{"id":6119,"date":"2013-10-23T09:23:05","date_gmt":"2013-10-23T13:23:05","guid":{"rendered":"http:\/\/www.theweekinimaging.com\/?p=6119"},"modified":"2013-10-23T09:23:05","modified_gmt":"2013-10-23T13:23:05","slug":"giving-credit-where-credit-is-due-in-segments-1-and-2","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/feature-articles\/2013\/10\/giving-credit-where-credit-is-due-in-segments-1-and-2\/","title":{"rendered":"Giving Credit Where Credit is Due in Segments 1 and 2"},"content":{"rendered":"

\"Good<\/a>Whenever I ask Andrew Ritschel, president of Electronic Office Systems (EOS) in Fairfield, NJ, a question I know I\u2019m going to get an earful. Recently, I asked him what\u2019s new and relevant for office technology providers in the current U.S. market place.<\/p>\n

\u201cSelling quality products from really any one of the top seven MFP manufactures provides us with systems for our clients that truly are efficient, effective and at a great value,\u201d responds Ritschel. \u201cSelling these solutions requires people and resources, which cost money. The profitability also has to be good enough to attract new future sales consultants into our industry.\u201d<\/p>\n

He adds that with his key manufacturers, Segment 1 & 2 devices are now almost considered throwaway items and are being marketed wholesale everywhere as a commodity, which challenges profitability.<\/p>\n

\u201cThis is another example of how our manufactures are their own worst enemies,\u201d laments Ritschel. \u201c\u2019Well it\u2019s only a Segment 2,\u2019 is what they often say. Yes, that maybe the case, but how about our large and mid-sized clients that take a lot of our time and resources to service? \u00a0These are the same clients that purchase production systems, Segments 6,5,4,3, and yes Segments 2 and 1.\u201d<\/p>\n

But those clients of Ritschel don\u2019t necessarily purchase everything all at once. \u201cThe huge selections of segment 1 & 2 being offered to anyone, and everyone of any size, who may have little to no overhead, does not move more units into the marketplace,\u201d says Ritschel.\u00a0 \u201cThe same resellers also regularly advertise these products on the Internet or give low-ball pricing via a phone call. This too often harms the full-line quality provider’s credibility with their key accounts. Or, they have to give these products away as well.\u201d<\/p>\n

It is for this reason that he says he must endorse the true quality marketing, support, and new A4 products from Muratec.<\/p>\n

\u201cDo we love to have to mix product brands into our mid to large multi-unit clients?\u201d asks Ritschel. \u201cIt’s becoming necessary! Muratec products work great and they prevent our clients from doing a spot check on the Internet or phone and finding a product we just offered them with a 20 percent markup offered at our cost.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Whenever I ask Andrew Ritschel, president of Electronic Office Systems (EOS) in Fairfield, NJ, a question I know I\u2019m going to get an earful. Recently, I asked him what\u2019s new and relevant for office technology providers in the current U.S. market place. \u201cSelling quality products from really any one of the top seven MFP manufactures provides us with systems for our clients that truly are efficient, effective and at a great value,\u201d responds Ritschel. \u201cSelling these solutions requires people and resources, which cost money. The profitability also has to be good enough to attract new future sales consultants into our industry.\u201d He adds that with his key manufacturers, Segment 1 & 2 devices are now almost considered throwaway items and are being marketed wholesale everywhere as a commodity, which challenges profitability. \u201cThis is another example of how our manufactures are their own worst enemies,\u201d laments Ritschel. \u201c\u2019Well it\u2019s only a Segment 2,\u2019 is what they often say. Yes, that maybe the case, but how about our large and mid-sized clients that take a lot of our time and resources to service? \u00a0These are the same clients that purchase production systems, Segments 6,5,4,3, and yes Segments 2 and 1.\u201d But those clients of Ritschel don\u2019t necessarily purchase everything all at once. \u201cThe huge selections of segment 1 & 2 being offered to anyone, and everyone of any size, who may have little to no overhead, does not move more units into the marketplace,\u201d says Ritschel.\u00a0 \u201cThe same resellers also regularly advertise these products on the Internet or give low-ball pricing via a phone call. This too often harms the full-line quality provider’s credibility with their key accounts. Or, they have to give these products away as well.\u201d It is for this reason that he says he must endorse the true quality marketing, support, and new A4 products from Muratec. \u201cDo we love to have to mix product brands into our mid to large multi-unit clients?\u201d asks Ritschel. \u201cIt’s becoming necessary! Muratec products work great and they prevent our clients from doing a spot check on the Internet or phone and finding a product we just offered them with a 20 percent markup offered at our cost.\u201d  <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[82],"tags":[96,483,484,489,262],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/6119"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=6119"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/6119\/revisions"}],"predecessor-version":[{"id":6121,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/6119\/revisions\/6121"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=6119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=6119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=6119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}