{"id":71198,"date":"2026-10-15T16:23:37","date_gmt":"2026-10-15T23:23:37","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=71198"},"modified":"2026-10-15T16:25:18","modified_gmt":"2026-10-15T23:25:18","slug":"relationships-help-shape-brother-difference-maker-shelly-radlers-journey","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2026\/10\/relationships-help-shape-brother-difference-maker-shelly-radlers-journey\/","title":{"rendered":"Relationships Help Shape Brother Difference Maker Shelly Radler\u2019s Journey"},"content":{"rendered":"\n
\"\"
Shelly Radler<\/figcaption><\/figure><\/div>\n\n\n\n

If Shelly Radler had the ability to travel back in time, she would impart upon her younger self how vitally important it is to build relationships, within her own team and across the entire Brother International organization. In hindsight, Radler feels as if she overly focused on completing assignments and delivering results, which in itself is not the worst path to follow.<\/p>\n\n\n\n

As she approaches 25 years of service with Brother, Radler\u2019s discovered that team building, networking, and making meaningful connections are equally valuable investments. But in assessing her journey to becoming senior manager of product management, it\u2019s clear that relationships have played an essential role in the success she\u2019s enjoyed. Paying it forward is foremost on her mind.<\/p>\n\n\n\n

\u201cMentoring my team and other junior colleagues brings me joy,\u201d said Radler, a 2026 ENX Magazine<\/em> Difference Maker. \u201cI enjoy sharing what I\u2019ve learned, helping others grow, celebrating their successes and seeing them build confidence in their roles.\u201d<\/p>\n\n\n\n

Power Trio<\/strong><\/p>\n\n\n\n

She cites three members of Brother\u2019s leadership team with leaving an indelible impression on her own craft. There\u2019s Don Cummins, who led the business machine division\u2019s marketing department and challenged Radler to expand upon her decision-making skills. He encouraged her to cultivate three options when sharing recommendations, and explain her reasoning behind the chosen route.<\/p>\n\n\n\n

\u201cHis probing questions taught me to consider broader perspectives, think critically, and make better-informed decisions,\u201d Radler noted.<\/p>\n\n\n\n

Another influencer was Fernando Marionene, her former manager who now leads Brother\u2019s go-to-market strategies for B2B business segments. Marionene advised her to be mindful of her audience and to hone her storytelling skills. It\u2019s enabled her to approach presentations with greater intention and focus on making the message meaningful and relevant.<\/p>\n\n\n\n

Professional Swagger<\/strong><\/p>\n\n\n\n

Speaking of presentations, it was Dan Waldinger, former director of B2B marketing, who provided a shining example through his engaging delivery, passion, and compelling vision. During a Brother national sales conference a few years back, Radler was struck by how \u201cconfidently he used the stage and connected with the audience.\u201d It inspired her to raise her own presentation game.<\/p>\n\n\n\n

\u201cThe following year, I stepped away from the podium and delivered a more dynamic, impactful presentation,\u201d she said.<\/p>\n\n\n\n

A Cornell University graduate, Radler is much more than the sum of her influences and has left a unique signature on product marketing. She has a reputation for guiding programs from end to end, cultivating go-to-market plans that are clear, structured and impactful. But marketing is not an island unto itself, and Radler ensures her team\u2019s efforts directly support partner and sales success. It\u2019s that leadership, as Maroniene observed, that inspires confidence in every team in which she interacts.<\/p>\n\n\n\n

Team Player<\/strong><\/p>\n\n\n\n

Even with her personal success, Radler is the quintessential team player. She\u2019s an ardent fan of the company hosted events and credits them with helping to bring the company closer to its partners.  The annual Napa Partner Conference and the Rolling Thunder dealer events have helped underscore the company\u2019s commitment to the future and expanding its perception beyond being merely a consumer printer brand.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u201cLooking back, I never imagined I would spend more than 24 years in the imaging industry, but the people, partnerships, and opportunity to experience an evolving market have made it a rewarding career,\u201d she remarked.<\/p>\n\n\n\n

Moving forward, Radler\u2019s keen to become increasingly proficient at leveraging AI to streamline my day-to-day work and improve productivity. The AI training sessions and workshops have inspired her to devise ways to \u201cincorporate AI more intentionally into my work.\u201d<\/p>\n\n\n\n

On the home front, Radler and her husband, Glenn, have been married for 25 years and they have two sons, Elliot and Ethan, not to mention Graham, their beloved golden doodle dog. Sun, sand and water play a big role in their spare time, from boating at the Jersey Shore to vacationing in the Bahamas. She\u2019s also active within her community with the Kiwanis Club of Livingston, serving as a board member and chair of the Sponsored Youth committee. She\u2019s passionate about environmental issues and conservation, having volunteered for the Clean Ocean Action and the Great Swamp cleanups.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Interesting fact about you:<\/strong> I grew up on a dairy farm in upstate New York, where I was actively involved in agriculture from an early age.<\/p>\n\n\n\n

Celebrities you have met:<\/strong> Gene Hackman, Will Smith, Huey Long, Terry Bradshaw, Keith Hernandez, Billy Bob Thornton<\/p>\n\n\n\n

Favorite book or movie:<\/strong> A Dog\u2019s Purpose, Good Will Hunting, Indiana Jones movies<\/p>\n\n\n\n

