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Doceo\u2019s own legacy is something Lewis has carefully shaped over the past two decades. And while succession planning is underway, he\u2019s not quite ready to pass the torch. Having just turned 60, Lewis plans to work another 10 years before retirement. He\u2019s promised his wife, Meleah, that he\u2019ll call it a career at 70. Between now and then, he hopes to complete another 40 to 50 acquisitions, each one carefully selected to align with the company\u2019s culture and long-term vision.<\/p>\n\n\n\n
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<\/figure><\/div>\n\n\n\nWhile Doceo\u2019s current footprint is rooted in the Mid-Atlantic, Lewis is fully open to expanding beyond it so long as the opportunity aligns with Doceo\u2019s strategy and culture. Just last year, the company pursued a prominent dealership in Texas, but the deal ultimately didn\u2019t cross the finish line. For Lewis, it served as a reminder that Doceo\u2019s growth isn\u2019t about chasing every opportunity\u2014it\u2019s about pursuing the right ones, at the right time, with the right fit.<\/p>\n\n\n\n
When asked whether Doceo could reach $100 million in revenue before he retires, Lewis doesn\u2019t hesitate. \u201cIt\u2019s too soon to say,\u201d he said. \u201cBut I feel very good about our odds. We\u2019re building the right way: with the right people, the right partners and the right mindset.\u201d<\/p>\n\n\n\n
Lewis is quick to clarify that growth for growth\u2019s sake isn\u2019t the goal. For him, every acquisition must dovetail with Doceo culturally, operationally and relationally. He\u2019s seen firsthand how deals done for the wrong reasons can unravel a company\u2019s identity.<\/p>\n\n\n\n
\u201cI\u2019ve watched great companies lose their culture overnight,\u201d he noted. \u201cYou need to acquire a company for its human capital and\/or strategic customers.\u201d<\/p>\n\n\n\n
He also draws a clear distinction between two types of sellers: those who are simply looking to cash out and those who care deeply about their people, legacy and customers. \u201cWe do better with the latter,\u201d Lewis said. \u201cThose are the conversations I enjoy. That\u2019s where we find alignment, and that\u2019s when it works. We\u2019re helping people retire and be rewarded for their years of hard work. We\u2019re pretty good at finding common ground\u2014simply and effectively\u2014without a lot of games.\u201d<\/p>\n\n\n\n
He brings his leadership team into every deal decision to ensure alignment at every step. At the core of that team are two trusted constants: Christian White, Doceo\u2019s co-founder and COO\/CTO, and Joette Willey, the company\u2019s CFO. Their insight and steadiness help ensure every transaction is approached with discipline, care and a clear sense of purpose.<\/p>\n\n\n\n
In the Beginning<\/strong><\/p>\n\n\n\n Doceo was founded in 2004 by Lewis, White and the late David Bryson, and they wanted a name that reflected their values. One night, Lewis discussed the naming challenge with his son, Seth, who was in ninth grade and taking Latin as an elective.<\/p>\n\n\n\n \u201cHave you ever considered a Latin word, Dad?\u201d Seth asked.<\/p>\n\n\n\n That question led them to Doceo\u2014Latin for \u201cto teach.\u201d The name resonated and reflected the company\u2019s belief in service, education and thoughtful guidance. Two decades later, Lewis believes it still holds up as both a brand and a philosophy.<\/p>\n\n\n\n \u201cWe\u2019re not here to pressure people,\u201d he said. \u201cThat\u2019s never been my style. We listen. We teach. We solve. That\u2019s what \u2018Proven Technology. Proven People.\u2019 really means.\u201d<\/p>\n\n\n\n For the first 14 years, the company focused exclusively on organic growth, building its foundation through disciplined execution and strong client relationships. That approach laid the groundwork for the next chapter, one defined by strategic acquisitions. In the first half of this year, Doceo completed three strategic acquisitions: Unison Business Solutions, the print technology division of Landis Office Center and the print technology division of Graffen Business Systems.<\/p>\n\n\n\n Doceo serves clients across the Mid-Atlantic, including Pennsylvania, Maryland, Virginia, West Virginia and Washington, D.C. The verticals in which it\u2019s found the most success include education and religious organizations, followed by legal, government, nonprofit, AEC and SMB sectors. Traditional offerings span MFPs, wide-format, production print and managed print services, each backed by a growing IT solutions portfolio.<\/p>\n\n\n\n After a record-setting 2024, Doceo continued its momentum into 2025, with revenue up 8.2% through the first two quarters. The lift reflects both print technology investments and strategic acquisitions.