{"id":71363,"date":"2026-10-29T14:59:58","date_gmt":"2026-10-29T21:59:58","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=71363"},"modified":"2026-10-31T02:45:21","modified_gmt":"2026-10-31T09:45:21","slug":"two-years-into-a3-journey-katun-corp-building-momentum-via-partnerships-and-profits","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/channel-insight\/2026\/10\/two-years-into-a3-journey-katun-corp-building-momentum-via-partnerships-and-profits\/","title":{"rendered":"Two Years into A3 Journey, Katun Corp. Building Momentum Via Partnerships and Profits"},"content":{"rendered":"\n
\"\"
Ron Petrucci,
Katun Corporation<\/figcaption><\/figure><\/div>\n\n\n\n

One might argue Ron Petrucci is something of an evangelist. Whether it\u2019s throwing out the first pitch at a San Diego Padres game or speaking at a roundtable event, the North American general manager and vice president for Katun Corporation is meeting face to face with dealers. The objective is spreading the gospel about the company\u2019s continuing journey as an MFP manufacturer and how dealer partners can profitably grow alongside them.<\/p>\n\n\n\n

It\u2019s not as if Katun is an industry neophyte, having logged four-plus decades of experience as a distributor of compatible parts and supplies, but the identity reboot has it pushing the competitive envelope. In the fall of 2024, the company debuted its line of Arivia A3 devices (11 in all), and two years later, Petrucci continues to pitch dealers to augment their MFP lines with an already-trusted partner in Katun.<\/p>\n\n\n\n

It may be a steep climb, but the company is garnering momentum as it seeks to scale in a hotly contested A3 space. Tech integrations with companies such as ScanShare are adding depth to the offering, while its own OEM-agnostic eXplorer data collection and fleet management solution enables dealers to anticipate potential service issues and mitigate downtime. And when Petrucci\u2019s not throwing strikes, he\u2019s ensuring Katun continues to cultivate meaningful relationships with dealers and listen closely to their needs\u2014hallmarks that gave rise to the company\u2019s parts and supplies dominance.<\/p>\n\n\n\n

Petrucci sat down with ENX Magazine to provide insight into Katun\u2019s quest to flourish in the A3 space while maintaining a leading position in the parts and supplies realm.<\/p>\n\n\n\n

ENX:<\/strong><\/span> How did Katun perform in the U.S. during the first half of 2026? What were some of the variables that impacted performance, and how did expectations compare with results?<\/p>\n\n\n\n

PETRUCCI:<\/span><\/strong> Katun has made strong progress in the U.S. during the first half of 2026. We\u2019re seeing continued adoption of the Arivia line along with growing interest in how Katun can help dealers improve profitability. With the market continuing to evolve, dealers are placing greater emphasis on reliability, operational efficiency and consistent service. That shift has reinforced the value of Katun\u2019s dependable supply chain, technical expertise, product compatibility guidance and responsive support. Overall, our first-half results have been encouraging. Most importantly, we\u2019re building deeper dealer relationships and increasingly serving as a strategic partner, not just a product supplier.<\/p>\n\n\n\n

ENX:<\/span><\/strong> What stand out as some of the watershed moments for the company over the past 12 months? What resonated the most with you?<\/p>\n\n\n\n

PETRUCCI: <\/span><\/strong>The opportunity to spend time with our dealers, understand their businesses and hear firsthand what they need to succeed has been particularly rewarding. Those conversations really reinforce what we\u2019re building at Katun\u2014a different kind of partnership, one that supports each dealer\u2019s unique needs, works on their terms and allows us to serve as a true partner.<\/p>\n\n\n\n

One of the highlights of the year was a dealer roundtable event we held in San Diego during August. It was a great opportunity for our team to connect directly with dealers, exchange ideas and have meaningful conversations. The feedback and insights we gained will help us continue to strengthen our programs.<\/p>\n\n\n\n

