{"id":61766,"date":"2024-09-05T13:45:03","date_gmt":"2024-09-05T20:45:03","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=61766"},"modified":"2024-09-05T14:14:21","modified_gmt":"2024-09-05T21:14:21","slug":"katun-unveils-new-brand-strategy-focused-on-innovation-and-client-success","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/feature-articles\/2024\/09\/katun-unveils-new-brand-strategy-focused-on-innovation-and-client-success\/","title":{"rendered":"Katun Unveils New Brand Strategy Focused on Innovation and Client Success"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-medium\"><img loading=\"lazy\" width=\"300\" height=\"79\" src=\"https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2024\/09\/Katun-Logo-with-Tagline-300x79.png\" alt=\"\" class=\"wp-image-61767\"\/><\/figure><\/div>\n\n\n\n<p>Katun Corporation is excited to announce the launch of its new brand strategy highlighting the organization\u2019s commitment to being a trusted partner in the business technology industry.<\/p>\n\n\n\n<p>Katun\u2019s new brand strategy revolves around the tagline, &#8220;Success Made Simple,\u201d which embodies the company\u2019s mission; to be a vital partner to clients, making business easier and delivering high-quality and innovative technology that transforms the print industry and promotes mutual growth.<\/p>\n\n\n\n<p>The fresh branding initiative incorporates a variety of aspects such as a new visual identity, company mission, core values and competencies. Each of these elements was carefully developed to reflect Katun\u2019s strengths, decades of experience and unique position in the industry.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-medium\"><img loading=\"lazy\" width=\"198\" height=\"300\" src=\"https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2023\/01\/Kay_Fernandez_SVP_Marketing-198x300.png\" alt=\"\" class=\"wp-image-53521\" srcset=\"https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2023\/01\/Kay_Fernandez_SVP_Marketing-198x300.png 198w, https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2023\/01\/Kay_Fernandez_SVP_Marketing-677x1024.png 677w, https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2023\/01\/Kay_Fernandez_SVP_Marketing-768x1162.png 768w, https:\/\/www.enxmag.com\/twii\/wp-content\/uploads\/2023\/01\/Kay_Fernandez_SVP_Marketing.png 964w\" sizes=\"(max-width: 198px) 100vw, 198px\" \/><figcaption>Kay Fernandez, Katun<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u201cThis is an exciting time for Katun as we unveil our new brand strategy focused on empowering our clients and simplifying their business operations,\u201d said Kay Fernandez, vice president of global marketing. \u201cOur new branding is a testament to Katun\u2019s commitment to providing transformative solutions that meet the evolving needs of our clients. It exemplifies Katun\u2019s proven reputation as a trusted partner that provides simplicity and reliability, while also reflecting our vision for the future.\u201d<\/p>\n\n\n\n<p>The introduction of Katun\u2019s brand strategy is an important milestone for the company and closely aligns with the strategic vision of its global leadership team. The new branding reiterates Katun\u2019s dedication to pushing the boundaries of technological advancement and supporting business success.<\/p>\n\n\n\n<p>###<\/p>\n\n\n\n<p><strong>About Katun<\/strong><br>Headquartered in Minneapolis, Minnesota, <a href=\"http:\/\/www.katun.com\">Katun Corporation<\/a> is one of the world\u2019s leading suppliers of OEM-compatible imaging supplies and other products and services for printers, copiers, and MFPs. Katun has over 45 years of experience in the imaging industry and serves approximately 8,000 dealer and distributor customers worldwide. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Katun Corporation is excited to announce the launch of its new brand strategy highlighting the organization\u2019s commitment to being a trusted partner in the business technology industry. Katun\u2019s new brand strategy revolves around the tagline, &#8220;Success Made Simple,\u201d which embodies the company\u2019s mission; to be a vital partner to clients, making business easier and delivering high-quality and innovative technology that transforms the print industry and promotes mutual growth. The fresh branding initiative incorporates a variety of aspects such as a new visual identity, company mission, core values and competencies. Each of these elements was carefully developed to reflect Katun\u2019s strengths, decades of experience and unique position in the industry. \u201cThis is an exciting time for Katun as we unveil our new brand strategy focused on empowering our clients and simplifying their business operations,\u201d said Kay Fernandez, vice president of global marketing. \u201cOur new branding is a testament to Katun\u2019s commitment to providing transformative solutions that meet the evolving needs of our clients. It exemplifies Katun\u2019s proven reputation as a trusted partner that provides simplicity and reliability, while also reflecting our vision for the future.\u201d The introduction of Katun\u2019s brand strategy is an important milestone for the company and closely aligns with the strategic vision of its global leadership team. The new branding reiterates Katun\u2019s dedication to pushing the boundaries of technological advancement and supporting business success. ### About KatunHeadquartered in Minneapolis, Minnesota, Katun Corporation is one of the world\u2019s leading suppliers of OEM-compatible imaging supplies and other products and services for printers, copiers, and MFPs. Katun has over 45 years of experience in the imaging industry and serves approximately 8,000 dealer and distributor customers worldwide.<\/p>\n","protected":false},"author":66,"featured_media":61767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1650,82,87,1638],"tags":[2028],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/61766"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=61766"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/61766\/revisions"}],"predecessor-version":[{"id":61768,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/61766\/revisions\/61768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/61767"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=61766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=61766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=61766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}