In the sport of NASCAR auto racing, drivers frequently remark how they prefer to be near the head of the pack, if not in first place. That may seem obvious, but beyond not falling behind, there\u2019s the desire to race in clean air\u2014no impediments in front of you, no dirty exhaust or individuals stifling your progress, no foes threatening chaos. All that sits in front of you is sunshine and a wide-open track, which makes it easier to distance yourself from the competition. Yes, the analogy to business is also clearly obvious.<\/p>\n\n\n\n
Prosperity abounds within the office technology dealer industry. Client hybrid work needs represent the final traces of the pandemic. We\u2019ve awakened from our great supply chain nightmare. Installation backlogs are no more. Dealers are breathing clean air, sans obstacles that impede growth. If you want to pick holes in the sweater, it\u2019s become difficult to fill sales positions at dealerships across the country. That hasn\u2019t stopped revenues from continuing to billow as many report they\u2019re posting unprecedented sales numbers. It also proves that last year\u2019s growth wasn\u2019t simply a factor of pent-up demand. Some dealers aren\u2019t interested in expanding into new geographies because they have so many opportunities in their current markets.<\/p>\n\n\n\n
Dealer execs are in heaven. If there\u2019s one common denominator to cull from our monthly dealer spotlights, it\u2019s that there\u2019s pure joy for business owners in getting up and coming into the office. That\u2019s not a trite platitude. It\u2019s an infectious attitude that spreads through employees and on to vendors and clients. It has a positive effect on effort. The late, great Steve Jobs once observed, \u201cIf you don\u2019t love something, you\u2019re not going to go the extra mile, work the extra weekend, challenge the status quo as much.\u201d Apparently, the love is there for dealers.<\/p>\n\n\n\n
What\u2019s up with the Pollyanna viewpoint, you may ask? The dealer community has shed its box mentality in favor of a solutions approach toward clients. It\u2019s not about selling copiers, it\u2019s ferreting out pain points. It\u2019s listening to what customers have to say\u2014the more they talk, the more ammunition they provide that enables you to craft a tailored solution using as many offerings within your catalog as possible. Net-new revenue is fantastic, but dealers can cover so much ground simply by growing existing customer share, a.k.a. going wider. There are so many amazing diversifications that can spur incumbent client growth, from security cameras and access systems to cybersecurity, EV chargers, mailing equipment, UCaaS, light production\u2014you get the picture.<\/p>\n\n\n\n
Just a few years ago, Marco showed off its new building in Minnetonka, Minnesota, and in the process detailed a go-to-market strategy with a goal of reaching the $1 billion sales mark within five years\u2014all without adding a new customer. Of course, it\u2019s easier to take that approach when you have 30,000-plus clients, but Marco is one of five companies approaching $500\u00a0million in annual revenue. Is it scalable? Marco\u2019s model may have a high degree of difficulty emulating, but the fundamental aspects should apply to the $5 million dealership.<\/p>\n\n\n\n
With that, we bring you the 2024 Elite Dealers roster, the cr\u00e8me de la cr\u00e8me of the office tech space. As was the case last year, we have a stout list of 118 dealers, essentially two per state, which is exclusive company. And as you read their profiles, you\u2019ll see many that note profit growth as a top accomplishment for the past year. That\u2019s followed by four bullet points that hopefully provide perspective regarding how it was accomplished.<\/p>\n\n\n\n
Here\u2019s a taste of the variety of information detailed in these bullet points:<\/p>\n\n\n\n
Innovative marketing<\/strong>. Dealers outline the tools, campaigns and programs they\u2019ve found to be successful, from off-the-shelf software to hosted events that cast their companies as thought leaders in given disciplines. Whether the strategy employs in-bound or out-bound measures; home spun or third-party initiatives; or conventional, time-tested measures that remain impactful, these nuggets help to map out the connection between dealer and client.<\/p>\n\n\n\n Top takedowns<\/strong>. Everyone loves a good fishing story, which makes the dealer\u2019s top wins of the year compelling. From the vertical to the solution, and sometimes at the expense of lackluster incumbent vendors, the winning blueprint can provide insights into particular markets.<\/p>\n\n\n\n Industry honors<\/strong>. Don\u2019t just take our word for it. Whether it\u2019s performance awards bestowed by OEMs, top workplace kudos from local newspapers or non-profit organizations that recognize dealers for the support of their causes, the awards roundup offers insight into those areas in which our Elite Dealers focus their energies.