{"id":57713,"date":"2023-11-02T11:53:43","date_gmt":"2023-11-02T18:53:43","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=57713"},"modified":"2023-11-02T11:53:46","modified_gmt":"2023-11-02T18:53:46","slug":"ricoh-difference-maker-jen-healy-leverages-magic-of-collaboration-in-field-marketing","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2023\/11\/ricoh-difference-maker-jen-healy-leverages-magic-of-collaboration-in-field-marketing\/","title":{"rendered":"Ricoh Difference Maker Jen Healy Leverages Magic of Collaboration in Field Marketing"},"content":{"rendered":"\n
\"\"
Jennifer Healy, Ricoh<\/figcaption><\/figure><\/div>\n\n\n\n

Jennifer Healy has never shied away from a challenge. Having accrued nearly 30 years in the industry, with all but four of them spent immersed in the world of marketing, she forged a Teflon-like coating that prevented challenges from sticking. Thus, when the opportunity came to form dealer field marketing at Ricoh USA more than eight years ago, Healy was happy to oblige.<\/p>\n\n\n\n

After all, field marketing was in her wheelhouse. She had led a highly successful direct field marketing team for a number of years. Tangling with the dealer world wouldn\u2019t be a problem. Or would it?<\/p>\n\n\n\n

\u201cI was quickly humbled as I started to learn more about the dealer side of the business and earn their respect,\u201d said Healy, a 2023 ENX Magazine<\/em> Difference Maker. \u201cIt was more about influence marketing and more collaboration with the division. Since then, it has been the most rewarding part of my career as we have really been able to grow the marketing team that supports the dealers. My team and I get up every day and want to make a difference.\u201d<\/p>\n\n\n\n

Office technology is an inherited gene for Healy. Her father worked at Lanier Worldwide for many years, providing service, technology, sales and worldwide strategic marketing. Healy attended college with the intention of majoring in law, but after interning at Lanier for a summer\u2014working in finance and dealer reconciliation\u2014she began to view the industry as a viable alternative. Healy shifted gears, switched to psychology, and joined Lanier\u2019s sales force after graduating.<\/p>\n\n\n\n

Today, Healy is the director of marketing strategy and programs for the dealer and partner channel. During her 29 years (almost 17 spent at Ricoh), she\u2019s held positions in sales, training, ecommerce, vertical markets, leadership and marketing. Healy feels the growth opportunities are endless, but as she learned during her dealer field marketing venture, success is not always a fait accompli. Change and innovation are a constant, and a must.<\/p>\n\n\n\n

\u201cOver the past eight years, the Ricoh dealer marketing team and the Ricoh Dealer Division have worked hard to drive growth through co-branded campaigns, content, tools and programs that increase sales, market share and brand recognition, while connecting with target audiences\/buyers,\u201d Healy said. \u201cHaving a vision and strategy is key, but it is the people you work with and the execution that make it a reality and incredibly rewarding. It is the people I get to work with each day that motivate me to make a change and drive to be a better leader. I love watching my team, dealers and teammates grow and evolve and see their full potential.\u201d<\/p>\n\n\n\n

Voices Heard<\/strong><\/p>\n\n\n\n

Collaboration is the main ingredient in Healy\u2019s secret sauce. The diverse ideas and approaches that are derived from the marketing team translate into innovative solutions. The byproducts are simultaneously fulfilling and effective.<\/p>\n\n\n\n

\u201cWhen you give people a voice and take time to listen, you tap into a unique set of skills and strengths that help you execute on a strategy as a team,\u201d Healy observed. \u201cThis is when you have the biggest impact and see shared accountability. It is through that team approach that my peers and I grow the business and achieve success. Adding collaboration to my motivational type of personality has really allowed me to have an impact. To me, the road and this industry is paved with so many opportunities and we can all make a difference.\u201d<\/p>\n\n\n\n

