What is Print and Imaging as-a-Service?

piaasPrint and Imaging as-a-Service (PlaaS) is an all-inclusive service including the provision of hardware and print management services without Customers having to own or lease any of the equipment or associated software. PlaaS moves operational accountability and responsibility for the device fleet (including overall configuration, location, age of devices, timing of device replacement, etc.) to the Contractor. 

OK, so the first time I read this I thought, “What?” It’s also the first I’ve ever read about PIaaS. I don’t know much more than you know from reading the above link. Thus, I’m not sure if the equipment is new used, used or refurbished.

Maybe this is something similar to MFP seat licensing?  My pals over at Print Audit brought up an interesting scenario for Managed Print Services and billing the customer by the seat and not by the click.  Of course this got me thinking about many what if scenarios and why can’t the same be done with MFP’s? Of course you would have to have some buy in from the leasing companies, right?

I don’t have all of the answers or logistics worked out, but it would be an interesting discussion to have.  Of course you would have users (seats) that would print many pages and then you’d have users that would print very little.

Could we charge one dollar per page per minute for the device?  Thus a 40 ppm device would be billed at $40 per seat. Ten seats would generate revenue of $400 per month. Like I stated I don’t have it worked out, but I believe you could build an excellent marketing plan around the per seat cost model.

Would love to hear comments from others on this.

Good selling!

 

 

Art Post
About the Author
One of the most recognizable salespeople in the office equipment space and a veteran of 40-plus years in the sales game, ART POST is also the creator of P4P Hotel, a rest stop for salespeople to catch up on the highs, lows and developments in office technology. The site also allows industry pros to touch base with peers and have an open dialog about the state of the industry. Post’s blogs number in the thousands, and his writing has appeared in numerous industry publications. He can be reached at arthurkpost@gmail.com.