{"id":5556,"date":"2013-07-30T10:01:27","date_gmt":"2013-07-30T14:01:27","guid":{"rendered":"http:\/\/www.theweekinimaging.com\/?p=5556"},"modified":"2013-07-30T10:01:27","modified_gmt":"2013-07-30T14:01:27","slug":"uniting-acronyms-with-new-media","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/feature-articles\/2013\/07\/uniting-acronyms-with-new-media\/","title":{"rendered":"Uniting Acronyms with New Media"},"content":{"rendered":"

\"acronymns\"<\/a>Acronyms play a big role in our industry: NEMA, ISO, and ANSI are just a few examples. So we at ESP\/SurgeX thought we\u2019d attempt to make an acronym for a blog post about acronyms. Hopefully you\u2019ll find it useful.<\/p>\n

A<\/strong>n acronym is a \u201cword formed from the initial letters in a phrase or series of words\u201d and was<\/p>\n

C<\/strong>oined in 1943<\/a>. You\u2019ve likely seen companies use them in publications and presentations.<\/p>\n

R<\/strong>eading them in various professional materials has been common for decades. But are they useful to<\/p>\n

O<\/strong>ur marketing strategies today? Though some may say they are overused, and perhaps antiquated,<\/p>\n

N<\/strong>ot many would say they\u2019ve never been useful in communicating messages to consumers.<\/p>\n

Y<\/strong>es, thinking \u201coutside of the box\u201d may mean sometimes excluding acronyms from our professional<\/p>\n

M<\/strong>aterials, but should we abandon their use entirely? Perhaps acronyms can help modern marketing<\/p>\n

S<\/strong>trategies more than we realize.<\/p>\n

 <\/p>\n

A<\/strong>t ESP\/SurgeX, like many companies, we attempt to make marketing strategies that market in ways<\/p>\n

R<\/strong>elevant to our consumers and their needs. And like most companies, choosing how to<\/p>\n

E<\/strong>mploy our strategies can be difficult to decide.<\/p>\n

 <\/p>\n

U<\/strong>tilizing various tools of communication has helped businesses develop strong marketing<\/p>\n

S<\/strong>trategies that are worth paying attention to and remembering. And often, in order to<\/p>\n

E<\/strong>ngage consumers, a familiar tool such as acronyms can be helpful. After all, acronyms can be<\/p>\n

F<\/strong>ully capable of getting messages across to audiences in memorable ways. Therefore, the<\/p>\n

U<\/strong>se of acronyms ought not to be abandoned. That said, whatever tools you use, it\u2019s important to<\/p>\n

L<\/strong>ook at your strategy as a whole, and decide for yourself whether to use this tool for your strategy.<\/p>\n

 <\/p>\n

ESP<\/a>\/SurgeX<\/a>\u00a0Asks: Do acronyms play a role in your overall marketing strategy?<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Acronyms play a big role in our industry: NEMA, ISO, and ANSI are just a few examples. So we at ESP\/SurgeX thought we\u2019d attempt to make an acronym for a blog post about acronyms. Hopefully you\u2019ll find it useful. An acronym is a \u201cword formed from the initial letters in a phrase or series of words\u201d and was Coined in 1943. You\u2019ve likely seen companies use them in publications and presentations. Reading them in various professional materials has been common for decades. But are they useful to Our marketing strategies today? Though some may say they are overused, and perhaps antiquated, Not many would say they\u2019ve never been useful in communicating messages to consumers. Yes, thinking \u201coutside of the box\u201d may mean sometimes excluding acronyms from our professional Materials, but should we abandon their use entirely? Perhaps acronyms can help modern marketing Strategies more than we realize.   At ESP\/SurgeX, like many companies, we attempt to make marketing strategies that market in ways Relevant to our consumers and their needs. And like most companies, choosing how to Employ our strategies can be difficult to decide.   Utilizing various tools of communication has helped businesses develop strong marketing Strategies that are worth paying attention to and remembering. And often, in order to Engage consumers, a familiar tool such as acronyms can be helpful. After all, acronyms can be Fully capable of getting messages across to audiences in memorable ways. Therefore, the Use of acronyms ought not to be abandoned. That said, whatever tools you use, it\u2019s important to Look at your strategy as a whole, and decide for yourself whether to use this tool for your strategy.   ESP\/SurgeX\u00a0Asks: Do acronyms play a role in your overall marketing strategy?  <\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[82],"tags":[562,612],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/5556"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=5556"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/5556\/revisions"}],"predecessor-version":[{"id":5558,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/5556\/revisions\/5558"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=5556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=5556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=5556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}