{"id":68490,"date":"2026-02-19T14:00:57","date_gmt":"2026-02-19T22:00:57","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=68490"},"modified":"2026-02-20T08:12:58","modified_gmt":"2026-02-20T16:12:58","slug":"print-2-0-xerox-rolls-out-new-global-print-go-to-market-structure","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/feature-articles\/2026\/02\/print-2-0-xerox-rolls-out-new-global-print-go-to-market-structure\/","title":{"rendered":"Print 2.0: Xerox Rolls Out New Global Print Go-to-Market Structure"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" width=\"200\" height=\"200\" src=\"http:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2024\/03\/Jacques-Edouard-Gueden-Xerox.jpg\" alt=\"\" class=\"wp-image-59615\" srcset=\"https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2024\/03\/Jacques-Edouard-Gueden-Xerox.jpg 200w, https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2024\/03\/Jacques-Edouard-Gueden-Xerox-150x150.jpg 150w, https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2024\/03\/Jacques-Edouard-Gueden-Xerox-380x380.jpg 380w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><figcaption>Jacques-Edouard Gueden, Xerox<\/figcaption><\/figure><\/div>\n\n\n\n<p>Xerox today announced a redesigned global print go-to-market structure that unifies sales engagement, sharpens regional focus, and positions the company to reclaim market share and drive growth across key solution areas. This evolution reinforces the company\u2019s commitment to disciplined execution, partner-led expansion, and profitable coverage models. The structure will be in effect in the second quarter of 2026.<\/p>\n\n\n\n<p>\u201cUnifying the Xerox\u2013Lexmark sales model allows us to eliminate redundancies, improve efficiency, and increase our ability to deliver value as we sharpen our focus on sustained revenue, profitability, and long-term performance,\u201d said Jacques-Edouard Gueden, chief revenue officer at Xerox. \u201cWith a go-to-market model aligned to each region and supported by strong partners and experienced teams, we are building a sales engine that is more focused, more efficient, and better positioned to compete.\u201d<\/p>\n\n\n\n<p>The model is built around a streamlined, integrated sales system that enables stronger client outcomes, reduced service costs, and increased sales efficiency while tapping into high-value opportunities in Print, IT Solutions and Digital Services, and Graphic Communications.<\/p>\n\n\n\n<p><strong>A Global Structure Aligned to Regional Realities<\/strong><\/p>\n\n\n\n<p>The updated Print go-to-market framework is organized into three regional models, North America, Western Europe, and the rest of the world, supported by a dedicated Global Production Print Services division and two specialized teams focused on Distribution and Inside Sales.<\/p>\n\n\n\n<p>Key elements include:<\/p>\n\n\n\n<ul><li>North America and Western Europe coverage redesigned to a unified segmentation model. Direct sales will concentrate on Enterprise and Corporate clients, while partners take on expanded hardware fulfillment and SMB coverage supported by Inside Sales, strengthening consistency, scalability, and operational simplicity across both regions.<\/li><li>Introduction of a global go-to-market framework for Graphic Communications, designed to fully leverage the company\u2019s refreshed production print portfolio.<\/li><\/ul>\n\n\n\n<p>The rest of the world is organized into two distinct operating units:<\/p>\n\n\n\n<ul><li>A dedicated Asia Pacific organization, focused on accelerating growth in priority markets through targeted share-gain initiatives and stronger partner orchestration.<\/li><li>An International Operations organization covering the remaining geographies, operating under a cost-efficient hybrid model designed to protect profitability while maintaining a selective growth focus.<\/li><\/ul>\n\n\n\n<p>To support the new structure, Xerox has appointed the following leaders:<\/p>\n\n\n\n<ul><li>Clay Mooring \u2013 North America managed accounts<\/li><li>Karl Boissonneault \u2013 North America channels and partners<\/li><li>Thomas Valjak \u2013 Western Europe channels and partners<\/li><li>Danny Molhoek \u2013 Western Europe managed accounts<\/li><li>Cindy Arbeau \u2013 Xerox digital sales<\/li><li>Mandeep Saini \u2013 APAC, OEM and alliances<\/li><li>David Dyas \u2013 international operations<\/li><li>Yolanda Camberos \u2013 distribution operations<\/li><li>Terry Antinora \u2013 Global Production Print Services<\/li><\/ul>\n\n\n\n<p>###<\/p>\n\n\n\n<p><strong>About Xerox Holdings Corporation\u202f(NASDAQ: XRX)<\/strong><br><a href=\"http:\/\/xerox.com\">Xerox<\/a> has been redefining the workplace experience for over a century. As a services-led, software-enabled company, we power today\u2019s hybrid workplace through advanced print, digital, and AI-driven technologies. In 2025, Xerox acquired Lexmark \u2013 expanding our global footprint, strengthening