It was also a very memorable experience for me personally. We attended a San Diego Padres game, and I had the opportunity to throw out the first pitch. With Katun serving as the Padres\u2019 official office technology partner, in collaboration with Modern Office Solutions, it was a great way to celebrate the relationships that make this business so meaningful.<\/p>\n\n\n\n

Ultimately, what resonates most with me is the connection we have with our dealers. Listening, learning and working together is what drives us forward.<\/p>\n\n\n\n

ENX:<\/span><\/strong> As Katun seeks to gain mindshare with dealers from an MFP standpoint, have you needed to modify your marketing approach?<\/p>\n\n\n\n

PETRUCCI:<\/span><\/strong> As dealers increasingly focus on profitability, we\u2019ve evolved our marketing approach to really demonstrate that Katun is more than just a product, parts and supplies provider\u2014we\u2019re a partner focused on helping dealers strengthen their margins. Our programs remain flexible, incorporating ongoing dealer feedback and market needs. A key example is our Profitability Assessment, which identifies opportunities to improve margins across sourcing, fleet management, service and logistics without disrupting existing operations or customer relationships. This aligns closely with what dealers value today: reliable products, simplified service, consistent quality and greater operational efficiency. We\u2019re shifting the conversation from what Katun sells to how Katun can help dealers grow and succeed.<\/p>\n\n\n\n

ENX:<\/span><\/strong> The Arivia line saw several enhancements this year, including document management via ScanShare. Tell us a little about the ongoing integrations in building the line\u2019s value proposition.<\/p>\n\n\n\n

PETRUCCI: <\/span><\/strong>One of our key focus areas this year has been expanding our growing portfolio of Katun Workplace Solutions (KWS), giving our dealer partners more flexibility to choose the tools that best fit their business needs. ScanShare is one of the solutions we recently launched in the U.S. and is a great example of how we\u2019re continuing to build value around the Arivia line.<\/p>\n\n\n\n

ScanShare simplifies document capture and distribution by allowing users to quickly scan and route documents from Arivia MFPs to email, cloud storage, network folders and business applications. It can also transform scanned documents into searchable and editable files, making information easier to find, share and use. Customizable workflows also help reduce manual steps and delays, creating a more consistent and efficient scanning experience across devices.<\/p>\n\n\n\n

As workplaces become increasingly connected, businesses need solutions like this that bring hardware, workflows, automation and information together. Our goal with KWS is to help our dealers simplify their customers\u2019 workplaces through scalable solutions that improve their productivity and overall performance while giving them more flexibility to address their specific needs.<\/p>\n\n\n\n

ENX:<\/span><\/strong> With two years of experience in the MFP market, what do you see as the key to gaining a foothold in a crowded field?<\/p>\n\n\n\n

PETRUCCI: <\/span><\/strong>While Katun is a newer entrant to the MFP market, we bring nearly five decades of industry experience serving office technology dealers globally. The key to gaining a foothold in a crowded field is being more than a supplier; you have to be a true partner. We understand our dealers because, like many of them, we\u2019re an agile, family-owned company. Our team listens, adapts and isn\u2019t afraid to think differently. We focus on flexibility, personalization and simplicity, backed by a portfolio of products and solutions that really deliver. Our success has always been built on the success of our partners, and that commitment is what sets Katun apart.<\/p>\n\n\n\n

ENX:<\/span><\/strong> You recently rolled out the eXplorer data collection and fleet management solution. What do you feel are its strengths and points of differentiation?<\/p>\n\n\n\n

PETRUCCI:<\/span><\/strong> The biggest strength of Katun eXplorer is that it helps users move from reactive service to proactive fleet management. Its ease of use, reliable data collection and security features give dealers the visibility they need to identify issues before they become business disruptions. Because eXplorer is manufacturer-independent, it can manage multi-brand fleets and integrate through APIs with ERP, CRM, ticketing and other systems. It\u2019s also built to the highest security standards, giving dealers confidence in the data they collect. Katun\u2019s eXplorer solution does more than just monitor devices\u2014it helps dealers improve service, reduce costs, optimize equipment usage and uncover new business opportunities.<\/p>\n\n\n\n

