{"id":60242,"date":"2024-05-09T10:23:26","date_gmt":"2024-05-09T17:23:26","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=60242"},"modified":"2024-05-09T10:23:29","modified_gmt":"2024-05-09T17:23:29","slug":"btas-capture-the-magic-to-be-held-june-17-19-in-huntington-beach-california","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/news\/2024\/05\/btas-capture-the-magic-to-be-held-june-17-19-in-huntington-beach-california\/","title":{"rendered":"BTA\u2019s Capture the Magic to Be Held June 17-19 in Huntington Beach, California"},"content":{"rendered":"\n<p><em>Kansas City, MO (May 7, 2024)<\/em> \u2014 The Business Technology Association (BTA) will hold its 2024 Capture the Magic event, hosted by BTA West, June 17-19 at the Hyatt Regency Huntington Beach in Huntington Beach, California.<\/p>\n\n\n\n<p>Open to office technology dealers from across the country, the event will feature an opening night reception on June 17 at BTA member dealership Advanced Office; a keynote address by Mark King, former CEO of Taco Bell and TaylorMade, and former president of adidas North America; four main stage sessions led by industry leaders; six breakout sessions on a variety of topics, including a panel discussion; time to network with peers and exhibiting sponsors during breaks; and a special reception honoring BTA General Counsel Bob Goldberg on June 18, including a performance by The Rolling Stones tribute band, SATISFACTION.<\/p>\n\n\n\n<p>Capture the Magic will kick off at 6 p.m. on Monday, June 17, with an opening night reception at BTA member dealership Advanced Office in Irvine, California. The evening will provide dealers with a unique opportunity to tour the dealership. Transportation will be provided to and from the reception.<\/p>\n\n\n\n<p>On Tuesday, June 18, the educational portion of the event will begin with breakfast at 7:30 a.m., followed by opening comments and the keynote address, \u201cMarket Conditions Don\u2019t Determine Growth \u2026 You Do!\u201d presented by King. In this keynote address, he will cover these key ideas: vision and strategy are meaningless without a fully engaged staff; setting goals and challenging people to drive the \u201cHow\u201d; creating an environment where people have a sense of belonging; creating energy and changing minds ultimately drives sustainable results; and changing the rules of the game.<br>After the keynote, a break will be held, giving attendees the opportunity to visit with peers and the exhibiting sponsors. Following the break, attendees can choose to take advantage of additional exhibit time or attend one of three breakout sessions:<\/p>\n\n\n\n<ul><li>\u201cRevolutionizing Sales With Automation &amp; AI\u201d with Shawn Peterson of Quantum Business Solutions<\/li><li>\u201cGenAI Strategies to Reduce COGS &amp; Supercharge Workflow Efficiency\u201d with West McDonald of GoWest.ai<\/li><li>\u201cElevating Your Business Results With the Entrepreneurial Operating System (EOS),\u201d with Sally Brause of GreatAmerica Financial Services Corp.<\/li><\/ul>\n\n\n\n<p>Lunch will then be held from noon to 1 p.m. After lunch, attendees will have more time to visit with the exhibitors, followed by the first main stage session, \u201cBenchmarking for Office Technology Dealerships in the Post-COVID Era,\u201d with Todd Johnson of Strategic Business Associates. Additional exhibit time will follow. After the exhibit time, BTA General Counsel Bob Goldberg and Incoming BTA General Counsel Greg Goldberg will present the second main stage session, \u201cAn Industry in Transition,\u201d which will wrap up the educational portion of the first day.<\/p>\n\n\n\n<p>A reception honoring Bob Goldberg, who will retire on June 30, will be held starting at 7 p.m. The Bob Goldberg Appreciation Reception will allow dealers and vendors to pay tribute to Bob and thank him for his many years of loyal service to the office technology industry. The evening will also include a performance by The Rolling Stones tribute band, SATISFACTION. The group includes talented and experienced musicians who have played arena tours with Van Halen, ZZ Top, Motley Crew, Leonard Skynard and The Scorpions, to name a few. The band brings you the energy, flair and sounds of Mick Jagger, Keith Richards and The Rolling Stones like you have never experienced them before.