service capabilities, and equipping us to deliver an even broader portfolio of workplace technologies to our clients. Today, we continue our legacy of innovation to deliver client-centric, digitally driven solutions that meet the needs of a global, distributed workforce. Whether in offices, classrooms, or hospitals, we help our clients thrive in a constantly evolving business landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xerox today announced a redesigned global print go-to-market structure that unifies sales engagement, sharpens regional focus, and positions the company to reclaim market share and drive growth across key solution areas. This evolution reinforces the company\u2019s commitment to disciplined execution, partner-led expansion, and profitable coverage models. The structure will be in effect in the second quarter of 2026. \u201cUnifying the Xerox\u2013Lexmark sales model allows us to eliminate redundancies, improve efficiency, and increase our ability to deliver value as we sharpen our focus on sustained revenue, profitability, and long-term performance,\u201d said Jacques-Edouard Gueden, chief revenue officer at Xerox. \u201cWith a go-to-market model aligned to each region and supported by strong partners and experienced teams, we are building a sales engine that is more focused, more efficient, and better positioned to compete.\u201d The model is built around a streamlined, integrated sales system that enables stronger client outcomes, reduced service costs, and increased sales efficiency while tapping into high-value opportunities in Print, IT Solutions and Digital Services, and Graphic Communications. A Global Structure Aligned to Regional Realities The updated Print go-to-market framework is organized into three regional models, North America, Western Europe, and the rest of the world, supported by a dedicated Global Production Print Services division and two specialized teams focused on Distribution and Inside Sales. Key elements include: North America and Western Europe coverage redesigned to a unified segmentation model. Direct sales will concentrate on Enterprise and Corporate clients, while partners take on expanded hardware fulfillment and SMB coverage supported by Inside Sales, strengthening consistency, scalability, and operational simplicity across both regions. Introduction of a global go-to-market framework for Graphic Communications, designed to fully leverage the company\u2019s refreshed production print portfolio. The rest of the world is organized into two distinct operating units: A dedicated Asia Pacific organization, focused on accelerating growth in priority markets through targeted share-gain initiatives and stronger partner orchestration. An International Operations organization covering the remaining geographies, operating under a cost-efficient hybrid model designed to protect profitability while maintaining a selective growth focus. To support the new structure, Xerox has appointed the following leaders: Clay Mooring \u2013 North America managed accounts Karl Boissonneault \u2013 North America channels and partners Thomas Valjak \u2013 Western Europe channels and partners Danny Molhoek \u2013 Western Europe managed accounts Cindy Arbeau \u2013 Xerox digital sales Mandeep Saini \u2013 APAC, OEM and alliances David Dyas \u2013 international operations Yolanda Camberos \u2013 distribution operations Terry Antinora \u2013 Global Production Print Services ### About Xerox Holdings Corporation\u202f(NASDAQ: XRX)Xerox has been redefining the workplace experience for over a century. As a services-led, software-enabled company, we power today\u2019s hybrid workplace through advanced print, digital, and AI-driven technologies. In 2025, Xerox acquired Lexmark \u2013 expanding our global footprint, strengthening service capabilities, and equipping us to deliver an even broader portfolio of workplace technologies to our clients. Today, we continue our legacy of innovation to deliver client-centric, digitally driven solutions that meet the needs of a global, distributed workforce. Whether in offices, classrooms, or hospitals, we help our clients thrive in a constantly evolving business landscape.<\/p>\n","protected":false},"author":66,"featured_media":59615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1650,82,87,1638],"tags":[362],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/68490"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=68490"}],"version-history":[{"count":2,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/68490\/revisions"}],"predecessor-version":[{"id":68503,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/68490\/revisions\/68503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/59615"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=68490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=68490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=68490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}