Between the Lines: A Little Sales Help, Please

how-can-i-help-youI’m starting on my interviews for an article for the August issue of ENX titled “Sales Strategies for the 21st Century” and would appreciate the input of a few good document imaging dealers or even some somewhat successful document imaging dealers. If you’ve got something to share, I’m all ears.

With so many sessions at dealer meetings and conferences devoted to selling, and so many sales consultants lurking around the industry, I’m exploring how document imaging dealerships are improving their sales reps’ sales skills with the assistance of outside sales consultants. In the interest of full disclosure, I’m also interviewing a few of the industry’s sales consultants. My mission is to take their input and the insights of dealers who are taking advantage of those folks to get a better idea of what inspired them to bring in a sales consultant in the first place and the benefits they derive from them. Some of the questions I’m hoping to get answered are:

Why did you or your sales reps need a sales consultant?

How did you select who you were going to work with?

What was the outcome?

Would you recommend this strategy to other dealers and why?

Of course if you have other suggestions for questions or other things you’d like to share, I’m open to that as well.

You can e-mail your responses to these questions at Scott@enxmag.com , or if you’d prefer to do a telephone interview, send me an e-mail and we’ll schedule a brief 5-10 minute call.

Thanks for reading.

Scott Cullen
About the Author
Scott Cullen has been writing about the office technology industry since 1986. He can be reached at scott_cullen@verizon.net.