Along her journey, Healy has encountered a number of professionals who have left a lasting impression on her personally and professionally. Her first mentor, Chris Carter, shared that the road to the mountaintop would be filled with learning moments, and that successes and failures would help make her a better leader.<\/p>\n\n\n\n

\u201cIt is what you do with your findings that leads to real change,\u201d Healy observed.<\/p>\n\n\n\n

These days, she finds Jim Coriddi\u2014vice president of the Ricoh Dealer Division\u2014to be an excellent work partner and coach. Coriddi encourages Healy to maximize her potential as a marketing leader, and can always be counted on to offer sage wisdom.<\/p>\n\n\n\n

\u201cThere is one thing that stands out and I think about every day,\u201d Healy said of one such knowledge nugget. \u201cHe said, \u2018Jen, always remember to focus on the things that will have the greatest impact, always look forward and inspire others around you to be the best…and never forget the word we<\/em> when you speak.\u2019 That wisdom has helped me succeed as a marketing leader in this industry and I am so grateful.\u201d<\/p>\n\n\n\n

Laying Foundation<\/strong><\/p>\n\n\n\n

It was a busy 2022 for Healy and Co., between laying the groundwork for last month\u2019s Dealer Partner Summit and hosting think tanks that focused on topics from the dealer community. Through workshops, surveys and meetings, the feedback Ricoh received poured the foundation for its 2023 communication strategy, including a series of like-minded dealer events.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Healy\u2019s team also churned out 10-plus dealer sales and marketing kits, content designed to help dealers guide end-users through any juncture within the buying journey. The kits have proven to be a big hit, based on the feedback and results.<\/p>\n\n\n\n

The momentum continued into 2023. Employing the mantra \u201cVision Meets Action,\u201d the feedback Ricoh received has been instrumental in crafting a plan of action.<\/p>\n\n\n\n

\u201cWe will continue to be an extension of the dealership\u2019s marketing and co-innovate,\u201d she said. \u201cThe team will continue to provide areas of growth and create new programs that assist the dealers and the division.\u201d<\/p>\n\n\n\n

Growth just isn\u2019t limited to the business ledger. \u201cThere is always room to improve\u2014that is growth,\u201d she said. \u201cWe will continue to listen and adapt to the buyer\u2019s landscape and provide the resources to our dealers to help them succeed and deepen the partnership.\u201d<\/p>\n\n\n\n

