Color Copier Cost Per Page Survey for Segment 3 (No Minimum)

I thought it was time to report on some of our Color Cost Per Page Surveys that we’ve been running on the Print4Pay Hotel Survey Page. Not a scientific poll, but I’d bet dollars to doughnuts that our P4P’ers (Print4Pay Hotel members) are right on track since they are the most knowledge people in the industry.

Color Segment 3 color copiers aka MFP’s produce 31-40 pages per minute. This survey covered five different volume bands that was based on “x” amount of pages produced per quarter.

p4p color survey

The first band we’ll report on is Zero Minimum Pages per Quarter, which means that the customer is billed at the end of the quarter for the amount of pages the device produced.  This survey is all inclusive—everything is covered for the device except the paper.

Four percent reported that the cost per page is under .075 per page.  Two percent reported that they are less than 5 cents per page.  And 28 percent stated they were between .075-.079.

I was shocked to see any votes for less than 5 cents per page, but also equally as shocked to see 12 percent of the field was selling for more than nine cents per page.

Anyone else have any take ways from this survey?

Good selling!

 

Art Post
About the Author
One of the most recognizable salespeople in the office equipment space and a veteran of 40-plus years in the sales game, ART POST is also the creator of P4P Hotel, a rest stop for salespeople to catch up on the highs, lows and developments in office technology. The site also allows industry pros to touch base with peers and have an open dialog about the state of the industry. Post’s blogs number in the thousands, and his writing has appeared in numerous industry publications. He can be reached at arthurkpost@gmail.com.