-old son. Samira attends Ohio State University and Camilla is bound for the University of Miami. Moody and Natalia enjoy watching them in activities such as sports and dance. Of her husband, she playfully added, “He brings me a smile here and there.”
On a business footnote, AD Solutions is not her first venture. Lizarazo sold chocolates as a youngster and would occasionally lend her siblings money. Those delinquent in repaying would occasionally be hit with a small service charge.
Lizarazo thinks the meter may still be running on at least one loan. “I think one of my sisters is still accumulating late fees, so I sent her a little reminder,” she said. “I could be coming into a small fortune soon.”
The high school version of me wanted to be a: Entertainer
Interesting fact about you: I enjoy WWE wrestling
Celebrities you have met: Serena Williams, Novak Djokovic
Favorite book or movie: Legends of the Fall and The Day After Tomorrow
Favorite food: Pasta
Person you’d most like to meet: Brad Pitt, Kris Jenner
Dream vacation destination: Japan
Do you have any special talents: Dancing
Guilty pleasure: Coca-Cola
Most prized possession: Emerald ring from my mother
