August 30, 2023

When you boil marketing down to its core, it’s really all about storytelling and a human-to-human connection. The mission and vision of the organization, the personality of the brand and the why behind the what—that’s the backbone of marketing. However, how we tell that story, Read More

Onboarding a new customer is expensive. Some say it costs five times more than retaining current customers. Yet customer service declined for the second year in a row, according to the Forrester Research US Customer Experience Index (CX Index). Between supply chain issues, hybrid Read More

Having interacted with sales managers and their teams quite often during my 25 years in the industry, I often recall what my husband always asks me after every training session. He doesn’t ask about the performance of the sales executives, but rather, his question is, “How are Read More

So, you’ve decided that joining a peer group is appealing and gleaning information from dealers about every aspect of the business would help your business now and in the future. Now comes the big question: Which organization to join? Well, there’s certainly not a lack of options Read More

The odometer on American Business Machines (ABM) will soon turn over to 100 years. The company was founded in 1925 during the heart of President Calvin Coolidge’s administration, the year Chrysler and Sears also debuted and Mount Rushmore National Monument was dedicated. Read More

There’s a memorable scene from the film “Moneyball,” which at its core is a movie that chronicles baseball’s collision course of relying on analytics vs. experience and old-fashioned intuition to assess and select talented players. The scene features head scout Grady Fuson Read More