<\/p>\n\n\n\n \u201cWe\u2019re always seeking profitable growth,\u201d Lewis noted. \u201cLast year, across all divisions, was historic for Doceo. We sailed past the $20 million mark, which was our goal, and haven\u2019t looked back.\u201d<\/p>\n\n\n\n New Leadership Energy and Brand Focus<\/strong><\/p>\n\n\n\n Doceo\u2019s leadership bench has long been a source of strength. Recent strategic hires have added fresh perspective and momentum, complementing an already seasoned and capable team. Leading the charge on the IT front is Vice President of IT Sales Todd Murtoff, who joined in early 2025 and quickly made his mark. He oversees Doceo\u2019s IT strategy across cybersecurity, infrastructure, continuity and automation\u2014solutions built to help keep clients protected and productive.<\/p>\n\n\n\n \u201cI\u2019ve never seen anyone fill up a pipeline as quickly as Todd,\u201d Lewis said. \u201cHe blended into our culture immediately; it feels like he\u2019s been here for years.\u201d<\/p>\n\n\n\n Another pivotal addition to Doceo\u2019s executive team is Jim Haney, who joined as chief marketing officer last January. With more than two decades of experience spanning global manufacturers (Ricoh, Xerox) and the dealer channel\u2014including five years overseeing marketing strategy for a $150 million mega dealer\u2014Haney brings a rare blend of enterprise insight, hands-on execution and brand-driven leadership. His track record includes guiding go-to-market strategy across IT solutions and print technology, with a strong focus on digital transformation, applied AI and the psychology behind today\u2019s buyer\u2019s journey.<\/p>\n\n\n\n \u201cMarketing today has to do more than get attention. It has to drive results, build trust and support the way today\u2019s buyers make decisions,\u201d Haney said. \u201cAt Doceo, we\u2019re bringing that to life through digital-first strategy, practical AI integration and go-to-market execution that puts the customer first.\u201d<\/p>\n\n\n\n In addition to leading Doceo\u2019s marketing strategy, Haney has full P&L responsibility for two key growth areas: outsourced printing and marketing services, the latter of which launches this fall. \u201cJim is a crucial part of Doceo\u2019s succession plan,\u201d Lewis noted. \u201cHe brings vision, experience and a ton of heart.\u201d<\/p>\n\n\n\n To further strengthen Doceo\u2019s leadership group, the company is currently searching for a chief revenue officer to accelerate cross-sell efforts, scale IT growth and play a leading role in Doceo\u2019s next phase of growth.<\/p>\n\n\n\n Marketing Prowess<\/strong><\/p>\n\n\n\n Launching this fall, Doceo Marketing Services is designed for copier dealers and MSPs that want marketing to do what it should: generate leads, build credibility and drive real revenue growth. For dealers and MSPs, the real challenge has never been finding a marketing agency\u2014it\u2019s been finding one that understands the industry. That knows how dealerships operate. That connects (and can actually deliver) marketing results that drive revenue.<\/p>\n\n\n\n \u201cThat\u2019s the difference here,\u201d said Haney. \u201cThis isn\u2019t outside-in strategy\u2014it\u2019s built from the inside, by someone who\u2019s lived it for over 20 years. I\u2019ve led marketing at every level: OEMs, mega dealers, and now at Doceo. I know what works, what doesn\u2019t, and how to execute in a way that moves the business forward.\u201d<\/p>\n\n\n\n Doceo Marketing Services focuses on relevance\u2014earning trust with buyers, building authority with Google and AI-powered search, and making your brand memorable before the first conversation even happens. Services include strategy and execution across:<\/p>\n\n\n\n \u201cLead generation and revenue growth are the outcomes,\u201d Haney added. \u201cBut they only happen when your strategy builds trust, creates relevance and supports the way today\u2019s buyers research, evaluate and ultimately choose who they trust to do business with.\u201d<\/p>\n\n\n\n Innovation and AI<\/strong><\/p>\n\n\n\n Artificial intelligence (AI) is playing an increasingly strategic role in Doceo\u2019s future, with a focus on leveraging it to improve efficiency, support the team and elevate the customer experience. Haney and White are co-leading Doceo\u2019s AI roadmap, identifying practical use cases in marketing, reporting and operational workflows.<\/p>\n\n\n\n Haney holds a certification in generative AI and digital transformation from MIT, bringing both strategic insight and hands-on understanding to the initiative. The duo\u2019s ultimate goal is to automate routine processes and efforts so the team can focus on more pressing matters.<\/p>\n\n\n\n \u201cWe\u2019re approaching AI with intention,\u201d White said. \u201cWe\u2019re looking at where it can support our people, simplify what\u2019s complex and strengthen the way we serve our customers.