<\/p>\n\n\n\n<p>The second day of Capture the Magic will begin at 7:30 a.m. on Wednesday, June 19, with breakfast, followed by opening comments and the third main stage session, \u201cEvaluating Hardcopy OEM Partner Programs,\u201d with Robert Palmer of IDC. A break and the last set of breakouts will follow:<\/p>\n\n\n\n<ul><li>\u201cOptimizing Your Sales Machine\u201d with Shawn Peterson of Quantum Business Solutions and Katie Landaal of ZoomInfo<\/li><li>\u201cCreating Your Own GPTs: No Coding Required\u201d with West McDonald of GoWest.ai<\/li><li>A dealer panel, \u201cStrategic Business Results: Office Technology Providers Talk EOS,\u201d moderated by Sally Brause of GreatAmerica Financial Services Corp.<\/li><\/ul>\n\n\n\n<p>The final main stage session, \u201cIntelligent Printing: How AI is Revolutionizing MPS,\u201d led by Anne Valaitis of Keypoint Intelligence, will be held after the breakouts. The event will conclude with closing comments and exhibitor prize drawings from 12:15 until 12:30 p.m.<\/p>\n\n\n\n<p>The Capture the Magic exhibiting sponsors: ACDI, AgentDealer, Avision, Brother, ConnectWise, Crexendo, Distribution Management, DLL, ECI Software Solutions, Epson, FP Mailing Solutions, GreatAmerica, Hytec, IBPI, Imaging Solutions Direct, Intermedia, iTS Group, Konica Minolta, LEAF, Miramar Copies, NA Trading and Technology, PEAC Solutions, Quench, Sharp (breaks sponsor), Source Technologies, Static Control, Toshiba, Wells Fargo, Xerox (lunch sponsor) and Zultys (keynote sponsor).<\/p>\n\n\n\n<p>BTA member dealers receive 2-for-1 registration to Capture the Magic. BTA member dealer registration is $199, which includes the Monday opening reception, Tuesday and Wednesday educational sessions; Tuesday breakfast, lunch and Bob Goldberg Appreciation Reception; and Wednesday breakfast. An additional attendee from the same member dealership is $99. Non-member dealer registration is $249 per person.<\/p>\n\n\n\n<p>Click <a href=\"http:\/\/www.bta.org\/BTACalifornia\">here<\/a> to register or learn more about Capture the Magic, including full session descriptions. <\/p>\n\n\n\n<p>###<\/p>\n\n\n\n<p><strong>About the BTA<\/strong><br>Founded in 1926, the <a href=\"http:\/\/www.bta.org\">Business Technology Association<\/a> serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members \u2014 office technology dealerships \u2014 consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association&#8217;s various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kansas City, MO (May 7, 2024) \u2014 The Business Technology Association (BTA) will hold its 2024 Capture the Magic event, hosted by BTA West, June 17-19 at the Hyatt Regency Huntington Beach in Huntington Beach, California. Open to office technology dealers from across the country, the event will feature an opening night reception on June 17 at BTA member dealership Advanced Office; a keynote address by Mark King, former CEO of Taco Bell and TaylorMade, and former president of adidas North America; four main stage sessions led by industry leaders; six breakout sessions on a variety of topics, including a panel discussion; time to network with peers and exhibiting sponsors during breaks; and a special reception honoring BTA General Counsel Bob Goldberg on June 18, including a performance by The Rolling Stones tribute band, SATISFACTION. Capture the Magic will kick off at 6 p.m. on Monday, June 17, with an opening night reception at BTA member dealership Advanced Office in Irvine, California. The evening will provide dealers with a unique opportunity to tour the dealership. Transportation will be provided to and from the reception. On Tuesday, June 18, the educational portion of the event will begin with breakfast at 7:30 a.m., followed by opening comments and the keynote address, \u201cMarket Conditions Don\u2019t Determine Growth \u2026 You Do!\u201d presented by King. In this keynote address, he will cover these key ideas: vision and strategy are meaningless without a fully engaged staff; setting goals and challenging people to drive the \u201cHow\u201d; creating an environment where people have a sense of belonging; creating energy and changing minds ultimately drives sustainable results; and changing the rules of the game.After the keynote, a break will be held, giving attendees the opportunity to visit with peers and the exhibiting sponsors. Following the break, attendees can choose to take advantage of additional exhibit time or attend one of three breakout sessions: \u201cRevolutionizing Sales With