Away from the office, Healy and her husband, Randy, have been married for 13 years. They enjoy traveling, attending concerts and learning about new cultures. They also love to spend time with their grandchildren and attend their sporting events.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jennifer Healy has never shied away from a challenge. Having accrued nearly 30 years in the industry, with all but four of them spent immersed in the world of marketing, she forged a Teflon-like coating that prevented challenges from sticking. Thus, when the opportunity came to form dealer field marketing at Ricoh USA more than eight years ago, Healy was happy to oblige. After all, field marketing was in her wheelhouse. She had led a highly successful direct field marketing team for a number of years. Tangling with the dealer world wouldn\u2019t be a problem. Or would it? \u201cI was quickly humbled as I started to learn more about the dealer side of the business and earn their respect,\u201d said Healy, a 2023 ENX Magazine Difference Maker. \u201cIt was more about influence marketing and more collaboration with the division. Since then, it has been the most rewarding part of my career as we have really been able to grow the marketing team that supports the dealers. My team and I get up every day and want to make a difference.\u201d Office technology is an inherited gene for Healy. Her father worked at Lanier Worldwide for many years, providing service, technology, sales and worldwide strategic marketing. Healy attended college with the intention of majoring in law, but after interning at Lanier for a summer\u2014working in finance and dealer reconciliation\u2014she began to view the industry as a viable alternative. Healy shifted gears, switched to psychology, and joined Lanier\u2019s sales force after graduating. Today, Healy is the director of marketing strategy and programs for the dealer and partner channel. During her 29 years (almost 17 spent at Ricoh), she\u2019s held positions in sales, training, ecommerce, vertical markets, leadership and marketing. Healy feels the growth opportunities are endless, but as she learned during her dealer field marketing venture, success is not always a fait accompli. Change and innovation are a constant, and a must. \u201cOver the past eight years, the Ricoh dealer marketing team and the Ricoh Dealer Division have worked hard to drive growth through co-branded campaigns, content, tools and programs that increase sales, market share and brand recognition, while connecting with target audiences\/buyers,\u201d Healy said. \u201cHaving a vision and strategy is key, but it is the people you work with and the execution that make it a reality and incredibly rewarding. It is the people I get to work with each day that motivate me to make a change and drive to be a better leader. I love watching my team, dealers and teammates grow and evolve and see their full potential.\u201d Voices Heard Collaboration is the main ingredient in Healy\u2019s secret sauce. The diverse ideas and approaches that are derived from the marketing team translate into innovative solutions. The byproducts are simultaneously fulfilling and effective. \u201cWhen you give people a voice and take time to listen, you tap into a unique set of skills and strengths that help you execute on a strategy as a team,\u201d Healy observed. \u201cThis is when you have the biggest impact and see shared accountability. It is through that team approach that my peers and I grow the business and achieve success. Adding collaboration to my motivational type of personality has really allowed me to have an impact. To me, the road and this industry is paved with so many opportunities and we can all make a difference.\u201d Along her journey, Healy has encountered a number of professionals who have left a lasting impression on her personally and professionally. Her first mentor, Chris Carter, shared that the road to the mountaintop would be filled with learning moments, and that successes and failures would help make her a better leader. \u201cIt is what you do with your findings that leads to real change,\u201d Healy observed. These days, she finds Jim Coriddi\u2014vice president of the Ricoh Dealer Division\u2014to be an excellent work partner and coach. Coriddi encourages Healy to maximize her potential as a marketing leader, and can always be counted on to offer sage wisdom. \u201cThere is one thing that stands out and I think about every day,\u201d Healy said of one such knowledge nugget. \u201cHe said, \u2018Jen, always remember to focus on the things that will have the greatest impact, always look forward and inspire others around you to be the best…and never forget the word we when you speak.\u2019 That wisdom has helped me succeed as a marketing leader in this industry and I am so grateful.\u201d Laying Foundation It was a busy 2022 for Healy and Co., between laying the groundwork for last month\u2019s Dealer Partner Summit and hosting think tanks that focused on topics from the dealer community. Through workshops, surveys and meetings, the feedback Ricoh received poured the foundation for its 2023 communication strategy, including a series of like-minded dealer events. Healy\u2019s team also churned out 10-plus dealer sales and marketing kits, content designed to help dealers guide end-users through any juncture within the buying journey. The kits have proven to be a big hit, based on the feedback and results. The momentum continued into 2023. Employing the mantra \u201cVision Meets Action,\u201d the feedback Ricoh received has been instrumental in crafting a plan of action. \u201cWe will continue to be an extension of the dealership\u2019s marketing and co-innovate,\u201d she said. \u201cThe team will continue to provide areas of growth and create new programs that assist the dealers and the division.\u201d Growth just isn\u2019t limited to the business ledger. \u201cThere is always room to improve\u2014that is growth,\u201d she said. \u201cWe will continue to listen and adapt to the buyer\u2019s landscape and provide the resources to our dealers to help them succeed and deepen the partnership.\u201d Away from the office, Healy and her husband, Randy, have been married for 13 years. They enjoy traveling, attending concerts and learning about new cultures. They also love to spend time with their grandchildren and attend their sporting events.<\/p>\n","protected":false},"author":166,"featured_media":56328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3626,80,1650,82,84,1638],"tags":[4392],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/57713"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/166"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=57713"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/57713\/revisions"}],"predecessor-version":[{"id":57715,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/57713\/revisions\/57715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/56328"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=57713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=57713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=57713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}