\u201d<\/p>\n\n\n\n Doceo\u2019s ability to grow without losing its cultural footing is fueled by the strength and alignment of its full leadership team. From strategy to execution, the company is led by seasoned professionals who bring deep experience, operational discipline and a shared commitment to customers, culture and continuous improvement.<\/p>\n\n\n\n This leadership bench doesn\u2019t just manage departments\u2014it helps shape the direction of the business. Whether it\u2019s scaling new services, supporting acquisitions, mentoring talent or driving operational excellence, this team plays a hands-on role in keeping Doceo\u2019s vision aligned and grounded.<\/p>\n\n\n\n Across every core function\u2014sales, service, IT, marketing, operations and finance\u2014Doceo team members adhere to a strategic focus and a \u201cProven People\u201d mindset. \u201cWe have the right people in the right seats,\u201d Lewis said. \u201cThey lead with a service mindset and a proven ability to execute\u2014for both our customers and our company. They bring decades of experience and a consistent track record of delivering results. That\u2019s what makes this team so strong.\u201d<\/p>\n\n\n\n Ownership with Purpose<\/strong><\/p>\n\n\n\n As part of his long-term vision for Doceo, Lewis is also preparing to transition the company to a 100% employee-owned model. Over the next year, he plans to convert Doceo into an employee stock ownership plan (ESOP), ensuring that the people who help build the company every day also have a stake in its future. For Lewis, the ESOP is more than a financial structure\u2014it\u2019s a way to reinforce the values that have defined Doceo from the beginning: loyalty, transparency, and shared success.<\/p>\n\n\n\n \u201cI\u2019ve never had any interest in selling to private equity or an OEM, and I still don\u2019t,\u201d Lewis said. \u201cThis company isn\u2019t built for shareholders. It\u2019s built for the people inside it. They\u2019ve earned the right to shape what comes next.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" There are few leaders who bring more care and intentionality to acquisitions than Doceo CEO and President John Lewis. The very subject never ceases to bring a smile to his face. Based in York, Pennsylvania, Doceo is a rapidly growing office technology provider representing an august lineup of OEMs\u2014Toshiba, Epson, Canon, Kyocera, Dell, Lexmark and Xerox. Under Lewis\u2019 leadership, the company has become one of the most respected growth-minded organizations in the Mid-Atlantic and one of Toshiba\u2019s largest distributors in the United States. When it comes to acquisitions, Lewis enjoys sitting down with fellow entrepreneurs, listening to their stories and helping them transition in a way that honors their legacy. Doceo\u2019s own legacy is something Lewis has carefully shaped over the past two decades. And while succession planning is underway, he\u2019s not quite ready to pass the torch. Having just turned 60, Lewis plans to work another 10 years before retirement. He\u2019s promised his wife, Meleah, that he\u2019ll call it a career at 70. Between now and then, he hopes to complete another 40 to 50 acquisitions, each one carefully selected to align with the company\u2019s culture and long-term vision. While Doceo\u2019s current footprint is rooted in the Mid-Atlantic, Lewis is fully open to expanding beyond it so long as the opportunity aligns with Doceo\u2019s strategy and culture. Just last year, the company pursued a prominent dealership in Texas, but the deal ultimately didn\u2019t cross the finish line. For Lewis, it served as a reminder that Doceo\u2019s growth isn\u2019t about chasing every opportunity\u2014it\u2019s about pursuing the right ones, at the right time, with the right fit. When asked whether Doceo could reach $100 million in revenue before he retires, Lewis doesn\u2019t hesitate. \u201cIt\u2019s too soon to say,\u201d he said. \u201cBut I feel very good about our odds. We\u2019re building the right way: with the right people, the right partners and the right mindset.\u201d Lewis is quick to clarify that growth for growth\u2019s sake isn\u2019t the goal. For him, every acquisition must dovetail with Doceo culturally, operationally and relationally. He\u2019s seen firsthand how deals done for the wrong reasons can unravel a company\u2019s identity. \u201cI\u2019ve watched great companies lose their culture overnight,\u201d he noted. \u201cYou need to acquire a company for its human capital and\/or strategic customers.