{"id":6832,"date":"2014-04-11T08:23:30","date_gmt":"2014-04-11T12:23:30","guid":{"rendered":"http:\/\/www.theweekinimaging.com\/?p=6832"},"modified":"2014-04-11T08:25:01","modified_gmt":"2014-04-11T12:25:01","slug":"a-coordinated-strategy-for-getting-more-likes-on-facebook","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/feature-articles\/2014\/04\/a-coordinated-strategy-for-getting-more-likes-on-facebook\/","title":{"rendered":"A Coordinated Strategy for Getting More Likes on Facebook"},"content":{"rendered":"

\"like\"<\/a>Last week I accidentally stumbled upon Coordinated Business Systems\u2019 Facebook page. I was writing a column about the value or not of social media to the dealer community and just when I thought I could completely dismiss social media, here\u2019s Coordinated Business Systems with 4,144 \u201cLikes\u201d and counting on its Facebook page.<\/p>\n

How\u2019d they do that, especially when other dealers seem to be floundering on Facebook and with other forms of social media?<\/p>\n

To get a better idea of how, I spoke with Kristie Kripotos, who is responsible for marketing at the Burnsville, Minnesota-based dealership founded by her father, Jim Oricchio. She\u2019s also responsible for the dealership\u2019s successful foray into social media.<\/p>\n

What Coordinated did was partner with Hubbard Broadcasting, the company that handles Coordinated\u2019s radio advertising, to run a radio promotion from May to October of last year. Listeners who visited and \u201cliked\u201d Coordinated\u2019s Facebook page were then entered to win either a Sharp Aquos Board, a trip for two to Pebble Peach, or a two-year lease on a Jeep Wrangler. \u201cIt was one of the largest B2B promotions we\u2019ve ever done and we got a lot of attention,\u201d recalls Kripotos. \u201cPartnering with Hubbard Broadcasting has been awesome and has helped brand us even more.\u201d<\/p>\n

Thanks to that promotion, Coordinated\u2019s \u00a0\u201clikes\u201d on Facebook, which were a healthy 1,765 before the promotion, more than doubled. Meanwhile, the dealership continues to run promotions periodically. Last month they offered a free one month payment on a lease with any new purchase and this month it\u2019s four tickets for a train getaway.<\/p>\n

In order to win these contests, one has to \u201clike\u201d Coordinated to win. Worth noting is that one doesn\u2019t have to be a customer to win. \u201cIt\u2019s illegal to do that,\u201d says Kripotos, who is now more knowledgeable about what\u2019s allowed and not allowed when running these types of promotions.<\/p>\n

\u201cThat\u2019s the risk you take,\u201d she says about the possibility of a non-customer winning. \u201cWe did the contest to get the Coordinated name out there and this is just another way to be more personal with our customers and prospects. It brings things down to a less threatening level and makes us seem more human.\u201d<\/p>\n

Besides Facebook, Coordinated is active on Twitter, Linkedin, YouTube, and Google+, which Kripotos maintains is awesome for SEO for the Website. \u201cThat\u2019s another reason we\u2019re doing social media, to help increase our SEO,\u201d she adds.<\/p>\n

Asked if one form of social media is more effective than any other, she feels that it\u2019s all effective. \u201cIt\u2019s all about the engagement,\u201d states Kripotos. \u201cYou can see who\u2019s clicking into it and how many people go to our Website from Facebook. We\u2019ve been very happy with our numbers.\u201d<\/p>\n

As anyone who has created a Facebook page or signed up for a Twitter account to promote their business, the challenge is finding the time to get social on social media, especially when there\u2019s so many other things to do. That hasn\u2019t stopped Kripotos who spends about five hours a week on Coordinated\u2019s social media efforts.<\/p>\n

Coordinated\u2019s social media presence continues to evolve and Kripotos is looking at other initiatives to engage customers, including blogging and posting more YouTube videos targeting customers with helpful hints such as basic copier maintenance.<\/p>\n

If it weren\u2019t for Kripotos, Coordinated might still be relying on traditional marketing efforts. She concedes her father was a tough sell although he now sees that this is a good thing and the direction where marketing is going. Like many industry veterans he\u2019s old school and social media is not an easy concept to grasp.\u00a0 \u201cEveryone wants to know the return on investment,\u201d says Kripotos. \u201cYou\u2019re not necessarily using this as a lead generation tool, but you have to have a presence. People almost expect you to be on social media. And we\u2019re a technology company so we need to use technology.\u201d<\/p>\n

Social media is also helpful for reaching younger decision makers, whether they\u2019re Gen X, Gen Y, or whatever. \u201cGen Y is immune to most traditional marketing and this is what they\u2019re used to,\u201d explains Kripotos. \u201cThose are your IT people, and IT people are a big part of copier decisions now and you have to be able to reach that group.\u201d<\/p>\n

As one might expect, Coordinated is still standing pretty much alone in its market when it comes to leveraging social media.\u00a0 \u201cOur competition isn\u2019t necessarily doing it, but we need to be a leader in it,\u201d emphasizes Kripotos.<\/p>\n

In addition, Coordinated has been using social media as a recruiting tool.<\/p>\n

