When you boil marketing down to its core, it’s really all about storytelling and a human-to-human connection. The mission and vision of the organization, the personality of the brand and the why behind the what—that’s the backbone of marketing. However, how we tell that story, Read More

In today’s office equipment market, your B2B or B2C customer is both connected and informed. A marked shift in buying behavior from in-person to online has been driven by constantly evolving access to digital resources and information. With so much data at your customers’ Read More

In the increasingly crowded Imaging industry, it’s become more challenging than ever to win new customers and keep the ones you have. If you’re a small to medium size business (SMB) those challenges increase ten-fold. Not only are market share and margins shrinking, chances are Read More