Toshiba to Introduce Augmented Reality App for Clippers Season Opener at STAPLES Center

PictureMe mobile app allows fans to be photographed with favorite players.

Los Angeles, CA, October 28, 2015 – Before the Los Angeles Clippers and Dallas Mavericks tip-off to begin the 2015-2016 NBA season at STAPLES Center on Thursday, Toshiba America Business Solutions will unveil its augmented reality app, PictureMe within LA Interactive powered by Toshiba, which is located on the arena’s main concourse.

The company’s new mobile app – which is compatible with Apple® iOS and Android smartphones – creates true-to-life images of the team’s players with which fans can take a photo. Working in concert with Toshiba’s 65-inch vertical touch screen display at LA Interactive, the augmented reality app projects a digital image of the selected player within the user’s mobile device allowing for a memory-making photo opp.  STAPLES Center patrons will enjoy taking their photo with prominent Clippers including Blake Griffin, DeAndre Jordan and Chris Paul as well as Los Angeles Kings fan favorites such as Anže Kopitar, Team President and NHL Hall of Famer Luc Robitaille, club mascot Bailey and Ice Crew members.

Upon snapping a picture or two, fans may share the photos on Twitter and Facebook as well as upload the pictures – with assistance from Toshiba’s onsite brand ambassadors – on LA Interactive’s array of high-definition displays.  Fans may also auto-tweet directly to the Clippers and Kings Twitter handles.

Our partnership with Toshiba is incredible and with their continued efforts to bring new and innovative technology into the arena for our fans, it is a goal we are collaboratively striving to achieve,” STAPLES Center President Lee Zeidman said.  “The PictureMe App will be another unique way for our fans to engage and connect with their favorite team and players and share their experience on social media.”

LA Interactive is a fan engagement zone where fans can access dynamic Clippers and Kings content including team photos, stats and video highlights.  It features a 6- by 13-foot LED video wall, 8- by 5-foot Toshiba Ultra HD video wall, three 65-inch Toshiba Ultra HD displays and two 46-inch Toshiba Virtuoso interactive touch displays.  LA Interactive also encompasses a 60-inch Toshiba “Touch & Get” interactive kiosk allowing for high-speed transfers of exclusive Clippers, Kings and STAPLES Center content.

“The force behind creating PictureMe was to develop something that would enhance the overall fan experience for passionate Clippers and Kings followers,” said Bill Melo, Toshiba America Business Solution’s chief marketing executive.  “PictureMe is unique and fun and gives the fan a takeaway they probably wouldn’t get at another arena.”

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About Toshiba America Business Solutions

Irvine, Calif.-based Toshiba America Business Solutions (“TABS”) is an independent operating company of Toshiba Corporation, a Fortune Global 500 company and the world’s eighth-largest integrated electronics manufacturer. TABS provides printing, scanning and copying solutions, managed document services and digital signage for businesses of all sizes.

The company’s award-winning e-STUDIO copiers and printers provide quality performance with the security businesses require. Complementing its hardware offering is a full suite of document workflow, capture and security services including Encompass, the company’s industry-acclaimed Managed Print Services program. Encompass enables clients to print less and optimize workflow while improving energy efficiency.

TABS’ Ellumina digital signage offering includes all of the hardware, software and services needed to implement both static and interactive digital signage installations. TABS provides content creation and management, displays, integration, installation and project management services as well as financing for solutions ranging for a single screen to the biggest arenas and stadiums.

TABS comprises five divisions: the Electronic Imaging Division; the Toner Products Division; the Document Solutions Engineering Division; the International Division; and Toshiba Business Solutions.

About STAPLES Center

STAPLES Center has clearly established itself as the sports and entertainment center of the world. As the home of four professional sports franchises – the NBA’s Los Angeles Lakers and Los Angeles Clippers, the NHL’s Los Angeles Kings and the WNBA’s Los Angeles Sparks – STAPLES Center has proven to be a home court advantage for the local teams. The AEG owned and operated arena continues to distinguish itself as the host of major, high-profile events of national and international distinction including the 2004 & 2011 NBA All-Star Games, 2002 NHL All-Star Game, 2000 Democratic National Convention, 2009 World Figure Skating Championships and 15 of the last 16 GRAMMY Awards shows. STAPLES Center’s fifteen years have also been marked with performances and special events that brought international stature to the downtown Los Angeles venue including concerts by Bruce Springsteen and the E Street Band (who played the arena’s first-ever public event on October 17, 1999), Mana, Prince, U2, Paul McCartney, Garth Brooks, Usher, Jay-Z, Kanye West, Taylor Swift, Roger Waters, Britney Spears, Beyonce, Katy Perry, Sade and Justin Timberlake, as well as world championship boxing, family shows and special events. Hosting over 250 events a year, the arena’s reputation for world-class amenities, features and commitment to quality of service and the guest experience is second to none.

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