{"id":69473,"date":"2026-05-14T14:32:15","date_gmt":"2026-05-14T21:32:15","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=69473"},"modified":"2026-05-14T14:32:17","modified_gmt":"2026-05-14T21:32:17","slug":"pulse-technology-difference-maker-tim-branion-vows-to-always-deliver-on-promises","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2026\/05\/pulse-technology-difference-maker-tim-branion-vows-to-always-deliver-on-promises\/","title":{"rendered":"Pulse Technology Difference Maker Tim Branion Vows to Always Deliver on Promises"},"content":{"rendered":"\n
\"\"
Tim Branion<\/figcaption><\/figure><\/div>\n\n\n\n

Under certain circumstances, account reps have been known to be less than forthright\u2014not a scathing indictment of all of them, but let\u2019s call it an unfortunate reality. It might be said that Tim Branion knew what kind of sales professional he didn\u2019t want to be even before he became one.<\/p>\n\n\n\n

Early in his career, the Valparaiso University graduate operated a print shop. During that period, he had the misfortune of purchasing a copier from a sales rep who was less than candid in relating what the machine could and could not do. Sadly, Branion had to find out from the technician installing the copier that a function the rep had assured him it could perform was not accurate.<\/p>\n\n\n\n

\u201cThat experience stuck with me,\u201d said Branion, a 2026 ENX Magazine<\/em> Difference Maker. \u201cIt reinforced what I always believed; namely, that it is important to treat customers truthfully and respectfully. I am always extremely careful not to over-promise. In dealing with clients, I take pains to be very specific about what they can expect from the machine they buy or lease. It\u2019s just the right thing to do. And I never want any technician or customer to experience what I did.\u201d<\/p>\n\n\n\n

Today, he is a sales manager for Pulse Technology, working out of the dealer\u2019s Merrillville, Indiana, location. Branion\u2019s journey has included experiences with both COTG (Xerox) and Applied Innovation. He was hired as a sales rep by Pulse honcho Chip Miceli. Branion truly felt at home as a rep, and what really underscored his zeal for sales took place in one post-installation meeting with a client.<\/p>\n\n\n\n

\u201c[The client] told me, \u2018Nothing has ever gone this smoothly before,\u2019\u201d he related. \u201cShe was genuinely pleased, and it showed me how much I really enjoyed helping people.\u201d<\/p>\n\n\n\n

Unmasking Business<\/strong><\/p>\n\n\n\n

One of the crowning achievements for Branion came during the heart of the pandemic, when he played a critical role in taking down a prospect\u2014a local academy that would consist of a 12×20\u2019 digital wall and several indoor scoreboards. It was the relentless pursuit that made the win particular rewarding, particularly in light of the shutdown measures. He\u2019d been persistent in sending flyers to the academy\u2019s financial director that illustrated the dealer\u2019s deep A\/V catalog\u2014all the while biding his time until an opportunity would present itself.<\/p>\n\n\n\n

Curiously, the dealer cincher came in the form of hand sanitizer. Pulse had partnered with a midwestern distiller to create a special brand of sanitizer, and team members promoted it extensively. It was a forget-me-not that kept Pulse top of mind.<\/p>\n\n\n\n

\u201cThe moral of my story is to always be in touch with your prospect and networks,\u201d Branion added. \u201cYou never know where your \u2018next big thing\u2019 will come from.\u201d<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Pulse has truly been a great fit for Branion, who loves coming into the Merrillville office, where he\u2019s forged strong bonds with colleagues. He\u2019s keen on getting more involved with production print opportunities. The capabilities-laden production gear is a \u201cgreat area to focus on,\u201d with applications for small print shops and larger firms alike.<\/p>\n\n\n\n

Rinse and Repeat<\/strong><\/p>\n\n\n\n

And while his earlier experience with the problematic account rep painted a picture of the unsavory habits a salesperson should avoid, Branion also appreciates that even his best, most honest efforts won\u2019t always result in a win. Don\u2019t allow yourself to get too down, he said, when the gig is won by a competitor.<\/p>\n\n\n\n

