{"id":69432,"date":"2026-05-07T12:24:23","date_gmt":"2026-05-07T19:24:23","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=69432"},"modified":"2026-05-07T12:30:17","modified_gmt":"2026-05-07T19:30:17","slug":"fortune-has-favored-toshiba-difference-maker-matt-bull-when-its-time-to-be-bold","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2026\/05\/fortune-has-favored-toshiba-difference-maker-matt-bull-when-its-time-to-be-bold\/","title":{"rendered":"Fortune has Favored Toshiba Difference Maker Matt Bull When it\u2019s Time to Be Bold"},"content":{"rendered":"\n
\"\"
Matt Bull<\/figcaption><\/figure><\/div>\n\n\n\n

Having tough, pointed conversations on a business level can be difficult. It\u2019s important to be firm yet remain professional\u2014a tightrope that is essential to master. Matt Bull has certainly experienced one such engagement that tested his mettle. The result wasn\u2019t quite what he expected, but it certainly reinforced his approach.<\/p>\n\n\n\n

Currently the director, technical program services at Toshiba America Business Solutions, Bull\u2019s professional epiphany occurred early in his career, when he was serving as the IT manager for a radio paging company. He was monitoring the integration of the first Bell South gateway, converting text to short messaging service (SMS). There was one major obstacle: the gateway was unreliable. This prompted Bull to phone the CEO of the software manufacturer and emphatically declare that his company refused to pay for the product.<\/p>\n\n\n\n

Fast forward to the end of the day. While strolling out of work, Bull received a phone call from the same CEO he had admonished earlier. \u201cHe said, \u2018Thanks for the challenge. You are the type of person I want on my team,\u2019\u201d said Bull, a 2026 ENX Magazine<\/em> Difference Maker. \u201cOpportunity comes to those who take risks and push boundaries.\u201d<\/p>\n\n\n\n

Toshiba didn\u2019t wait long to put Bull through the paces, courtesy of Bill Melo, the company\u2019s vice president of marketing and strategic business development. He was tasked by Melo with delivering a presentation on the company\u2019s Encompass tool a mere two weeks into his employment. The energy\/excitement Bull felt from the dealers and staff was nothing short of amazing, which confirmed he\u2019d found his career destination.<\/p>\n\n\n\n

Puzzle Pieces<\/strong><\/p>\n\n\n\n

That feeling of belonging became even more apparent when Toshiba execs Scott Robinson, Tim O\u2019Neil and Chris Martusewicz asked Bull to join them as director of operations for the company\u2019s managed print as a service (MPaaS) platform. He also assembled the current MPaaS team at Toshiba.<\/p>\n\n\n\n

\u201cIt was an incredible honor to be a part of that team,\u201d he added. \u201cThroughout those years, the support, advice and guidance received was nothing short of amazing. Surround yourself with great people.\u201d<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Learning ranks high on Bull\u2019s list, but it\u2019s by no means a solo effort. Not long ago, he created a small chat group, dubbed \u201cSlice of AI,\u201d to help support Toshiba\u2019s staff in its learning journey with the technology. He notes the group continues to grow, and it allows him to test his skills, share them with others and listen to business needs.<\/p>\n\n\n\n

Bull is certainly testing his limits by learning the Japanese language, which is critical for collaborating with Toshiba\u2019s team in Japan. The goal is fostering the translation of business needs more efficiently.<\/p>\n\n\n\n

Kiwi Flavor<\/strong><\/p>\n\n\n\n

A proud New Zealander, Bull and his wife of 17 years have two children\u2014one born in his native country, the other in the States. \u201cI like to say I am a first-generation Kiwi, having grown up in New Zealand and my mum is from England,\u201d he said. \u201cI am passionate about where I am from, while so blessed to live in the United States.\u201d<\/p>\n\n\n\n

The Bulls enjoy spending time at the family beach house in Pauanui on the Coromandel, New Zealand. His father, a civil engineer, designed the community, where every house has a walkway to the beach. Both of his children swim, which prompted Bull to become a USA Swimming referee. The entire family embraces an active lifestyle that includes running and walking in addition to swimming.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Having tough, pointed conversations on a business level can be difficult. It\u2019s important to be firm yet remain professional\u2014a tightrope that is essential to master. Matt Bull has certainly experienced one such engagement that tested his mettle. The result wasn\u2019t quite what he expected, but it certainly reinforced his approach. Currently the director, technical program services at Toshiba America Business Solutions, Bull\u2019s professional epiphany occurred early in his career, when he was serving as the IT manager for a radio paging company. He was monitoring the integration of the first Bell South gateway, converting text to short messaging service (SMS). There was one major obstacle: the gateway was unreliable. This prompted Bull to phone the CEO of the software manufacturer and emphatically declare that his company refused to pay for the product. Fast forward to the end of the day. While strolling out of work, Bull received a phone call from the same CEO he had admonished earlier. \u201cHe said, \u2018Thanks for the challenge. You are the type of person I want on my team,\u2019\u201d said Bull, a 2026 ENX Magazine Difference Maker. \u201cOpportunity comes to those who take risks and push boundaries.\u201d Toshiba didn\u2019t wait long to put Bull through the paces, courtesy of Bill Melo, the company\u2019s vice president of marketing and strategic business development. He was tasked by Melo with delivering a presentation on the company\u2019s Encompass tool a mere two weeks into his employment. The energy\/excitement Bull felt from the dealers and staff was nothing short of amazing, which confirmed he\u2019d found his career destination. Puzzle Pieces That feeling of belonging became even more apparent when Toshiba execs Scott Robinson, Tim O\u2019Neil and Chris Martusewicz asked Bull to join them as director of operations for the company\u2019s managed print as a service (MPaaS) platform. He also assembled the current MPaaS team at Toshiba. \u201cIt was an incredible honor to be a part of that team,\u201d he added. \u201cThroughout those years, the support, advice and guidance received was nothing short of amazing. Surround yourself with great people.\u201d Learning ranks high on Bull\u2019s list, but it\u2019s by no means a solo effort. Not long ago, he created a small chat group, dubbed \u201cSlice of AI,\u201d to help support Toshiba\u2019s staff in its learning journey with the technology. He notes the group continues to grow, and it allows him to test his skills, share them with others and listen to business needs. Bull is certainly testing his limits by learning the Japanese language, which is critical for collaborating with Toshiba\u2019s team in Japan. The goal is fostering the translation of business needs more efficiently. Kiwi Flavor A proud New Zealander, Bull and his wife of 17 years have two children\u2014one born in his native country, the other in the States. \u201cI like to say I am a first-generation Kiwi, having grown up in New Zealand and my mum is from England,\u201d he said. \u201cI am passionate about where I am from, while so blessed to live in the United States.\u201d The Bulls enjoy spending time at the family beach house in Pauanui on the Coromandel, New Zealand. His father, a civil engineer, designed the community, where every house has a walkway to the beach. Both of his children swim, which prompted Bull to become a USA Swimming referee. The entire family embraces an active lifestyle that includes running and walking in addition to swimming.<\/p>\n","protected":false},"author":166,"featured_media":69438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3626,80,1650,82,84,1638],"tags":[2191,4682],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/69432"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=69432"}],"version-history":[{"count":3,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/69432\/revisions"}],"predecessor-version":[{"id":69439,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/69432\/revisions\/69439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/69438"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=69432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=69432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=69432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}