Last week HP introduced the HP Color LaserJet Pro MFP M476. This announcement is worth acknowledging because the M476 is the first Mopria certified printer in the industry, meaning it meets global certification standards for delivering simple wireless printing from smartphones, tablets, and other mobile devices.
The HP Color LaserJet Pro MFP M476
The HP Color LaserJet Pro MFP M476 is equipped with secured mobile print solutions that provide users with an intuitive way to print or access content, anytime and anywhere, from just about any device. And it enables access to cloud business applications such as HP Flow CM Professional, Box, and Google Drive.
HP’s new MFP has been designed in response to the four biggest trends currently affecting the imaging technology industry—mobility, the cloud, security, and big data. Its target market is SMBs, and it replaces the HP Color LaserJet Pro MFP M475. This announcement follows up on the accessories announced last fall that provide similar wireless capabilities as an add-on in HP’s Pro and Enterprise lineup.
The HP Color LaserJet Pro MFP M476 is recommended for workgroups of 3-10 users who are printing between 1,000-2,500 pages per month. “It has great security features, great mobility features, networking and sharing, and great workflow capabilities as well,” emphasizes Brian Sahr, future product marketing, LaserJet and enterprise solutions, for HP.
Three versions are available with two offering wireless direct NFC (Near Field Communications) capabilities. A non-wireless version is also available and can be equipped with wireless capabilities a later time should a customer decide they need wireless capabilities at a later time.
“This is a big platform for us because we consider this the best color MFP for SMBs in the market,” adds Sahr. “The HP Color LaserJet Pro MFP M475 was a great platform for us and has had great success and this [introduction] adds additional innovation around mobility, Mopria certification, and workflow on top of that.”
He continues to emphasize the significance of the Mopria certification as well as HP’s printing strategy.
“We have cool innovations around mobility, cloud, ease of use, and the standards we’re setting with Mopria,” states Sahr. “Our business printing strategy is focused on those growth opportunities. We have to. Printing is changing, workflows are changing, scanning capabilities are changing and we want to make sure we’re focusing on the right areas and to make sure it’s a seamless transition for people caught between printing and full digitization of information.”
Additional information about the new HP imaging and printing devices and software solutions is available at www.hp.com/go/mfp.
