September 27, 2021

Campaigns in Motion: Dealers Share Creative and Impactful Marketing Strategies

A conversation about marketing endeavors and campaigns produced by office technology dealers would be incomplete without some examples of their methods for reaching out and informing customers about the products and services at their disposal. With a growing number of available
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Inbound Gold: Unlimited Potential Awaits Dealers Willing to Develop Effective Marketing Initiatives

Upon joining Gordon Flesch Company (GFC) in 2016 as director of marketing, one clear directive was imparted upon Connie Dettman: fix the website. OK, so maybe her job description was a bit more detailed than that one task. However, the Madison, Wisconsin-based dealership knew
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