{"id":63295,"date":"2025-01-09T15:22:49","date_gmt":"2025-01-09T23:22:49","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=63295"},"modified":"2025-01-09T15:22:51","modified_gmt":"2025-01-09T23:22:51","slug":"katun-launches-arivia-multifunction-printers-in-europe-with-innovative-mixed-reality-showroom","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/news\/2025\/01\/katun-launches-arivia-multifunction-printers-in-europe-with-innovative-mixed-reality-showroom\/","title":{"rendered":"Katun Launches Arivia Multifunction Printers in Europe with Innovative Mixed Reality Showroom"},"content":{"rendered":"\n<p><em>Tiel, the Netherlands (Jan. 8, 2025) <\/em>\u2013 Katun Corporation (Katun), a leading provider of OEM-compatible imaging supplies for printers, copiers, and multifunction printers (MFPs), is proud to announce the successful launch of its Arivia MFPs in Europe. The launch was supported by an innovative Mixed Reality Room, which enabled the company to make its first sales of the new product line.<\/p>\n\n\n\n<p>The Mixed Reality Room is a 3D virtual showroom developed in collaboration with the interactive marketing group, Mixed Reality Rooms by ABM Answered. This unique tool allows potential partners to interact with local Katun representatives, learn about the company, and explore Arivia products in-depth \u2013 from wherever they are located.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"587\" src=\"https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2025\/01\/Katun-Mixed-Reality-Room-1024x587.png\" alt=\"\" class=\"wp-image-63296\" srcset=\"https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2025\/01\/Katun-Mixed-Reality-Room-1024x587.png 1024w, https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2025\/01\/Katun-Mixed-Reality-Room-300x172.png 300w, https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2025\/01\/Katun-Mixed-Reality-Room-768x440.png 768w, https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2025\/01\/Katun-Mixed-Reality-Room.png 1373w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cWe are thrilled to introduce our Arivia MFP product line using this cutting-edge technology,\u201d said Heidi Boller, general manager of Katun Europe, Middle East and Africa. \u201cThis virtual experience allows attendees to discover our products and engage with us in a personalized way, no matter where they are located. It highlights Katun\u2019s innovative approach and commitment to delivering exceptional partner experiences.\u201d<\/p>\n\n\n\n<p>From Nov. 18 to Dec. 9, 2024, 113 registrants participated in 15 Mixed Reality Room sessions across Europe. Each session was tailored to meet the specific needs of attendees, with Katun representatives hosting each group in their local language, addressing unique questions, and providing detailed product insights.<\/p>\n\n\n\n<p>Jon Palin of Elmdale Maintenance Limited shared his experience as an attendee: \u201cThe mixed reality presentation was a fascinating and unique way to explore the new range of equipment Katun was promoting. The augmented reality experience allowed me to explore the products and interact with the equipment remotely. It was a great way to dive deeper into the product\u2019s features and specifications.\u201d<\/p>\n\n\n\n<p>You can learn more about Katun\u2019s Mixed Reality Room <a href=\"https:\/\/www.youtube.com\/watch?v=9JFxBO8C5ns\">here<\/a>. To schedule a Mixed Reality Room session, contact Katun <a href=\"https:\/\/arivia.katun.com\/contact-us\">here<\/a>.<\/p>\n\n\n\n<p>###<\/p>\n\n\n\n<p><strong>About Katun<\/strong><br>Headquartered in Minneapolis, <a href=\"http:\/\/www.katun.com\">Katun Corporation<\/a> (Katun) is one of the world\u2019s leading providers of OEM-compatible imaging supplies and a comprehensive range of products and services for printers, copiers, and multifunction printers (MFPs). In 2024, Katun launched Arivia, their first line of MFPs. Katun has more than 45 years of experience in the office technology industry and serves approximately 8,000 dealer and distributor partners globally. Harnessing their wealth of industry expertise, Katun aims to bring clients, \u2018Success Made Simple,\u2019 offering products and services focused on reliability, simplicity, and innovation. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tiel, the Netherlands (Jan. 8, 2025) \u2013 Katun Corporation (Katun), a leading provider of OEM-compatible imaging supplies for printers, copiers, and multifunction printers (MFPs), is proud to announce the successful launch of its Arivia MFPs in Europe. The launch was supported by an innovative Mixed Reality Room, which enabled the company to make its first sales of the new product line. The Mixed Reality Room is a 3D virtual showroom developed in collaboration with the interactive marketing group, Mixed Reality Rooms by ABM Answered. This unique tool allows potential partners to interact with local Katun representatives, learn about the company, and explore Arivia products in-depth \u2013 from wherever they are located. \u201cWe are thrilled to introduce our Arivia MFP product line using this cutting-edge technology,\u201d said Heidi Boller, general manager of Katun Europe, Middle East and Africa. \u201cThis virtual experience allows attendees to discover our products and engage with us in a personalized way, no matter where they are located. It highlights Katun\u2019s innovative approach and commitment to delivering exceptional partner experiences.\u201d From Nov. 18 to Dec. 9, 2024, 113 registrants participated in 15 Mixed Reality Room sessions across Europe. Each session was tailored to meet the specific needs of attendees, with Katun representatives hosting each group in their local language, addressing unique questions, and providing detailed product insights. Jon Palin of Elmdale Maintenance Limited shared his experience as an attendee: \u201cThe mixed reality presentation was a fascinating and unique way to explore the new range of equipment Katun was promoting. The augmented reality experience allowed me to explore the products and interact with the equipment remotely. It was a great way to dive deeper into the product\u2019s features and specifications.\u201d You can learn more about Katun\u2019s Mixed Reality Room here. To schedule a Mixed Reality Room session, contact Katun here. ### About KatunHeadquartered in Minneapolis, Katun Corporation (Katun) is one of the world\u2019s leading providers of OEM-compatible imaging supplies and a comprehensive range of products and services for printers, copiers, and multifunction printers (MFPs). In 2024, Katun launched Arivia, their first line of MFPs. Katun has more than 45 years of experience in the office technology industry and serves approximately 8,000 dealer and distributor partners globally. Harnessing their wealth of industry expertise, Katun aims to bring clients, \u2018Success Made Simple,\u2019 offering products and services focused on reliability, simplicity, and innovation.<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[2028],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/63295"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=63295"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/63295\/revisions"}],"predecessor-version":[{"id":63297,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/63295\/revisions\/63297"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=63295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=63295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=63295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}