{"id":7155,"date":"2014-07-23T09:29:17","date_gmt":"2014-07-23T13:29:17","guid":{"rendered":"http:\/\/www.theweekinimaging.com\/?p=7155"},"modified":"2014-07-23T09:29:17","modified_gmt":"2014-07-23T13:29:17","slug":"compelling-reasons-for-your-customers-to-adopt-mobile-printing","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/feature-articles\/2014\/07\/compelling-reasons-for-your-customers-to-adopt-mobile-printing\/","title":{"rendered":"Compelling Reasons for Your Customers to Adopt Mobile Printing"},"content":{"rendered":"<p><a href=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2014\/07\/compelling-reasons.jpg\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-7156\" src=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2014\/07\/compelling-reasons-300x177.jpg\" alt=\"compelling reasons\" width=\"300\" height=\"177\" \/><\/a>Following up on last week\u2019s editorial on Canon\u2019s Webinar and the mobile printing and BYOD movement, there was some additional information that came out of that discussion that I didn\u2019t mention and should be useful for any dealer selling a mobile printing solution.<\/p>\n<p>Forrester Research presented tips for decision makers who want their non-IT colleagues to consider mobile printing adoption. Those include explaining why mobile printing is a natural extension for any company\u2019s BYOD program; alleviating security concerns; and clearly communicating the benefits of mobile printing.<\/p>\n<p>If you\u2019re already selling a mobile printing solution, you probably understand the benefits, but if somehow that information has been lost in translation, let\u2019s look at some of the benefits found in a Forrester survey:<\/p>\n<ul>\n<li>Flexibility of printing while employees are traveling \u2013 79%<\/li>\n<li>Ability to print wherever employees are working within their company \u2013 78%<\/li>\n<li>Ability to provide printed content to others, including team members, clients and customers \u2013 72%<\/li>\n<li>Convenience of accessing printed content created on any device, in any location \u2013 68%<\/li>\n<\/ul>\n<p>These are all pretty much givens when it comes to mobile printing, but it doesn\u2019t hurt to have that message reinforced.<\/p>\n<p>It\u2019s also helpful to understand the concerns that are floating around Corporate America regarding mobile printing and BYOD. Those include:<\/p>\n<ul>\n<li>Security will be reduced compared with IT-issued PCs \u2013 62%<\/li>\n<li>Not compatible with existing infrastructure \u2013 29%<\/li>\n<li>Other projects are higher priority \u2013 28%<\/li>\n<li>Lack of internal resources\/skills \u2013 21%<\/li>\n<li>We don\u2019t have a way to make our applications \u2013 18%<\/li>\n<li>Overall costs are too high \u2013 18%<\/li>\n<li>Lack of business executive sponsorship \u2013 13%<\/li>\n<li>Desktop virtualization isn\u2019t mature enough \u2013 12%<\/li>\n<li>We don\u2019t have any concerns \u2013 7%<\/li>\n<\/ul>\n<p>Now that you have read the concerns, and maybe even experienced them first hand, you can come up with strategies to overcome those objections with the benefits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following up on last week\u2019s editorial on Canon\u2019s Webinar and the mobile printing and BYOD movement, there was some additional information that came out of that discussion that I didn\u2019t mention and should be useful for any dealer selling a mobile printing solution. Forrester Research presented tips for decision makers who want their non-IT colleagues to consider mobile printing adoption. Those include explaining why mobile printing is a natural extension for any company\u2019s BYOD program; alleviating security concerns; and clearly communicating the benefits of mobile printing. If you\u2019re already selling a mobile printing solution, you probably understand the benefits, but if somehow that information has been lost in translation, let\u2019s look at some of the benefits found in a Forrester survey: Flexibility of printing while employees are traveling \u2013 79% Ability to print wherever employees are working within their company \u2013 78% Ability to provide printed content to others, including team members, clients and customers \u2013 72% Convenience of accessing printed content created on any device, in any location \u2013 68% These are all pretty much givens when it comes to mobile printing, but it doesn\u2019t hurt to have that message reinforced. It\u2019s also helpful to understand the concerns that are floating around Corporate America regarding mobile printing and BYOD. Those include: Security will be reduced compared with IT-issued PCs \u2013 62% Not compatible with existing infrastructure \u2013 29% Other projects are higher priority \u2013 28% Lack of internal resources\/skills \u2013 21% We don\u2019t have a way to make our applications \u2013 18% Overall costs are too high \u2013 18% Lack of business executive sponsorship \u2013 13% Desktop virtualization isn\u2019t mature enough \u2013 12% We don\u2019t have any concerns \u2013 7% Now that you have read the concerns, and maybe even experienced them first hand, you can come up with strategies to overcome those objections with the benefits.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[82],"tags":[528,134,1591,259],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/7155"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=7155"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/7155\/revisions"}],"predecessor-version":[{"id":7157,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/7155\/revisions\/7157"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=7155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=7155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=7155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}