{"id":68822,"date":"2026-03-19T15:23:05","date_gmt":"2026-03-19T22:23:05","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=68822"},"modified":"2026-03-20T09:40:17","modified_gmt":"2026-03-20T16:40:17","slug":"keypoint-engage-brings-ai-powered-marketing-and-sales-as-a-service-to-dealers","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2026\/03\/keypoint-engage-brings-ai-powered-marketing-and-sales-as-a-service-to-dealers\/","title":{"rendered":"Keypoint Engage Brings AI-Powered Marketing and Sales as a Service to Dealers"},"content":{"rendered":"\n
\"\"
Randy Dazo, Keypoint Intelligence<\/figcaption><\/figure><\/div>\n\n\n\n

There\u2019s a recent Geico insurance television ad where people are standing in a line, excitedly anticipating something, but they don\u2019t know what\u2019s actually waiting for them. That\u2019s kind of the vibe being given off by businesses when it comes to the world of artificial intelligence. Everyone wants in, even if they don\u2019t know their actual destination or what it entails.<\/p>\n\n\n\n

The office technology dealer community, like other business sectors, is piqued by the idea of agentic AI and having the ability to do more with less. But there is very little structure around the tools they can use to get farther downstream in areas such as sales and marketing; the offerings are disparate, not interconnected. It\u2019s akin to building a car, piece by piece, walking through an auto parts store.<\/p>\n\n\n\n

This is what makes the Engage suite from Keypoint Intelligence (KPI) so impactful. Aimed at office technology dealers, this as-a-service portfolio\u2014powered by AI-augmented tools that are both KPI homegrown and third-party enhanced\u2014brings together a suite of solutions for marketing and sales, while also delivering marketing and sales-as-a-service\u2014helping dealers plan, execute, and optimize their go-to-market efforts. Randy Dazo, chief strategy and product officer for KPI, provided an overview of the platform for ENX Magazine<\/em>.<\/p>\n\n\n\n

\"\"
Marketing campaign ideation<\/figcaption><\/figure>\n\n\n\n

Engage takes aim at some of the traditional shortcomings for dealers of a certain size, particularly when it comes to marketing assistance, and can benefit from areas including lead generation, campaign management, content creation and sales enablement. From generating double opt-in, ready-to-buy leads to nurturing them with AI-generated content and campaigns, Keypoint Engage aims to simplify and supercharge the dealer\u2019s go-to-market efforts. Beyond providing access to technology, the platform delivers the structure and guidance dealers need to execute more effectively.<\/p>\n\n\n\n

While currently geared toward dealers, Dazo notes the platform will eventually be a package for them to sell to their clients. \u201cWe’re providing this as a service because we know that there are some marketing tools out there that dealers struggle with on the execution side,\u201d he pointed out. \u201cWe\u2019re not just giving them access\u2014we\u2019re helping guide and manage how those solutions are used to increase marketing and sales activity.\u201d<\/p>\n\n\n\n

Priority Prompts<\/strong>

Dazo walked through a live demonstration of the platform, showcasing how its digital marketing agent (Jenna) can build a campaign from scratch\u2014complete with objectives, content creation and other granular details\u2014with pricing to fit myriad budgets. He put Jenna through the paces to imagine an impactful KPI booth geared toward the BTA event in Kansas City this fall. \u201cShe\u201d pieced together a blueprint that entailed objectives, messages, booth assets, outreach strategies and a detailed activity timeline.<\/p>\n\n\n\n

\"\"
Content creation for marketing, including blogs<\/figcaption><\/figure>\n\n\n\n

Keypoint Engage spans a wide range of marketing content creation capabilities, including blogs, social media content, sequencing and multimedia assets. \u201cThere\u2019s a ton of things that we can create from a content perspective\u2014AI movies, blogs, podcasts, images and voiceovers,\u201d Dazo said.<\/p>\n\n\n\n

The platform helps dealers optimize their websites for AEO\u2014Answer Engine Optimization\u2014so that their content is more discoverable by AI language models. An AO Optimizer solution assesses websites for AEO readiness, offering scores and comprehensive reports on schema structure, content organization and technical health.<\/p>\n\n\n\n

On the sales side, the suite includes capabilities such as sales playbooks, SWOT (strengths, weaknesses, opportunities, threats) analysis, and AI-generated email sequences. There\u2019s even a role-play agent that lets salespeople practice their pitch using their computer\u2019s microphone and speakers. \u201cThomas Trainer\u201d is a useful engine that guides account reps through practice calls, where they can encounter client objections, get graded on their performance and receive feedback on how they can bolster their talk tracks.<\/p>\n\n\n\n

Ready Buyers<\/strong>

Lead generation is another major focus. Dealers can use the platform\u2019s lead builder to create highly targeted lists based on keywords, industry verticals and even Google search intent. \u201cWe can provide leads today that are double opt-in, ready to buy intent leads,\u201d Dazo explained. \u201cThese are people that have actually searched on Google\u2026 the higher the intent, the more they search on Google.\u201d<\/p>\n\n\n\n

\"\"
Digital assistants ready to help bolster dealer sales and marketing<\/figcaption><\/figure>\n\n\n\n

This is where the as-a-service model becomes critical\u2014Keypoint helps translate leads and content into structured programs that drive real pipeline and revenue.<\/p>\n\n\n\n

KPI engaged a trio of dealers to take the platform for a spin, complete with leads, content and AEO-optimized websites, and Dazo notes the feedback has been entirely positive. It\u2019s being soft launched at BTA IGNITE, with a full launch targeting the full dealer community next month.<\/p>\n\n\n\n

