Touch7 and swissQprint Demonstrate Expanded Color Gamuts at PRINTING United Expo

West Chester, OH (Oct. 8, 2023) — Color-Logic, the exclusive worldwide distributor of Touch7, is pleased to announce that the new Touch7 Neon Color System will be on display on the swissQprint stand, booth C2447, at Printing United Expo in Atlanta, Oct. 18-20.

Touch7 provides hundreds of neon and pastel colors for each of the swissQprint neon yellow and pink inks, thereby enabling swissQprint owners to produce colors heretofore unavailable to graphic designers and their printers. Employing Touch7 technology enables swissQprint users to produce more than a thousand unique neon and pastel colors for use on signage, packaging, point-of-purchase, and prototype printing. The 2023 Printing United Expo will mark the first public showing of the Touch7 technology on a wide-format printer. swissQprint neon and pastel swatch books will be produced live at the show.

The Touch7 Neon Color System enables swissQprint users to produce their own swatch books on their own printers, taking into account the paper, inks, printer setup, and coatings used. Unlike other systems—which require graphic designers and their printers to use trial and error to match neon colors—the Touch7 Neon Color System enables graphic designers to effectively and predictably use the expanded color gamut of the swissQprint neon inks, using automated color palettes for Adobe Creative Cloud and prepress-based image separation plugins for Adobe Photoshop.

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About Touch7
Touch7 is a global leader in color innovation, providing advanced color solutions to industries worldwide. With a passion for pushing the boundaries of color reproduction, Touch7 aims to empower professionals to create stunning and impactful designs. The Touch7 Neon Color System is the latest addition to their portfolio of innovative color technologies.

About Color-Logic
Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.