February 27, 2020

Genuine Sales Professionals Forge Their Own Sales Path

Are you the real deal? Or are you living the life of a sales pretender? In a red sales ocean filled with sharks and empty suits, being genuine is a huge way to stand out. Just be real, sincere and honest. Most people can sniff out the B.S.; conversely, they know when you’re being
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From Hosted Events to Lead Generation Tools, Manufacturers Seek to Play Role in Dealer Success

This month’s state of the industry report on the value of hosted events may seem to be a rather specific topic. The idea behind the content, quite simply, examines how dealers can use these opportunities to portray themselves as thought leaders, trusted advisors and partners to
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