West Chester, OH (Aug. 6, 2023) — White is the New Gold!—the latest slogan from Color-Logic—offers profound implications for several members of the printing community. The slogan, which refers to the value of the white inks and toners currently offered by most print engine manufacturers, emphasizes the value white inks and toners bring to the industry.
Referencing the new slogan, Color-Logic Director of Sales and Marketing Mark Geeves says: “The widespread availability of white inks and toners on production printing equipment brings opportunities for metallics and other print enhancements to everyone. Here are some examples:”
“For Printers: white inks and/toners, in combination with the Color-Logic system, enable printers to produce Color-Logic embellishments in a single pass of their press, with no post-finishing required.
“For Graphic Designers: with Color-Logic, designers need not worry about creating a white ink mask, since the Color-Logic system automatically generates the white ink separation at the RIP, eliminating the need for prepress personnel to create time-consuming complex white ink masks. With Color-Logic and Adobe Creative Cloud, designing with white on the press is effortless and foolproof.
“For Brands or Marketers: white inks and toners on metallic stock bring a WOW factor to direct mail, packaging, labels, signage, and point-of-purchase material. With Color-Logic, metallic special effects are economical and time-to-market is dramatically reduced. Specifying a Color-Logic licensed printer makes marketing sense.
“White is the New Gold! because everyone benefits.”
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About Color-Logic
Color-Logic develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.
