{"id":71324,"date":"2026-10-29T13:20:57","date_gmt":"2026-10-29T20:20:57","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=71324"},"modified":"2026-10-29T14:35:23","modified_gmt":"2026-10-29T21:35:23","slug":"coast-to-coast-difference-maker-steve-parker-keeps-setting-achieving-goals","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2026\/10\/coast-to-coast-difference-maker-steve-parker-keeps-setting-achieving-goals\/","title":{"rendered":"Coast to Coast Difference Maker Steve Parker Keeps Setting, Achieving Goals"},"content":{"rendered":"\n
\"\"
Steve Parker<\/figcaption><\/figure><\/div>\n\n\n\n

On Thursday, Steve Parker celebrated his 69th<\/sup> birthday. The national account manager for Coast to Coast Computer Products still loves his job, because it keeps his mind sharp. His body is another thing entirely. He lost his leg in an accident while riding his Harley, and he received a kidney transplant in 2020 (he remains a thrill seeker, however). He calls himself the Six Billion Dollar Man, because of inflation. Ironically, the original Six Million Dollar Man TV show ended as Parker\u2019s career was beginning, during the Carter Administration.<\/p>\n\n\n\n

Besides, Parker doesn\u2019t see his line of business as work. He loves goal setting, attaining them and pushing his ambitions to greater heights, following the perceive-believe-achieve mantra. He is an ardent fan of motivational speakers, from Jim Rohn to Zig Ziglar, Tom Hopkins to Tony Robbins, and Debbie Fields to Charlton Heston. He finds inspiration in their teachings. They stir his passion for succeeding by having a vision and executing on it.<\/p>\n\n\n\n

\u201cMy enjoyment is I continue to do what I\u2019m doing, continue to set goals and try to achieve them every day, every week, every month,\u201d said Parker, a 2026 ENX Magazine<\/em> Difference Maker. \u201cMy retirement goals aren\u2019t really set as of yet, but I do have a plan to slow down a little bit and enjoy life, which I do. I can travel anywhere I want, so it\u2019s not like I have to work. I get<\/em> to work!\u201d<\/p>\n\n\n\n

Ziglar is definitely a favorite of his\u2014a man of faith, driving people to become the best versions of themselves; believing that by helping others achieve what they want, one\u2019s own goals will be realized. That became his reality in 2003, when Coast to Coast owner Rick Roussin offered to buy Parker\u2019s ink\/toner and supplies business, Imaging Supply Centers, which he\u2019d operated for more than 20 years. Parker accepted and joined Roussin\u2019s company.<\/p>\n\n\n\n

Twenty-three years later, he still sees it as the best decision he\u2019s ever made. The man who purchased his company turned out to be Parker\u2019s biggest supporter and another great source of inspiration.<\/p>\n\n\n\n

\u201cRick told me I\u2019d be better off working for him, that I could make over a million dollars,\u201d Parker added. \u201cI was skeptical, but in my first four years with his company, I made over a million dollars. He saw my potential at the time, even though I couldn\u2019t.\u201d<\/p>\n\n\n\n

It\u2019s clear that Parker loves his clients, and judging by his high retention rate, the feeling is mutual. It\u2019s important to keep business simple for them, to offer what they need, when they need it, at a fair price. He loves hearing their stories and sharing his own, relating with them on a personal, warm level. Parker is an open book, and as a result, clients feel comfortable letting their guard down.<\/p>\n\n\n\n

He may be 69, but Parker has the curiosity and enthusiasm of a person just getting started in business. AI has taught him better ways of doing things, and he\u2019s fully embraced the technology. The sales game and the buying landscapes have changed dramatically over the last 40 years, but Parker\u2019s willingness to adopt new ideas, hone his selling skills and not cling to old ways have served him well.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u201cPaper and supplies is still a huge market but it’s really different now, more of a niche market now as more people lean toward digital,\u201d he said. \u201cPrinting is not as prevalent as it used to be, but it\u2019s not going to stop anytime soon. So I feel blessed to still be in this business.\u201d<\/p>\n\n\n\n

Born and raised in Hollywood, California, Parker is an avid fan of the Los Angeles sports teams\u2014Dodgers, Lakers and Kings. He\u2019s an adventure seeker who learned underwater diving at the request of his future wife (they\u2019re divorced but still good friends). They\u2019ve traveled the world above and beneath the surface, exploring Key West, Cancun, Maui, Oahu and the Philippines, among other exotic locations.<\/p>\n\n\n\n

\u201cI\u2019ve seen all kinds of sharks and humpback whales, everything you can imagine,\u201d he noted. \u201cWhen I was a novice diver, a tiger shark passed by us. At the time I didn\u2019t realize how aggressive they could be, but this one just kept on going. We\u2019ve gone on some amazing journeys.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The high school version of me wanted to be an:<\/strong> Accountant<\/p>\n\n\n\n

Celebrities you have met:<\/strong> The Rat Pack (minus Frank Sinatra), Tom Cruise, John Travolta, Don Henley, Stevie Nicks, Paul McCartney, Phil Collins<\/p>\n\n\n\n

