How to Win Over a New Prospect

When you’re pitching for new business as an MSP, like it or not you are an outsider and you have to overcome this. Network assessments can be a great tool to win over your prospect and demonstrate what you can do. Engaging with a new prospect is challenging. As a solutions
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The Trusted Advisor is Dead – Managed Service Providers Need to Project Themselves as Outsourced CIOs

IT providers love to talk about the idea of the trusted advisor.   While there are many legends about the source of this moniker in IT, the one I tend to believe is that when Microsoft was building their SMB market and targeted small business consultants with a line of products
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MSPs Need to Practice What They Preach

The career track of the small business owner is generally quite different from the leadership of a large, Fortune 1000 organization. Where large companies promote leaders through their ranks or hire those with specific leadership skills, small business owners are entrepreneurs,
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If Services Are Offered in the Woods, Does Anyone Buy Them?

There is an old question that asks, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” A philosophical question that has been pondered for years, it leaves the thinker to ponder the ideas of perception and reality. As service providers seek to
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Helping Customers Let Go of In-House IT

The one constant in the IT industry – change – requires companies to constantly stay abreast of quick-moving innovations in both technology and practices. While this change can be disruptive and rapid, it also has a certain cyclical nature to it. In the current shift to cloud
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