{"id":6045,"date":"2013-10-10T09:41:11","date_gmt":"2013-10-10T13:41:11","guid":{"rendered":"http:\/\/www.theweekinimaging.com\/?p=6045"},"modified":"2013-10-10T09:41:41","modified_gmt":"2013-10-10T13:41:41","slug":"between-the-lines-more-than-just-copier-dealers","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2013\/10\/between-the-lines-more-than-just-copier-dealers\/","title":{"rendered":"Between the Lines: More Than Just Copier Dealers"},"content":{"rendered":"

\"Centric<\/a>This week we present another group of 2013 Elite Dealers. When these awards were first presented by that other publication I worked for in 1988, the dealers honored as Elite Dealers that sold office technology could best be described as copier dealers. Today, most of our Elite Dealers are much more than copier dealers, selling an array of services and solutions in addition to hardware. It\u2019s an inevitable path if you want to stay in business, especially in the major markets these days.<\/p>\n

I know I\u2019m not telling you anything you don\u2019t already know. I\u2019m just saying the Elite Dealer profiles I\u2019m running over the next few weeks underscore how the industry has changed since 1988.\u00a0 Plenty of dealers have figured that out and so have the OEMs even if they can\u2019t help themselves and still push their dealers to move boxes. Not saying that\u2019s wrong, just saying that\u2019s old school, like 1988.<\/p>\n

As you read these profiles you\u2019ll see how the industry has changed and how the profile of what was once a copier dealer has changed. They may look the same, but brother, they aren\u2019t just selling the same old, same old that they were selling in 1988. Take Impact Networking in Waukegan, IL, one of the Elite Dealers we\u2019re profiling this week. They, like many other dealerships have re-positioned themselves as a Total Document Solutions Provider. Don\u2019t think for a second that\u2019s a fancy name for a copier dealer or some marketing mumbo jumbo. It\u2019s what they do and what so many of our Elite Dealers are doing today.<\/p>\n

Thanks for reading.<\/p>\n","protected":false},"excerpt":{"rendered":"

This week we present another group of 2013 Elite Dealers. When these awards were first presented by that other publication I worked for in 1988, the dealers honored as Elite Dealers that sold office technology could best be described as copier dealers. Today, most of our Elite Dealers are much more than copier dealers, selling an array of services and solutions in addition to hardware. It\u2019s an inevitable path if you want to stay in business, especially in the major markets these days. I know I\u2019m not telling you anything you don\u2019t already know. I\u2019m just saying the Elite Dealer profiles I\u2019m running over the next few weeks underscore how the industry has changed since 1988.\u00a0 Plenty of dealers have figured that out and so have the OEMs even if they can\u2019t help themselves and still push their dealers to move boxes. Not saying that\u2019s wrong, just saying that\u2019s old school, like 1988. As you read these profiles you\u2019ll see how the industry has changed and how the profile of what was once a copier dealer has changed. They may look the same, but brother, they aren\u2019t just selling the same old, same old that they were selling in 1988. Take Impact Networking in Waukegan, IL, one of the Elite Dealers we\u2019re profiling this week. They, like many other dealerships have re-positioned themselves as a Total Document Solutions Provider. Don\u2019t think for a second that\u2019s a fancy name for a copier dealer or some marketing mumbo jumbo. It\u2019s what they do and what so many of our Elite Dealers are doing today. Thanks for reading.<\/p>\n","protected":false},"author":3,"featured_media":6048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[80],"tags":[149,764,328,874,343],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/6045"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=6045"}],"version-history":[{"count":2,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/6045\/revisions"}],"predecessor-version":[{"id":6050,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/6045\/revisions\/6050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/6048"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=6045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=6045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=6045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}