Mito Color Imaging Company Limited: A Model of Consistency for Color Laser Toner Cartridges

Mito's administration building.

Mito’s administration building.

The document imaging industry is changing at a rapid pace and nowhere is that more visible than with color technology, which is rapidly supplanting monochrome technology. With that shift comes a need for consistent quality, high value remanufactured color toner cartridges. For a growing number of dealers and resellers that need is being fulfilled by Mito Color Imaging Company Ltd.

Mito has been remanufacturing high quality color toner cartridges for more than 12 years and marketing them worldwide, including here in the U.S. for more than 10 years. Its mission is to become one of the largest professional color remanufacturing companies in the world while providing the best products with consistent quality and high performance.

“Although we offer both mono and color remanufactured products, we earned our unrivaled reputation by remanufacturing color toner cartridges,” states Lucy Liu, general manager for North America.

mito logo Background Information

Established in 2003 with world headquarters based in Zhuhai, China, Mito Group is a high-tech enterprise specializing in the manufacturing, research, and sales of laser toner cartridges.  Mito Group consists of two wholly-owned subsidiaries: Mito Color Imaging Company Ltd. and Zhuhai Un-Tern Imaging Products Company.  In September 2013, Mito Group became the first Chinese public trading company in the printing consumable industry after being acquired by Hubei Dinglong Chemical Company Ltd.

Mito Color Imaging Company Ltd. based in Hong Kong is responsible for global sales and marketing. The Mito and Siege brands encompass more than 1,000 alternative models of color laser toner cartridges which are compatible with an array of printer models.

“Instead of competing with its customers, what Mito provides from its overseas offices is support,” says Liu.

Mary Ouyang, CEO

Mary Ouyang, CEO

Focus on R&D

As the manufacturing facility for Mito group, Zhuhai Un-Tern Imaging Products Company Ltd. is primarily focused on R&D and production of color laser toner cartridges. Un-Tern has invested significant financial resources into R&D driven by its strong belief in integrity and innovation. The result is a line of consistent quality, exceptionally engineered products from Un-Tern’s professional technical team. This focus on constantly striving for excellence has made Mito well recognized as one of the leading remanufacturing companies in the world, particularly for color toner cartridges.

“When everybody else was focusing on monochrome cartridges 10 years ago, Mito chose to focus on color,” states Liu, who acknowledges that color toner cartridges are a lot more difficult to remanufacture than mono cartridges.

Mito’s acquisition by Hubei Dinglong Chemical Company Ltd. has resulted in even greater investments in R&D.  “We spend the money on the patents and take time to understand the OEMs’ patents to create non-infringing, high-performance remanufactured products,” explains Liu.

Maintaining its high standards of quality and consistency is paramount and Mito continues to offer its customers around the globe the best choices available at the best value.

“We will continue our commitment of remanufacturing the best toner cartridges with uniform quality and stable performance,” emphasizes Liu.

Manufacturing color laser toner cartridges.

Manufacturing color laser toner cartridges.

That’s the number one reason why Mito has been successful and what sets it apart from competitors in the color remanufactured toner space. As Liu points out, “Our success is mostly related to our consistent quality standards that our customers can depend on. At Mito we provide real value add, with the price and the quality standards that wholesalers and their customers can depend on.”

Liu acknowledges the challenges of being a Chinese company of remanufactured color toner cartridges doing business in the U.S., but when one takes the proven quality and consistent performance of Mito’s products into consideration, any concern usually disappears. “The consumer decides when they come back for more, and that’s the testament to our success, our customers always come back for more.”

Indeed, Mito makes the difference.

A Respect for IP

As compatibles and remanufactured consumables have gained prominence in the supplies channels, the issue of intellectual property and patents continues to attract worldwide attention. As one of the leading companies in the industry, Mito has been dedicated for more than a decade to remanufacturing the best products to avoid infringing on OEM patents. That’s another important reason why wholesalers in the know choose Mito.

“We are compliant with all the remanufactured laws,” says Liu. “There are so many cheap compatibles entering the U.S. market, but our customers are still willing to pay a little more for Mito products because of our dependability and high quality and because we respect OEM intellectual property.”

Customer Service

Even a company producing some of the most reliable remanufactured color toner cartridges in the industry needs to provide superior customer service and that’s something else that Mito is known for. Mito Color Imaging Company’s global offices, including its U.S. office, respond promptly and courteously to customers, if they need help or if they simply have a question. In the unlikely event a problem occurs, Mito will take the product back or resolve the issue, quickly and efficiently.

The Sum of Its Parts

The one consistent take away when it comes to talking about Mito is its consistency. It’s what’s driving the business and Mito’s success. As the market for remanufactured color toner cartridges grows, it’s safe to assume that Mito Global Color Imaging will be setting new standards for consistency in a closely watched industry, where every customer is looking for the best quality at the right price. Mito has a proven track record and business model that meets its customers’ expectations.

 

Contact Information

Lucy Z. Liu

General Manager of North America

Mito Color Imaging Co., Ltd.

lucy@mito.com.cn

Mito Color Imaging Co., LTD

Sales Office: Unit 115,11/F,TaiHe Commercial Centre No.338 NingXi Road, Xiangzhou Zhuhai City, China. Tel:  (86) 756-2535256 / 2535246 Fax:  (86) 756-2535769 E-mail:  Sales@mito.com.cn

Tel: (86) 756-6291885

The Mito Difference

 

  1. Virgin empties guarantees the quality for remanufactured cartridges from the very beginning.
  2. Major investments in test lab facilities and equipment to monitor every facet of the cartridge and its performance.
  3. Printers are sourced from all regional areas of the global market and imported to ensure the compatibility, functionality and performance of every cartridge.
  4. Professional equipment and facilities, as well as procedures, are certified and required by STMC and QC080000, such as X –Rite spectrodensitometer for testing 2 major parameters—optical density and color gamut and spectrometer for RoHS standards, as well as other meters for testing the hardness specifications of rollers and melting point of toner powder to ensure correct fusing.
  5. Print quality comparable to OEMs in terms of page yield, optical density and color gamut.’
  6. Expensive Downflow II dust collecting system is built for 100% cleaning of the cartridges during production run.
  7. Well trained and qualified staff for R&D, engineering and production in order to well produce and control each cartridge with the highest quality.
  8. Only pre-qualified materials and components are applied to each cartridge in order to meet industrial quality standards.
  9. Comprehensive IQC and QMS which are conforming to international standards – ASTM / ISO /IEC and QC080000.
  10. Co–work and develop the quality requirement with professional customers, partners and experts to seek continuous improvement is a Mito principle.
  11. Mito’s reputation has been built one cartridge and one customer at a time.

 

Scott Cullen
About the Author
Scott Cullen has been writing about the office technology industry since 1986. He can be reached at scott_cullen@verizon.net.