Does she have any recommendations for other dealers looking to better utilize social media?<\/p>\n

\u201cYou need to do it and you need to be consistent with it,\u201d she says. \u201cYou have to post at least every other day otherwise you become a social media graveyard. And you have to do it all because they run together\u2014Twitter, Linkedin, Facebook, and Google+.\u201d<\/p>\n

Visit Coordinated\u2019s Facebook page. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Last week I accidentally stumbled upon Coordinated Business Systems\u2019 Facebook page. I was writing a column about the value or not of social media to the dealer community and just when I thought I could completely dismiss social media, here\u2019s Coordinated Business Systems with 4,144 \u201cLikes\u201d and counting on its Facebook page. How\u2019d they do that, especially when other dealers seem to be floundering on Facebook and with other forms of social media? To get a better idea of how, I spoke with Kristie Kripotos, who is responsible for marketing at the Burnsville, Minnesota-based dealership founded by her father, Jim Oricchio. She\u2019s also responsible for the dealership\u2019s successful foray into social media. What Coordinated did was partner with Hubbard Broadcasting, the company that handles Coordinated\u2019s radio advertising, to run a radio promotion from May to October of last year. Listeners who visited and \u201cliked\u201d Coordinated\u2019s Facebook page were then entered to win either a Sharp Aquos Board, a trip for two to Pebble Peach, or a two-year lease on a Jeep Wrangler. \u201cIt was one of the largest B2B promotions we\u2019ve ever done and we got a lot of attention,\u201d recalls Kripotos. \u201cPartnering with Hubbard Broadcasting has been awesome and has helped brand us even more.\u201d Thanks to that promotion, Coordinated\u2019s \u00a0\u201clikes\u201d on Facebook, which were a healthy 1,765 before the promotion, more than doubled. Meanwhile, the dealership continues to run promotions periodically. Last month they offered a free one month payment on a lease with any new purchase and this month it\u2019s four tickets for a train getaway. In order to win these contests, one has to \u201clike\u201d Coordinated to win. Worth noting is that one doesn\u2019t have to be a customer to win. \u201cIt\u2019s illegal to do that,\u201d says Kripotos, who is now more knowledgeable about what\u2019s allowed and not allowed when running these types of promotions. \u201cThat\u2019s the risk you take,\u201d she says about the possibility of a non-customer winning. \u201cWe did the contest to get the Coordinated name out there and this is just another way to be more personal with our customers and prospects. It brings things down to a less threatening level and makes us seem more human.\u201d Besides Facebook, Coordinated is active on Twitter, Linkedin, YouTube, and Google+, which Kripotos maintains is awesome for SEO for the Website. \u201cThat\u2019s another reason we\u2019re doing social media, to help increase our SEO,\u201d she adds. Asked if one form of social media is more effective than any other, she feels that it\u2019s all effective. \u201cIt\u2019s all about the engagement,\u201d states Kripotos. \u201cYou can see who\u2019s clicking into it and how many people go to our Website from Facebook. We\u2019ve been very happy with our numbers.\u201d As anyone who has created a Facebook page or signed up for a Twitter account to promote their business, the challenge is finding the time to get social on social media, especially when there\u2019s so many other things to do. That hasn\u2019t stopped Kripotos who spends about five hours a week on Coordinated\u2019s social media efforts. Coordinated\u2019s social media presence continues to evolve and Kripotos is looking at other initiatives to engage customers, including blogging and posting more YouTube videos targeting customers with helpful hints such as basic copier maintenance. If it weren\u2019t for Kripotos, Coordinated might still be relying on traditional marketing efforts. She concedes her father was a tough sell although he now sees that this is a good thing and the direction where marketing is going. Like many industry veterans he\u2019s old school and social media is not an easy concept to grasp.\u00a0 \u201cEveryone wants to know the return on investment,\u201d says Kripotos. \u201cYou\u2019re not necessarily using this as a lead generation tool, but you have to have a presence. People almost expect you to be on social media. And we\u2019re a technology company so we need to use technology.\u201d Social media is also helpful for reaching younger decision makers, whether they\u2019re Gen X, Gen Y, or whatever. \u201cGen Y is immune to most traditional marketing and this is what they\u2019re used to,\u201d explains Kripotos. \u201cThose are your IT people, and IT people are a big part of copier decisions now and you have to be able to reach that group.\u201d As one might expect, Coordinated is still standing pretty much alone in its market when it comes to leveraging social media.\u00a0 \u201cOur competition isn\u2019t necessarily doing it, but we need to be a leader in it,\u201d emphasizes Kripotos. In addition, Coordinated has been using social media as a recruiting tool. Does she have any recommendations for other dealers looking to better utilize social media? \u201cYou need to do it and you need to be consistent with it,\u201d she says. \u201cYou have to post at least every other day otherwise you become a social media graveyard. And you have to do it all because they run together\u2014Twitter, Linkedin, Facebook, and Google+.\u201d Visit Coordinated\u2019s Facebook page.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[82],"tags":[741,1301,742,1323,335],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/6832"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=6832"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/6832\/revisions"}],"predecessor-version":[{"id":6834,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/6832\/revisions\/6834"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=6832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=6832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=6832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}