Just about 18 months ago, Toshiba American Business Solutions offered up National No Print Day. Within a few days or weeks Toshiba cancelled the campaign. I heard they cancelled due to a not so good response from the printing industry. Okay, a flub, everyone is allowed one every now and then.
Today, I get an e-mail from my people that Riso (a company that lives and dies with putting ink on paper) is no longer offering full-color printed brochures. If you want a full-color brochure you’ll have to print it from the Web. WHAT?
Are things that bad at Riso that they can’t pay for brochures anymore? What are they thinking? My only thought is, well, things could be that bad at Riso. If I were looking to cut costs, one of the first things I would look at is printing. But, if I’m Riso what type of message am I sending to my current customers and prospects? We’re broke, or we don’t believe in putting ink on paper. Even though Riso is a company that relies on selling ink and hardware to turn a profit.
I find it kind of sad that duplicators may have sung their last hurrah. Companies like Riso and Ricoh had their fair chance of developing duplicators that could print four colors in a single pass, yet, neither one of them did. Ricoh opted to put their bucks into production print and Riso decided to go the route of the ComColor.
Yes, it’s ironic that a company that depends on putting ink on paper would then decide not to offer full- color brochures to their dealers. Has Riso just made a flub or are things that bad that they can’t afford to buy full color brochures?
Just a thought, couldn’t you print your own brochures with the ComColor devices?
Good selling!
