If you were at Toshiba’s LEAD dealer meeting last fall in Orlando you’re well aware that arguably the biggest trend confronting Toshiba, but everybody in the office imaging industry in 2014 and beyond is declining print volumes.
What is Toshiba as a manufacturer and dealers and resellers going to do about that?
That was a question asked by Bill Melo, Toshiba’s vice president marketing, Services & Solutions, during his LEAD presentation and in a recent interview.
Well, Toshiba has outlined three strategies to help offset declining print volumes. The first is to emphasize color.
“Our near-term goal is to have 50 percent of our unit shipments be color capable products, up from around 42 percent,” Melo reports. “Second, is to continue with the path of grabbing as much market share in managed print as possible. Even though print is shrinking there’s still an opportunity for dealers to grow their pages around that. And the third is to grow non print-related revenue and that can come from traditional document solutions like document management, workflow, security, etc. or entirely new areas, tangential, but in our case digital signage, which is a big step in non print-related areas.