<\/p>\n\n\n\n Sit back, crack open your favorite Pinot Noir, and peruse the more than 100 profiles of the industry\u2019s finest. And if your company isn\u2019t on the list, make it a point to apply in 2025. We offer a hearty congratulations and thank you to all of our honorees. Read on! <\/p>\n","protected":false},"excerpt":{"rendered":" In the sport of NASCAR auto racing, drivers frequently remark how they prefer to be near the head of the pack, if not in first place. That may seem obvious, but beyond not falling behind, there\u2019s the desire to race in clean air\u2014no impediments in front of you, no dirty exhaust or individuals stifling your progress, no foes threatening chaos. All that sits in front of you is sunshine and a wide-open track, which makes it easier to distance yourself from the competition. Yes, the analogy to business is also clearly obvious. Prosperity abounds within the office technology dealer industry. Client hybrid work needs represent the final traces of the pandemic. We\u2019ve awakened from our great supply chain nightmare. Installation backlogs are no more. Dealers are breathing clean air, sans obstacles that impede growth. If you want to pick holes in the sweater, it\u2019s become difficult to fill sales positions at dealerships across the country. That hasn\u2019t stopped revenues from continuing to billow as many report they\u2019re posting unprecedented sales numbers. It also proves that last year\u2019s growth wasn\u2019t simply a factor of pent-up demand. Some dealers aren\u2019t interested in expanding into new geographies because they have so many opportunities in their current markets. Dealer execs are in heaven. If there\u2019s one common denominator to cull from our monthly dealer spotlights, it\u2019s that there\u2019s pure joy for business owners in getting up and coming into the office. That\u2019s not a trite platitude. It\u2019s an infectious attitude that spreads through employees and on to vendors and clients. It has a positive effect on effort. The late, great Steve Jobs once observed, \u201cIf you don\u2019t love something, you\u2019re not going to go the extra mile, work the extra weekend, challenge the status quo as much.\u201d Apparently, the love is there for dealers. What\u2019s up with the Pollyanna viewpoint, you may ask? The dealer community has shed its box mentality in favor of a solutions approach toward clients. It\u2019s not about selling copiers, it\u2019s ferreting out pain points. It\u2019s listening to what customers have to say\u2014the more they talk, the more ammunition they provide that enables you to craft a tailored solution using as many offerings within your catalog as possible. Net-new revenue is fantastic, but dealers can cover so much ground simply by growing existing customer share, a.k.a. going wider. There are so many amazing diversifications that can spur incumbent client growth, from security cameras and access systems to cybersecurity, EV chargers, mailing equipment, UCaaS, light production\u2014you get the picture. Just a few years ago, Marco showed off its new building in Minnetonka, Minnesota, and in the process detailed a go-to-market strategy with a goal of reaching the $1 billion sales mark within five years\u2014all without adding a new customer. Of course, it\u2019s easier to take that approach when you have 30,000-plus clients, but Marco is one of five companies approaching $500\u00a0million in annual revenue. Is it scalable? Marco\u2019s model may have a high degree of difficulty emulating, but the fundamental aspects should apply to the $5 million dealership. With that, we bring you the 2024 Elite Dealers roster, the cr\u00e8me de la cr\u00e8me of the office tech space. As was the case last year, we have a stout list of 118 dealers, essentially two per state, which is exclusive company. And as you read their profiles, you\u2019ll see many that note profit growth as a top accomplishment for the past year. That\u2019s followed by four bullet points that hopefully provide perspective regarding how it was accomplished. Here\u2019s a taste of the variety of information detailed in these bullet points: Innovative marketing. Dealers outline the tools, campaigns and programs they\u2019ve found to be successful, from off-the-shelf software to hosted events that cast their companies as thought leaders in given disciplines. Whether the strategy employs in-bound or out-bound measures; home spun or third-party initiatives; or conventional, time-tested measures that remain impactful, these nuggets help to map out the connection between dealer and client. Top takedowns. Everyone loves a good fishing story, which makes the dealer\u2019s top wins of the year compelling. From the vertical to the solution, and sometimes at the expense of lackluster incumbent vendors, the winning blueprint can provide insights into particular markets. Industry honors. Don\u2019t just take our word for it. Whether it\u2019s performance awards bestowed by OEMs, top workplace kudos from local newspapers or non-profit organizations that recognize dealers for the support of their causes, the awards roundup offers insight into those areas in which our Elite Dealers focus their energies. Sit back, crack open your favorite Pinot Noir, and peruse the more than 100 profiles of the industry\u2019s finest. And if your company isn\u2019t on the list, make it a point to apply in 2025. We offer a hearty congratulations and thank you to all of our honorees. Read on!<\/p>\n","protected":false},"author":166,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[81],"tags":[],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/62598"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=62598"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/62598\/revisions"}],"predecessor-version":[{"id":62599,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/62598\/revisions\/62599"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=62598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=62598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=62598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}