ENX:<\/span><\/strong> Where do you see AI potentially making the greatest impact going forward?<\/p>\n\n\n\n

PETRUCCI:<\/span><\/strong> AI will continue to help businesses run more smoothly by automating processes and allowing people to focus on higher-value tasks. Predictive maintenance will play an even bigger role in reducing downtime and keeping service costs in check, helping protect margins and create room for growth. As print environments become more connected and cloud-driven, AI will also support stronger security. At Katun, we\u2019re exploring AI and machine learning to enhance threat detection and predictive risk analysis. These capabilities can help keep solutions resilient against emerging threats while enabling businesses to pursue new opportunities and deliver greater value.<\/p>\n\n\n\n

ENX:<\/span><\/strong> Is there anything on the horizon from a program or partnership standpoint?<\/p>\n\n\n\n

PETRUCCI: <\/span><\/strong>Absolutely. We\u2019re continuing to expand our portfolio with high-quality OEM-alternative parts and supplies designed to support our dealer partners and their customers. We have some exciting new products and programs on the horizon, and we\u2019re looking forward to sharing more soon.<\/p>\n\n\n\n

We\u2019re also working on several unique initiatives that will further expand our offerings and strengthen our position as a true 360-degree partner for our dealers. We see a real opportunity to support both sides of the equation: driving hardware revenue through our Arivia MFP portfolio while helping dealers maximize aftermarket profitability with our OEM-equivalent consumables.<\/p>\n\n\n\n

ENX:<\/span><\/strong> What will a successful 2027 look like in your estimation? What are some of your goals?<\/p>\n\n\n\n

PETRUCCI:<\/span><\/strong> A successful 2027 means continuing to help our partners succeed as the market evolves. Our number-one priority is to listen to our dealers, their customers and the market, and respond quickly to support their needs.<\/p>\n\n\n\n

Customers are demanding more transparency, value and simplicity, so our goal is to make it easier for dealers to grow, improve profitability and strengthen customer relationships. That means delivering reliable, high-quality products and supplies while providing the products and support that help dealers compete.<\/p>\n\n\n\n

We\u2019ll continue investing in R&D and sustainable solutions, leveraging our Innovation Hub and extensive industry expertise to anticipate where the market is going, not simply react to it.<\/p>\n\n\n\n

Success in 2027 will be measured by the growth and success of the partners we serve. If we can help more dealers simplify their businesses, discover new opportunities and deliver greater value to their customers, then we\u2019ll know we\u2019re moving in the right direction. <\/p>\n","protected":false},"excerpt":{"rendered":"

