May 30, 2025

Exhausting, Taxing, Tariffing: Frustrated Dealers Planning for the Unplannable

No one likes to talk politics, especially in mixed company. The parties are polarized, and the gulf between them is impossible to bridge. Fundamentally, some believe the country should be run like a corporation—lean and disciplined. Others feel the government can (and should)
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Xerox-Lexmark Deal: How a Strategy Reaffirmed a Manufacturer’s Future

There’s no denying that Xerox’s Global Partner Summit in March carried a bit of added excitement, given the manufacturer’s previously announced acquisition of A4 specialist Lexmark. During a period when a number of OEMs have hammered out partnership agreements of varying flavors,
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Targeted Marketing, Wealth of Resources Enable PERRY proTECH to Propel Brand

An oft-cited statistic from office technology marketing suggests that prospects today are at least 60% of the way into the buyer’s journey when they engage dealers. The actual number isn’t as important as the prime takeaway, which is that buyers have already done a great deal of
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