{"id":205,"name":"Bill Erpelding","url":"","description":"Bill Erpelding has 25 years of marketing experience delivering data-driven, customer life cycle management solutions to national clients in the travel and hospitality, finance, health care, wholesale and other industries. He joined Distribution Management in 2006 as vendor program manager and was instrumental in the development of many key marketing, merchandising and promotional capabilities that provide marketing support for the critical business objectives of vendor partners, increase product sales and improve the customer experience. In 2012, Erpelding took on the role of director of marketing and leads the team responsible for the planning, development and execution of marketing communications, merchandising, promotions and demand-generation programs.","link":"https:\/\/www.enxmag.com\/twii\/author\/bill-erpelding\/","slug":"bill-erpelding","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/72f4b6debf1171e8320c5f16d5802fb0?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/72f4b6debf1171e8320c5f16d5802fb0?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/72f4b6debf1171e8320c5f16d5802fb0?s=96&d=mm&r=g"},"meta":[],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/205"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users"}]}}