One might argue Ron Petrucci is something of an evangelist. Whether it\u2019s throwing out the first pitch at a San Diego Padres game or speaking at a roundtable event, the North American general manager and vice president for Katun Corporation is meeting face to face with dealers. The objective is spreading the gospel about the company\u2019s continuing journey as an MFP manufacturer and how dealer partners can profitably grow alongside them. It\u2019s not as if Katun is an industry neophyte, having logged four-plus decades of experience as a distributor of compatible parts and supplies, but the identity reboot has it pushing the competitive envelope. In the fall of 2024, the company debuted its line of Arivia A3 devices (11 in all), and two years later, Petrucci continues to pitch dealers to augment their MFP lines with an already-trusted partner in Katun. It may be a steep climb, but the company is garnering momentum as it seeks to scale in a hotly contested A3 space. Tech integrations with companies such as ScanShare are adding depth to the offering, while its own OEM-agnostic eXplorer data collection and fleet management solution enables dealers to anticipate potential service issues and mitigate downtime. And when Petrucci\u2019s not throwing strikes, he\u2019s ensuring Katun continues to cultivate meaningful relationships with dealers and listen closely to their needs\u2014hallmarks that gave rise to the company\u2019s parts and supplies dominance. Petrucci sat down with ENX Magazine to provide insight into Katun\u2019s quest to flourish in the A3 space while maintaining a leading position in the parts and supplies realm. ENX: How did Katun perform in the U.S. during the first half of 2026? What were some of the variables that impacted performance, and how did expectations compare with results? PETRUCCI: Katun has made strong progress in the U.S. during the first half of 2026. We\u2019re seeing continued adoption of the Arivia line along with growing interest in how Katun can help dealers improve profitability. With the market continuing to evolve, dealers are placing greater emphasis on reliability, operational efficiency and consistent service. That shift has reinforced the value of Katun\u2019s dependable supply chain, technical expertise, product compatibility guidance and responsive support. Overall, our first-half results have been encouraging. Most importantly, we\u2019re building deeper dealer relationships and increasingly serving as a strategic partner, not just a product supplier. ENX: What stand out as some of the watershed moments for the company over the past 12 months? What resonated the most with you? PETRUCCI: The opportunity to spend time with our dealers, understand their businesses and hear firsthand what they need to succeed has been particularly rewarding. Those conversations really reinforce what we\u2019re building at Katun\u2014a different kind of partnership, one that supports each dealer\u2019s unique needs, works on their terms and allows us to serve as a true partner. One of the highlights of the year was a dealer roundtable event we held in San Diego during August. It was a great opportunity for our team to connect directly with dealers, exchange ideas and have meaningful conversations. The feedback and insights we gained will help us continue to strengthen our programs. It was also a very memorable experience for me personally. We attended a San Diego Padres game, and I had the opportunity to throw out the first pitch. With Katun serving as the Padres\u2019 official office technology partner, in collaboration with Modern Office Solutions, it was a great way to celebrate the relationships that make this business so meaningful. Ultimately, what resonates most with me is the connection we have with our dealers. Listening, learning and working together is what drives us forward. ENX: As Katun seeks to gain mindshare with dealers from an MFP standpoint, have you needed to modify your marketing approach? PETRUCCI: As dealers increasingly focus on profitability, we\u2019ve evolved our marketing approach to really demonstrate that Katun is more than just a product, parts and supplies provider\u2014we\u2019re a partner focused on helping dealers strengthen their margins. Our programs remain flexible, incorporating ongoing dealer feedback and market needs. A key example is our Profitability Assessment, which identifies opportunities to improve margins across sourcing, fleet management, service and logistics without disrupting existing operations or customer relationships. This aligns closely with what dealers value today: reliable products, simplified service, consistent quality and greater operational efficiency. We\u2019re shifting the conversation from what Katun sells to how Katun can help dealers grow and succeed. ENX: The Arivia line saw several enhancements this year, including document management via ScanShare. Tell us a little about the ongoing integrations in building the line\u2019s value proposition. PETRUCCI: One of our key focus areas this year has been expanding our growing portfolio of Katun Workplace Solutions (KWS), giving our dealer partners more flexibility to choose the tools that best fit their business needs. ScanShare is one of the solutions we recently launched in the U.S. and is a great example of how we\u2019re continuing to build value around the Arivia line. ScanShare simplifies document capture and distribution by allowing users to quickly scan and route documents from Arivia MFPs to email, cloud storage, network folders and business applications. It can also transform scanned documents into searchable and editable files, making information easier to find, share and use. Customizable workflows also help reduce manual steps and delays, creating a more consistent and efficient scanning experience across devices. As workplaces become increasingly connected, businesses need solutions like this that bring hardware, workflows, automation and information together. Our goal with KWS is to help our dealers simplify their customers\u2019 workplaces through scalable solutions that improve their productivity and overall performance while giving them more flexibility to address their specific needs. ENX: With two years of experience in the MFP market, what do you see as the key to gaining a foothold in a crowded field? PETRUCCI: While Katun is a newer entrant to the MFP market, we bring nearly five decades of industry experience serving office technology dealers globally. The key to gaining a foothold in a crowded field […]<\/p>\n","protected":false},"author":166,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2938],"tags":[],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/71363"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=71363"}],"version-history":[{"count":2,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/71363\/revisions"}],"predecessor-version":[{"id":71370,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/71363\/revisions\/71370"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=71363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=71363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=71363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}