Favorite food:<\/strong> Fresh fruit and salad. My parents are great gardeners and always grow the most amazing vegetables.<\/p>\n\n\n\n

Person you’d most like to meet:<\/strong> MacKenzie Scott. I love her dedication to using her wealth to make the world a better place.<\/p>\n\n\n\n

Dream vacation destination:<\/strong> The Gal\u00e1pagos Islands or Alaska. Although distinctly different, both offer breathtaking landscapes and extraordinary wildlife.<\/p>\n\n\n\n

Most prized possession:<\/strong> My family and dog<\/p>\n","protected":false},"excerpt":{"rendered":"

If Shelly Radler had the ability to travel back in time, she would impart upon her younger self how vitally important it is to build relationships, within her own team and across the entire Brother International organization. In hindsight, Radler feels as if she overly focused on completing assignments and delivering results, which in itself is not the worst path to follow. As she approaches 25 years of service with Brother, Radler\u2019s discovered that team building, networking, and making meaningful connections are equally valuable investments. But in assessing her journey to becoming senior manager of product management, it\u2019s clear that relationships have played an essential role in the success she\u2019s enjoyed. Paying it forward is foremost on her mind. \u201cMentoring my team and other junior colleagues brings me joy,\u201d said Radler, a 2026 ENX Magazine Difference Maker. \u201cI enjoy sharing what I\u2019ve learned, helping others grow, celebrating their successes and seeing them build confidence in their roles.\u201d Power Trio She cites three members of Brother\u2019s leadership team with leaving an indelible impression on her own craft. There\u2019s Don Cummins, who led the business machine division\u2019s marketing department and challenged Radler to expand upon her decision-making skills. He encouraged her to cultivate three options when sharing recommendations, and explain her reasoning behind the chosen route. \u201cHis probing questions taught me to consider broader perspectives, think critically, and make better-informed decisions,\u201d Radler noted. Another influencer was Fernando Marionene, her former manager who now leads Brother\u2019s go-to-market strategies for B2B business segments. Marionene advised her to be mindful of her audience and to hone her storytelling skills. It\u2019s enabled her to approach presentations with greater intention and focus on making the message meaningful and relevant. Professional Swagger Speaking of presentations, it was Dan Waldinger, former director of B2B marketing, who provided a shining example through his engaging delivery, passion, and compelling vision. During a Brother national sales conference a few years back, Radler was struck by how \u201cconfidently he used the stage and connected with the audience.\u201d It inspired her to raise her own presentation game. \u201cThe following year, I stepped away from the podium and delivered a more dynamic, impactful presentation,\u201d she said. A Cornell University graduate, Radler is much more than the sum of her influences and has left a unique signature on product marketing. She has a reputation for guiding programs from end to end, cultivating go-to-market plans that are clear, structured and impactful. But marketing is not an island unto itself, and Radler ensures her team\u2019s efforts directly support partner and sales success. It\u2019s that leadership, as Maroniene observed, that inspires confidence in every team in which she interacts. Team Player Even with her personal success, Radler is the quintessential team player. She\u2019s an ardent fan of the company hosted events and credits them with helping to bring the company closer to its partners.  The annual Napa Partner Conference and the Rolling Thunder dealer events have helped underscore the company\u2019s commitment to the future and expanding its perception beyond being merely a consumer printer brand. \u201cLooking back, I never imagined I would spend more than 24 years in the imaging industry, but the people, partnerships, and opportunity to experience an evolving market have made it a rewarding career,\u201d she remarked. Moving forward, Radler\u2019s keen to become increasingly proficient at leveraging AI to streamline my day-to-day work and improve productivity. The AI training sessions and workshops have inspired her to devise ways to \u201cincorporate AI more intentionally into my work.\u201d On the home front, Radler and her husband, Glenn, have been married for 25 years and they have two sons, Elliot and Ethan, not to mention Graham, their beloved golden doodle dog. Sun, sand and water play a big role in their spare time, from boating at the Jersey Shore to vacationing in the Bahamas. She\u2019s also active within her community with the Kiwanis Club of Livingston, serving as a board member and chair of the Sponsored Youth committee. She\u2019s passionate about environmental issues and conservation, having volunteered for the Clean Ocean Action and the Great Swamp cleanups. Interesting fact about you: I grew up on a dairy farm in upstate New York, where I was actively involved in agriculture from an early age. Celebrities you have met: Gene Hackman, Will Smith, Huey Long, Terry Bradshaw, Keith Hernandez, Billy Bob Thornton Favorite book or movie: A Dog\u2019s Purpose, Good Will Hunting, Indiana Jones movies Favorite food: Fresh fruit and salad. My parents are great gardeners and always grow the most amazing vegetables. Person you’d most like to meet: MacKenzie Scott. I love her dedication to using her wealth to make the world a better place. Dream vacation destination: The Gal\u00e1pagos Islands or Alaska. Although distinctly different, both offer breathtaking landscapes and extraordinary wildlife. Most prized possession: My family and dog<\/p>\n","protected":false},"author":166,"featured_media":71202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3626,80,1650,82,84,1638],"tags":[4746],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/71198"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=71198"}],"version-history":[{"count":2,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/71198\/revisions"}],"predecessor-version":[{"id":71242,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/71198\/revisions\/71242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/71202"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=71198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=71198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=71198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}