{"id":57406,"date":"2023-10-19T17:19:28","date_gmt":"2023-10-20T00:19:28","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=57406"},"modified":"2023-10-19T17:19:31","modified_gmt":"2023-10-20T00:19:31","slug":"keypoint-intelligence-2023-business-leader-survey-uncovers-shifts-in-direct-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/news\/2023\/10\/keypoint-intelligence-2023-business-leader-survey-uncovers-shifts-in-direct-marketing-strategy\/","title":{"rendered":"Keypoint Intelligence 2023 Business Leader Survey Uncovers Shifts in Direct Marketing Strategy"},"content":{"rendered":"\n

Fairfield, NJ (Oct. 19, 2023)<\/em> \u2014 Keypoint Intelligence recently conducted its 2023 direct marketing communications survey to better understand how businesses\u2019 direct marketing practices are changing over time as they strive to meet their customers\u2019 needs. Survey results were analyzed with a focus on the transition to paperless communications, the ongoing focus on customer experience, and how business marketing practices are changing over time. Additional topics the analysis covers include data privacy\/regulations, the role of outsourcing, and artificial intelligence (AI).<\/p>\n\n\n\n

This survey encompassed all direct marketing activities, including physical (e.g., printed transactional and direct mail) as well as digital (e.g., email, text and social media) channels. Over 300 business leaders qualified for participation in this research, and all respondents worked in marketing or customer experience roles.<\/p>\n\n\n\n

Greg Cholmondeley, director of production workflow at Keypoint Intelligence, noted that despite marketing communications continuing to shift from printed to digital, a strong majority of respondents have noticed there is a resurgence of popularity in printed direct mail. Issues relating to data privacy are significant factors towards this resurgence.<\/p>\n\n\n\n

\u201cNearly 60% of campaigns use digital and printed components for the same messaging,\u201d Cholmondeley said. \u201cBusinesses should consider taking an integrated, omni-channel approach to their marketing campaigns.\u201d<\/p>\n\n\n\n

Along with an omni-channel strategy, it was concluded that personalized messaging is also essential to a business\u2019 marketing plan. Consistent with recent research from Keypoint Intelligence\u2019s Customer Communications Experience advisory service, audiences want messaging that directly addresses their needs and challenges, and communication is personalized for the individual significantly across different channels.<\/p>\n\n\n\n

The Direct Communication Research report can be purchased separately or as part of a subscription to other research provided by Keypoint Intelligence\u2019s Customer Communications Experience advisory service.<\/p>\n\n\n\n

For more information about the report, please click here<\/a>.<\/p>\n\n\n\n

###<\/p>\n\n\n\n

About Keypoint Intelligence<\/strong>
For 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence<\/a> for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry\u2019s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fairfield, NJ (Oct. 19, 2023) \u2014 Keypoint Intelligence recently conducted its 2023 direct marketing communications survey to better understand how businesses\u2019 direct marketing practices are changing over time as they strive to meet their customers\u2019 needs. Survey results were analyzed with a focus on the transition to paperless communications, the ongoing focus on customer experience, and how business marketing practices are changing over time. Additional topics the analysis covers include data privacy\/regulations, the role of outsourcing, and artificial intelligence (AI). This survey encompassed all direct marketing activities, including physical (e.g., printed transactional and direct mail) as well as digital (e.g., email, text and social media) channels. Over 300 business leaders qualified for participation in this research, and all respondents worked in marketing or customer experience roles. Greg Cholmondeley, director of production workflow at Keypoint Intelligence, noted that despite marketing communications continuing to shift from printed to digital, a strong majority of respondents have noticed there is a resurgence of popularity in printed direct mail. Issues relating to data privacy are significant factors towards this resurgence. \u201cNearly 60% of campaigns use digital and printed components for the same messaging,\u201d Cholmondeley said. \u201cBusinesses should consider taking an integrated, omni-channel approach to their marketing campaigns.\u201d Along with an omni-channel strategy, it was concluded that personalized messaging is also essential to a business\u2019 marketing plan. Consistent with recent research from Keypoint Intelligence\u2019s Customer Communications Experience advisory service, audiences want messaging that directly addresses their needs and challenges, and communication is personalized for the individual significantly across different channels. The Direct Communication Research report can be purchased separately or as part of a subscription to other research provided by Keypoint Intelligence\u2019s Customer Communications Experience advisory service. For more information about the report, please click here. ### About Keypoint IntelligenceFor 60 years, clients in the digital imaging industry have relied on Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry\u2019s most trusted resource for unbiased information, analysis, and awards due to decades of analyst experience.<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[2903],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/57406"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=57406"}],"version-history":[{"count":2,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/57406\/revisions"}],"predecessor-version":[{"id":57408,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/57406\/revisions\/57408"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=57406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=57406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=57406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}