{"id":7055,"date":"2014-06-25T11:22:09","date_gmt":"2014-06-25T15:22:09","guid":{"rendered":"http:\/\/www.theweekinimaging.com\/?p=7055"},"modified":"2014-06-25T11:26:40","modified_gmt":"2014-06-25T15:26:40","slug":"riso-stops-offering-printed-brochures-for-their-products","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/sales-and-service\/2014\/06\/riso-stops-offering-printed-brochures-for-their-products\/","title":{"rendered":"Riso Stops Offering Printed Brochures for Their Products?"},"content":{"rendered":"

\"riso-mz990\"<\/a>Just about 18 months ago,\u00a0 Toshiba American Business Solutions\u00a0offered up National No Print Day.\u00a0 Within a few days or weeks Toshiba cancelled the campaign.\u00a0I heard they cancelled due to a not so good response from the printing industry. Okay, a flub, everyone is allowed one every now and then.<\/p>\n

Today, I get an e-mail from my people that Riso (a company that lives and dies with putting ink on paper) is no longer offering full-color printed brochures.\u00a0 If you want a full-color brochure you’ll have to print it from the Web.\u00a0 WHAT?<\/p>\n

Are things that bad at Riso that they can’t pay for brochures anymore?\u00a0 What are they thinking?\u00a0 My only thought is, well, things could be that bad at Riso.\u00a0If I were looking to cut costs, one of the first things I would look at is printing.\u00a0 But, if I’m Riso what type of message am I sending to my current customers and prospects? We’re broke, or we don’t believe in putting ink on paper.\u00a0Even though Riso is a company that relies on selling ink and hardware to turn a profit.<\/p>\n

I find it kind of sad that duplicators may have sung their last hurrah.\u00a0 Companies like Riso and Ricoh had their fair chance of developing duplicators that could print four colors in\u00a0a single\u00a0pass,\u00a0yet, neither one of them did.\u00a0 Ricoh opted to put their bucks into production print and Riso decided to go the route of the ComColor.<\/p>\n

Yes, it’s ironic that a company that depends on putting ink on paper would then decide\u00a0not to offer full- color brochures to their dealers.\u00a0Has Riso just made a flub or are things that bad that they can’t afford to buy full color brochures?<\/p>\n

Just a thought, couldn’t you print your own brochures with the ComColor devices?<\/p>\n

Good selling!<\/p>\n","protected":false},"excerpt":{"rendered":"

Just about 18 months ago,\u00a0 Toshiba American Business Solutions\u00a0offered up National No Print Day.\u00a0 Within a few days or weeks Toshiba cancelled the campaign.\u00a0I heard they cancelled due to a not so good response from the printing industry. Okay, a flub, everyone is allowed one every now and then. Today, I get an e-mail from my people that Riso (a company that lives and dies with putting ink on paper) is no longer offering full-color printed brochures.\u00a0 If you want a full-color brochure you’ll have to print it from the Web.\u00a0 WHAT? Are things that bad at Riso that they can’t pay for brochures anymore?\u00a0 What are they thinking?\u00a0 My only thought is, well, things could be that bad at Riso.\u00a0If I were looking to cut costs, one of the first things I would look at is printing.\u00a0 But, if I’m Riso what type of message am I sending to my current customers and prospects? We’re broke, or we don’t believe in putting ink on paper.\u00a0Even though Riso is a company that relies on selling ink and hardware to turn a profit. I find it kind of sad that duplicators may have sung their last hurrah.\u00a0 Companies like Riso and Ricoh had their fair chance of developing duplicators that could print four colors in\u00a0a single\u00a0pass,\u00a0yet, neither one of them did.\u00a0 Ricoh opted to put their bucks into production print and Riso decided to go the route of the ComColor. Yes, it’s ironic that a company that depends on putting ink on paper would then decide\u00a0not to offer full- color brochures to their dealers.\u00a0Has Riso just made a flub or are things that bad that they can’t afford to buy full color brochures? Just a thought, couldn’t you print your own brochures with the ComColor devices? Good selling!<\/p>\n","protected":false},"author":10,"featured_media":7056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[87],"tags":[106,164,305,713,348],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/7055"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=7055"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/7055\/revisions"}],"predecessor-version":[{"id":7057,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/7055\/revisions\/7057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/7056"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=7055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=7055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=7055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}