The pricing model is tiered based on each dealer\u2019s goals, budget and readiness for AI. \u201cDepending on if they want to go all out and utilize all the capabilities and go crazy, they can spend the highest level,\u201d Dazo said. \u201cDown to something simple, if they just want to test it out.\u201d

In the end, Keypoint Engage is about delivering results. \u201cWhat we’re selling is outcomes,\u201d he said. \u201cIt\u2019s not just a platform\u2014it\u2019s marketing and sales as a service, designed to help dealers execute more effectively and drive measurable growth.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s a recent Geico insurance television ad where people are standing in a line, excitedly anticipating something, but they don\u2019t know what\u2019s actually waiting for them. That\u2019s kind of the vibe being given off by businesses when it comes to the world of artificial intelligence. Everyone wants in, even if they don\u2019t know their actual destination or what it entails. The office technology dealer community, like other business sectors, is piqued by the idea of agentic AI and having the ability to do more with less. But there is very little structure around the tools they can use to get farther downstream in areas such as sales and marketing; the offerings are disparate, not interconnected. It\u2019s akin to building a car, piece by piece, walking through an auto parts store. This is what makes the Engage suite from Keypoint Intelligence (KPI) so impactful. Aimed at office technology dealers, this as-a-service portfolio\u2014powered by AI-augmented tools that are both KPI homegrown and third-party enhanced\u2014brings together a suite of solutions for marketing and sales, while also delivering marketing and sales-as-a-service\u2014helping dealers plan, execute, and optimize their go-to-market efforts. Randy Dazo, chief strategy and product officer for KPI, provided an overview of the platform for ENX Magazine. Engage takes aim at some of the traditional shortcomings for dealers of a certain size, particularly when it comes to marketing assistance, and can benefit from areas including lead generation, campaign management, content creation and sales enablement. From generating double opt-in, ready-to-buy leads to nurturing them with AI-generated content and campaigns, Keypoint Engage aims to simplify and supercharge the dealer\u2019s go-to-market efforts. Beyond providing access to technology, the platform delivers the structure and guidance dealers need to execute more effectively. While currently geared toward dealers, Dazo notes the platform will eventually be a package for them to sell to their clients. \u201cWe’re providing this as a service because we know that there are some marketing tools out there that dealers struggle with on the execution side,\u201d he pointed out. \u201cWe\u2019re not just giving them access\u2014we\u2019re helping guide and manage how those solutions are used to increase marketing and sales activity.\u201d Priority Prompts Dazo walked through a live demonstration of the platform, showcasing how its digital marketing agent (Jenna) can build a campaign from scratch\u2014complete with objectives, content creation and other granular details\u2014with pricing to fit myriad budgets. He put Jenna through the paces to imagine an impactful KPI booth geared toward the BTA event in Kansas City this fall. \u201cShe\u201d pieced together a blueprint that entailed objectives, messages, booth assets, outreach strategies and a detailed activity timeline. Keypoint Engage spans a wide range of marketing content creation capabilities, including blogs, social media content, sequencing and multimedia assets. \u201cThere\u2019s a ton of things that we can create from a content perspective\u2014AI movies, blogs, podcasts, images and voiceovers,\u201d Dazo said. The platform helps dealers optimize their websites for AEO\u2014Answer Engine Optimization\u2014so that their content is more discoverable by AI language models. An AO Optimizer solution assesses websites for AEO readiness, offering scores and comprehensive reports on schema structure, content organization and technical health. On the sales side, the suite includes capabilities such as sales playbooks, SWOT (strengths, weaknesses, opportunities, threats) analysis, and AI-generated email sequences. There\u2019s even a role-play agent that lets salespeople practice their pitch using their computer\u2019s microphone and speakers. \u201cThomas Trainer\u201d is a useful engine that guides account reps through practice calls, where they can encounter client objections, get graded on their performance and receive feedback on how they can bolster their talk tracks. Ready Buyers Lead generation is another major focus. Dealers can use the platform\u2019s lead builder to create highly targeted lists based on keywords, industry verticals and even Google search intent. \u201cWe can provide leads today that are double opt-in, ready to buy intent leads,\u201d Dazo explained. \u201cThese are people that have actually searched on Google\u2026 the higher the intent, the more they search on Google.\u201d This is where the as-a-service model becomes critical\u2014Keypoint helps translate leads and content into structured programs that drive real pipeline and revenue. KPI engaged a trio of dealers to take the platform for a spin, complete with leads, content and AEO-optimized websites, and Dazo notes the feedback has been entirely positive. It\u2019s being soft launched at BTA IGNITE, with a full launch targeting the full dealer community next month. The pricing model is tiered based on each dealer\u2019s goals, budget and readiness for AI. \u201cDepending on if they want to go all out and utilize all the capabilities and go crazy, they can spend the highest level,\u201d Dazo said. \u201cDown to something simple, if they just want to test it out.\u201d In the end, Keypoint Engage is about delivering results. \u201cWhat we’re selling is outcomes,\u201d he said. \u201cIt\u2019s not just a platform\u2014it\u2019s marketing and sales as a service, designed to help dealers execute more effectively and drive measurable growth.\u201d<\/p>\n","protected":false},"author":166,"featured_media":68839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[80,1650,82,1638],"tags":[2903],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/68822"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=68822"}],"version-history":[{"count":2,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/68822\/revisions"}],"predecessor-version":[{"id":68840,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/68822\/revisions\/68840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/68839"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=68822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=68822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=68822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}