Favorite book or movie:<\/strong> Goodfellas<\/p>\n\n\n\n

Favorite food:<\/strong> Sushi<\/p>\n\n\n\n

Person you’d most like to meet:<\/strong> Michael Jackson<\/p>\n\n\n\n

Dream vacation destination:<\/strong> Seychelles<\/p>\n\n\n\n

Guilty pleasure:<\/strong> Chocolate<\/p>\n\n\n\n

Most prized possession:<\/strong> My dog<\/p>\n","protected":false},"excerpt":{"rendered":"

On Thursday, Steve Parker celebrated his 69th birthday. The national account manager for Coast to Coast Computer Products still loves his job, because it keeps his mind sharp. His body is another thing entirely. He lost his leg in an accident while riding his Harley, and he received a kidney transplant in 2020 (he remains a thrill seeker, however). He calls himself the Six Billion Dollar Man, because of inflation. Ironically, the original Six Million Dollar Man TV show ended as Parker\u2019s career was beginning, during the Carter Administration. Besides, Parker doesn\u2019t see his line of business as work. He loves goal setting, attaining them and pushing his ambitions to greater heights, following the perceive-believe-achieve mantra. He is an ardent fan of motivational speakers, from Jim Rohn to Zig Ziglar, Tom Hopkins to Tony Robbins, and Debbie Fields to Charlton Heston. He finds inspiration in their teachings. They stir his passion for succeeding by having a vision and executing on it. \u201cMy enjoyment is I continue to do what I\u2019m doing, continue to set goals and try to achieve them every day, every week, every month,\u201d said Parker, a 2026 ENX Magazine Difference Maker. \u201cMy retirement goals aren\u2019t really set as of yet, but I do have a plan to slow down a little bit and enjoy life, which I do. I can travel anywhere I want, so it\u2019s not like I have to work. I get to work!\u201d Ziglar is definitely a favorite of his\u2014a man of faith, driving people to become the best versions of themselves; believing that by helping others achieve what they want, one\u2019s own goals will be realized. That became his reality in 2003, when Coast to Coast owner Rick Roussin offered to buy Parker\u2019s ink\/toner and supplies business, Imaging Supply Centers, which he\u2019d operated for more than 20 years. Parker accepted and joined Roussin\u2019s company. Twenty-three years later, he still sees it as the best decision he\u2019s ever made. The man who purchased his company turned out to be Parker\u2019s biggest supporter and another great source of inspiration. \u201cRick told me I\u2019d be better off working for him, that I could make over a million dollars,\u201d Parker added. \u201cI was skeptical, but in my first four years with his company, I made over a million dollars. He saw my potential at the time, even though I couldn\u2019t.\u201d It\u2019s clear that Parker loves his clients, and judging by his high retention rate, the feeling is mutual. It\u2019s important to keep business simple for them, to offer what they need, when they need it, at a fair price. He loves hearing their stories and sharing his own, relating with them on a personal, warm level. Parker is an open book, and as a result, clients feel comfortable letting their guard down. He may be 69, but Parker has the curiosity and enthusiasm of a person just getting started in business. AI has taught him better ways of doing things, and he\u2019s fully embraced the technology. The sales game and the buying landscapes have changed dramatically over the last 40 years, but Parker\u2019s willingness to adopt new ideas, hone his selling skills and not cling to old ways have served him well. \u201cPaper and supplies is still a huge market but it’s really different now, more of a niche market now as more people lean toward digital,\u201d he said. \u201cPrinting is not as prevalent as it used to be, but it\u2019s not going to stop anytime soon. So I feel blessed to still be in this business.\u201d Born and raised in Hollywood, California, Parker is an avid fan of the Los Angeles sports teams\u2014Dodgers, Lakers and Kings. He\u2019s an adventure seeker who learned underwater diving at the request of his future wife (they\u2019re divorced but still good friends). They\u2019ve traveled the world above and beneath the surface, exploring Key West, Cancun, Maui, Oahu and the Philippines, among other exotic locations. \u201cI\u2019ve seen all kinds of sharks and humpback whales, everything you can imagine,\u201d he noted. \u201cWhen I was a novice diver, a tiger shark passed by us. At the time I didn\u2019t realize how aggressive they could be, but this one just kept on going. We\u2019ve gone on some amazing journeys.\u201d The high school version of me wanted to be an: Accountant Celebrities you have met: The Rat Pack (minus Frank Sinatra), Tom Cruise, John Travolta, Don Henley, Stevie Nicks, Paul McCartney, Phil Collins Favorite book or movie: Goodfellas Favorite food: Sushi Person you’d most like to meet: Michael Jackson Dream vacation destination: Seychelles Guilty pleasure: Chocolate Most prized possession: My dog<\/p>\n","protected":false},"author":166,"featured_media":71351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3626,80,1650,82,84,1638],"tags":[4748],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/71324"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=71324"}],"version-history":[{"count":2,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/71324\/revisions"}],"predecessor-version":[{"id":71353,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/71324\/revisions\/71353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/71351"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=71324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=71324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=71324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}