Sales & Service

Why Copier Manufacturers Need to More Involved with Social Media

So you think just because you’re using the likes of Facebook, Twitter, MySpace that this is your social media campaign? Most copier manufacturers seem to tout the latest press releases,
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The Transition of the Copier Industry Part V: What Can Copier/Printers Dealers Do?

You could do nothing and keep stealing pages from other vendors and have other vendors steal your pages. There’s no growth in pages! Many traditional copier companies are now embracing and
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The Transition of the Copier Industry Part IV

During the 1928 presidential campaign the Republican National Committee ran an ad that stated based on the Harding & Coolidge administration that they had “put the chicken in every pot
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The Transition of the Copier Industry Part III

The digital copier industry of today is changing again and companies like Xerox, Ricoh, Konica Minolta, and Canon are making the transition to service-led companies. These companies and their
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The Transition of the Copier Industry Part 2

When digital copiers first arrived on the scene, we were ecstatic that copiers were now capable of network printing, network scanning, and faxing. In the early days the biggest benefit to end
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What’s Hot & What’s Not?

This week Joseph Dellaposta, vice president at WPS, Inc. in Hagerstown, MD discusses what’s hot and what’s not in his market. What’s Hot? Dellaposta: The hottest thing that we are seeing is the
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The Transition of the Copier Industry According to Art Part One

Once upon a time we sold just a copier, that machine only made copies and nothing else. There was no stapling, no two-sided copying, no document feeders, one paper tray and a single-sheet bypass
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Selling Copiers & MFP’s: Are you Tracking?

It wasn’t until I visited my son at basic training that I picked up on the word “tracking.” In the Army “tracking” refers to “do you understand what I’m
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