\u201d He also draws a clear distinction between two types of sellers: those who are simply looking to cash out and those who care deeply about their people, legacy and customers. \u201cWe do better with the latter,\u201d Lewis said. \u201cThose are the conversations I enjoy. That\u2019s where we find alignment, and that\u2019s when it works. We\u2019re helping people retire and be rewarded for their years of hard work. We\u2019re pretty good at finding common ground\u2014simply and effectively\u2014without a lot of games.\u201d He brings his leadership team into every deal decision to ensure alignment at every step. At the core of that team are two trusted constants: Christian White, Doceo\u2019s co-founder and COO\/CTO, and Joette Willey, the company\u2019s CFO. Their insight and steadiness help ensure every transaction is approached with discipline, care and a clear sense of purpose. In the Beginning Doceo was founded in 2004 by Lewis, White and the late David Bryson, and they wanted a name that reflected their values. One night, Lewis discussed the naming challenge with his son, Seth, who was in ninth grade and taking Latin as an elective. \u201cHave you ever considered a Latin word, Dad?\u201d Seth asked. That question led them to Doceo\u2014Latin for \u201cto teach.\u201d The name resonated and reflected the company\u2019s belief in service, education and thoughtful guidance. Two decades later, Lewis believes it still holds up as both a brand and a philosophy. \u201cWe\u2019re not here to pressure people,\u201d he said. \u201cThat\u2019s never been my style. We listen. We teach. We solve. That\u2019s what \u2018Proven Technology. Proven People.\u2019 really means.\u201d For the first 14 years, the company focused exclusively on organic growth, building its foundation through disciplined execution and strong client relationships. That approach laid the groundwork for the next chapter, one defined by strategic acquisitions. In the first half of this year, Doceo completed three strategic acquisitions: Unison Business Solutions, the print technology division of Landis Office Center and the print technology division of Graffen Business Systems. Doceo serves clients across the Mid-Atlantic, including Pennsylvania, Maryland, Virginia, West Virginia and Washington, D.C. The verticals in which it\u2019s found the most success include education and religious organizations, followed by legal, government, nonprofit, AEC and SMB sectors. Traditional offerings span MFPs, wide-format, production print and managed print services, each backed by a growing IT solutions portfolio. After a record-setting 2024, Doceo continued its momentum into 2025, with revenue up 8.2% through the first two quarters. The lift reflects both print technology investments and strategic acquisitions. \u201cWe\u2019re always seeking profitable growth,\u201d Lewis noted. \u201cLast year, across all divisions, was historic for Doceo. We sailed past the $20 million mark, which was our goal, and haven\u2019t looked back.\u201d New Leadership Energy and Brand Focus Doceo\u2019s leadership bench has long been a source of strength. Recent strategic hires have added fresh perspective and momentum, complementing an already seasoned and capable team. Leading the charge on the IT front is Vice President of IT Sales Todd Murtoff, who joined in early 2025 and quickly made his mark. He oversees Doceo\u2019s IT strategy across cybersecurity, infrastructure, continuity and automation\u2014solutions built to help keep clients protected and productive. \u201cI\u2019ve never seen anyone fill up a pipeline as quickly as Todd,\u201d Lewis said. \u201cHe blended into our culture immediately; it feels like he\u2019s been here for years.\u201d Another pivotal addition to Doceo\u2019s executive team is Jim Haney, who joined as chief marketing officer last January. With more than two decades of experience spanning global manufacturers (Ricoh, Xerox) and the dealer channel\u2014including five years overseeing marketing strategy for a $150 million mega dealer\u2014Haney brings a rare blend of enterprise insight, hands-on execution and brand-driven leadership. His track record includes guiding go-to-market strategy across IT solutions and print technology, with a strong focus on digital […]<\/p>\n","protected":false},"author":166,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1643],"tags":[],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/65800"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=65800"}],"version-history":[{"count":4,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/65800\/revisions"}],"predecessor-version":[{"id":65811,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/65800\/revisions\/65811"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=65800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=65800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=65800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2025\/07\/IMG_8498.jpg\")
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