{"id":5597,"date":"2013-08-07T08:49:00","date_gmt":"2013-08-07T12:49:00","guid":{"rendered":"http:\/\/www.theweekinimaging.com\/?p=5597"},"modified":"2013-08-07T08:49:00","modified_gmt":"2013-08-07T12:49:00","slug":"between-the-lines-who-needs-copier-dealers","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2013\/08\/between-the-lines-who-needs-copier-dealers\/","title":{"rendered":"Between the Lines: Who Needs Copier Dealers?"},"content":{"rendered":"

\"No_Future_by_emimerx\"<\/a>I saw this article online, \u201cDo We Really Need Car Dealerships Anymore<\/a>?\u201d\u00a0from Popular Mechanics and it got me wondering whether or not anyone could ask that same question of copier dealers.<\/p>\n

The gist of the Popular Mechanics story is that Tesla Motors, makers of Model S cars, with MSRP\u2019s from $69K-$95K, is battling the National Automobile Dealers Association (NADA), the trade group that represents car retailers, over Tesla’s right to sell its Model S cars via its Websites and manufacturer-owned stores. That\u2019s something that car manufacturers can\u2019t currently do.<\/p>\n

While this is a battle that\u2019s only just begun, here in the copier business, that sort of battle is old news. Based on my conversations with dealers across the country, manufacturer direct branches continue to win their share of battles by playing the \u201chow low can you go\u201d game. However, as we know, winning those battles isn\u2019t the same as winning the war, especially when you see manufacturers like Ricoh turning over territories to independents that can do a much better job of servicing those accounts.<\/p>\n

But back to the question, who needs copier dealers? If you work from the premise that anyone can sell the hardware, especially when you low ball it, but not everyone can service and support it, and then provide all the other emerging solutions and services that make for the value add these days, the question isn\u2019t who needs copier dealers (no matter what they\u2019re calling themselves in a more solutions and services oriented world), it\u2019s more like, who doesn\u2019t need copier dealers?<\/p>\n

Thanks for reading.<\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

I saw this article online, \u201cDo We Really Need Car Dealerships Anymore?\u201d\u00a0from Popular Mechanics and it got me wondering whether or not anyone could ask that same question of copier dealers. The gist of the Popular Mechanics story is that Tesla Motors, makers of Model S cars, with MSRP\u2019s from $69K-$95K, is battling the National Automobile Dealers Association (NADA), the trade group that represents car retailers, over Tesla’s right to sell its Model S cars via its Websites and manufacturer-owned stores. That\u2019s something that car manufacturers can\u2019t currently do. While this is a battle that\u2019s only just begun, here in the copier business, that sort of battle is old news. Based on my conversations with dealers across the country, manufacturer direct branches continue to win their share of battles by playing the \u201chow low can you go\u201d game. However, as we know, winning those battles isn\u2019t the same as winning the war, especially when you see manufacturers like Ricoh turning over territories to independents that can do a much better job of servicing those accounts. But back to the question, who needs copier dealers? If you work from the premise that anyone can sell the hardware, especially when you low ball it, but not everyone can service and support it, and then provide all the other emerging solutions and services that make for the value add these days, the question isn\u2019t who needs copier dealers (no matter what they\u2019re calling themselves in a more solutions and services oriented world), it\u2019s more like, who doesn\u2019t need copier dealers? Thanks for reading. \u00a0<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[80],"tags":[149,328],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/5597"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=5597"}],"version-history":[{"count":4,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/5597\/revisions"}],"predecessor-version":[{"id":5621,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/5597\/revisions\/5621"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=5597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=5597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=5597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}