Automation &amp; AI\u201d with Shawn Peterson of Quantum Business Solutions \u201cGenAI Strategies to Reduce COGS &amp; Supercharge Workflow Efficiency\u201d with West McDonald of GoWest.ai \u201cElevating Your Business Results With the Entrepreneurial Operating System (EOS),\u201d with Sally Brause of GreatAmerica Financial Services Corp. Lunch will then be held from noon to 1 p.m. After lunch, attendees will have more time to visit with the exhibitors, followed by the first main stage session, \u201cBenchmarking for Office Technology Dealerships in the Post-COVID Era,\u201d with Todd Johnson of Strategic Business Associates. Additional exhibit time will follow. After the exhibit time, BTA General Counsel Bob Goldberg and Incoming BTA General Counsel Greg Goldberg will present the second main stage session, \u201cAn Industry in Transition,\u201d which will wrap up the educational portion of the first day. A reception honoring Bob Goldberg, who will retire on June 30, will be held starting at 7 p.m. The Bob Goldberg Appreciation Reception will allow dealers and vendors to pay tribute to Bob and thank him for his many years of loyal service to the office technology industry. The evening will also include a performance by The Rolling Stones tribute band, SATISFACTION. The group includes talented and experienced musicians who have played arena tours with Van Halen, ZZ Top, Motley Crew, Leonard Skynard and The Scorpions, to name a few. The band brings you the energy, flair and sounds of Mick Jagger, Keith Richards and The Rolling Stones like you have never experienced them before. The second day of Capture the Magic will begin at 7:30 a.m. on Wednesday, June 19, with breakfast, followed by opening comments and the third main stage session, \u201cEvaluating Hardcopy OEM Partner Programs,\u201d with Robert Palmer of IDC. A break and the last set of breakouts will follow: \u201cOptimizing Your Sales Machine\u201d with Shawn Peterson of Quantum Business Solutions and Katie Landaal of ZoomInfo \u201cCreating Your Own GPTs: No Coding Required\u201d with West McDonald of GoWest.ai A dealer panel, \u201cStrategic Business Results: Office Technology Providers Talk EOS,\u201d moderated by Sally Brause of GreatAmerica Financial Services Corp. The final main stage session, \u201cIntelligent Printing: How AI is Revolutionizing MPS,\u201d led by Anne Valaitis of Keypoint Intelligence, will be held after the breakouts. The event will conclude with closing comments and exhibitor prize drawings from 12:15 until 12:30 p.m. The Capture the Magic exhibiting sponsors: ACDI, AgentDealer, Avision, Brother, ConnectWise, Crexendo, Distribution Management, DLL, ECI Software Solutions, Epson, FP Mailing Solutions, GreatAmerica, Hytec, IBPI, Imaging Solutions Direct, Intermedia, iTS Group, Konica Minolta, LEAF, Miramar Copies, NA Trading and Technology, PEAC Solutions, Quench, Sharp (breaks sponsor), Source Technologies, Static Control, Toshiba, Wells Fargo, Xerox (lunch sponsor) and Zultys (keynote sponsor). BTA member dealers receive 2-for-1 registration to Capture the Magic. BTA member dealer registration is $199, which includes the Monday opening reception, Tuesday and Wednesday educational sessions; Tuesday breakfast, lunch and Bob Goldberg Appreciation Reception; and Wednesday breakfast. An additional attendee from the same member dealership is $99. Non-member dealer registration is $249 per person. Click here to register or learn more about Capture the Magic, including full session descriptions. ### About the BTAFounded in 1926, the Business Technology Association serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members \u2014 office technology dealerships \u2014 consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association&#8217;s various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day.<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[4449],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/60242"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=60242"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/60242\/revisions"}],"predecessor-version":[{"id":60243,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/60242\/revisions\/60243"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=60242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=60242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=60242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}