\u201cDo not take it personally if you lose a deal. Do your best to win the business, but remember that it is not personal, and work to find another opportunity,\u201d he said.<\/p>\n\n\n\n

Branion loves to travel. One of his greatest experiences was a recent Pulse trip to the Mediterranean, where he experienced Italy, France and Spain. What keeps his passport busy is qualifying for president\u2019s club trips year after year.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Under certain circumstances, account reps have been known to be less than forthright\u2014not a scathing indictment of all of them, but let\u2019s call it an unfortunate reality. It might be said that Tim Branion knew what kind of sales professional he didn\u2019t want to be even before he became one. Early in his career, the Valparaiso University graduate operated a print shop. During that period, he had the misfortune of purchasing a copier from a sales rep who was less than candid in relating what the machine could and could not do. Sadly, Branion had to find out from the technician installing the copier that a function the rep had assured him it could perform was not accurate. \u201cThat experience stuck with me,\u201d said Branion, a 2026 ENX Magazine Difference Maker. \u201cIt reinforced what I always believed; namely, that it is important to treat customers truthfully and respectfully. I am always extremely careful not to over-promise. In dealing with clients, I take pains to be very specific about what they can expect from the machine they buy or lease. It\u2019s just the right thing to do. And I never want any technician or customer to experience what I did.\u201d Today, he is a sales manager for Pulse Technology, working out of the dealer\u2019s Merrillville, Indiana, location. Branion\u2019s journey has included experiences with both COTG (Xerox) and Applied Innovation. He was hired as a sales rep by Pulse honcho Chip Miceli. Branion truly felt at home as a rep, and what really underscored his zeal for sales took place in one post-installation meeting with a client. \u201c[The client] told me, \u2018Nothing has ever gone this smoothly before,\u2019\u201d he related. \u201cShe was genuinely pleased, and it showed me how much I really enjoyed helping people.\u201d Unmasking Business One of the crowning achievements for Branion came during the heart of the pandemic, when he played a critical role in taking down a prospect\u2014a local academy that would consist of a 12×20\u2019 digital wall and several indoor scoreboards. It was the relentless pursuit that made the win particular rewarding, particularly in light of the shutdown measures. He\u2019d been persistent in sending flyers to the academy\u2019s financial director that illustrated the dealer\u2019s deep A\/V catalog\u2014all the while biding his time until an opportunity would present itself. Curiously, the dealer cincher came in the form of hand sanitizer. Pulse had partnered with a midwestern distiller to create a special brand of sanitizer, and team members promoted it extensively. It was a forget-me-not that kept Pulse top of mind. \u201cThe moral of my story is to always be in touch with your prospect and networks,\u201d Branion added. \u201cYou never know where your \u2018next big thing\u2019 will come from.\u201d Pulse has truly been a great fit for Branion, who loves coming into the Merrillville office, where he\u2019s forged strong bonds with colleagues. He\u2019s keen on getting more involved with production print opportunities. The capabilities-laden production gear is a \u201cgreat area to focus on,\u201d with applications for small print shops and larger firms alike. Rinse and Repeat And while his earlier experience with the problematic account rep painted a picture of the unsavory habits a salesperson should avoid, Branion also appreciates that even his best, most honest efforts won\u2019t always result in a win. Don\u2019t allow yourself to get too down, he said, when the gig is won by a competitor. \u201cDo not take it personally if you lose a deal. Do your best to win the business, but remember that it is not personal, and work to find another opportunity,\u201d he said. Branion loves to travel. One of his greatest experiences was a recent Pulse trip to the Mediterranean, where he experienced Italy, France and Spain. What keeps his passport busy is qualifying for president\u2019s club trips year after year.<\/p>\n","protected":false},"author":166,"featured_media":69182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3626,80,1650,82,84,1638],"tags":[],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/69473"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=69473"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/69473\/revisions"}],"predecessor-version":[{"id":69476,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/69473\/revisions\/69476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/69182"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=69473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=69473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=69473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}