{"id":55199,"date":"2023-05-18T10:10:26","date_gmt":"2023-05-18T17:10:26","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=55199"},"modified":"2023-05-18T10:10:28","modified_gmt":"2023-05-18T17:10:28","slug":"xerox-accelerating-workplace-productivity-supporting-clients-digital-transformation-journeys","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/news\/2023\/05\/xerox-accelerating-workplace-productivity-supporting-clients-digital-transformation-journeys\/","title":{"rendered":"Xerox Accelerating Workplace Productivity, Supporting Clients\u2019 Digital Transformation Journeys"},"content":{"rendered":"\n

Norwalk, CT (May 15, 2023)<\/em> \u2014 Xerox Holdings Corporation (NASDAQ: XRX) today launched a new advertising campaign, \u201cWe make work, work.\u201d The company\u2019s most significant brand and demand generation initiative in recent history, the new campaign demonstrates Xerox\u2019s deep understanding of its clients\u2019 pain points and the workflow solutions they require to succeed in today\u2019s dynamic hybrid workplace.<\/p>\n\n\n\n

\u201cToday\u2019s workers \u2014 from the enterprise to the mid-market, and across verticals \u2014 are under new stress from the demands of the modern workplace. Whether that\u2019s driven by an uncertain economy, an explosion of unstructured data, or the expectation of doing more with less, employees need solutions that can help them overcome these challenges,\u201d said Steve Bandrowczak, CEO at Xerox. \u201cCompanies must take advantage of technology and automation to improve the productivity and engagement of their employees. Delivering these solutions and enabling the digital transformation journeys of our clients is Xerox\u2019s top priority on the road ahead.\u201d<\/p>\n\n\n\n

The \u2018We make work, work\u2019 campaign emphasizes Xerox\u2019s commitment to supporting clients in the hybrid environment undergoing digital transformations, while simultaneously building on the historical strength of the company\u2019s workplace solutions. Starting today, the campaign will launch across the US with video on digital and streaming services, as well as podcasts, print and digital ads in the New York Times, supplemented by regional out-of-home across the New York City metropolitan area, including in LaGuardia, JFK and the Nasdaq Tower.<\/p>\n\n\n\n

\u201cXerox remains a household name as the leading provider of print technology, yet some aren\u2019t aware of our full breadth of workplace technology offerings, most notably the next generation of business decision-makers,\u201d said Deena LaMarque Piquion, chief marketing officer at Xerox. \u201cThrough this campaign, we\u2019ll work to redefine the Xerox brand and showcase the entire suite of our modern-day workplace solutions: IT and digital services, security, software, advanced automation, AI and AR solutions, and of course, print.\u201d<\/p>\n\n\n\n

In addition to its existing suite of print, digital and IT services solutions, in the years ahead, Xerox will roll out new offerings tailored towards client centricity, industry relevance and \u2018making work, work\u2019. Learn more about Xerox\u2019s workplace technology offerings here<\/a>.<\/p>\n\n\n\n

###<\/p>\n\n\n\n

About Xerox Holdings Corporation<\/strong>
For more than 100 years, Xerox<\/a> has continually redefined the workplace experience. Harnessing our leadership position in office and production print technology, we\u2019ve expanded into software and services to sustainably power the hybrid workplace of today and tomorrow. Today, Xerox is continuing its legacy of innovation to deliver client-centric and digitally-driven technology solutions and meet the needs of today\u2019s global, distributed workforce. From the office to industrial environments, our differentiated business and technology offerings and financial services are essential workplace technology solutions that drive success for our clients. At Xerox, we make work, work.<\/p>\n","protected":false},"excerpt":{"rendered":"

Norwalk, CT (May 15, 2023) \u2014 Xerox Holdings Corporation (NASDAQ: XRX) today launched a new advertising campaign, \u201cWe make work, work.\u201d The company\u2019s most significant brand and demand generation initiative in recent history, the new campaign demonstrates Xerox\u2019s deep understanding of its clients\u2019 pain points and the workflow solutions they require to succeed in today\u2019s dynamic hybrid workplace. \u201cToday\u2019s workers \u2014 from the enterprise to the mid-market, and across verticals \u2014 are under new stress from the demands of the modern workplace. Whether that\u2019s driven by an uncertain economy, an explosion of unstructured data, or the expectation of doing more with less, employees need solutions that can help them overcome these challenges,\u201d said Steve Bandrowczak, CEO at Xerox. \u201cCompanies must take advantage of technology and automation to improve the productivity and engagement of their employees. Delivering these solutions and enabling the digital transformation journeys of our clients is Xerox\u2019s top priority on the road ahead.\u201d The \u2018We make work, work\u2019 campaign emphasizes Xerox\u2019s commitment to supporting clients in the hybrid environment undergoing digital transformations, while simultaneously building on the historical strength of the company\u2019s workplace solutions. Starting today, the campaign will launch across the US with video on digital and streaming services, as well as podcasts, print and digital ads in the New York Times, supplemented by regional out-of-home across the New York City metropolitan area, including in LaGuardia, JFK and the Nasdaq Tower. \u201cXerox remains a household name as the leading provider of print technology, yet some aren\u2019t aware of our full breadth of workplace technology offerings, most notably the next generation of business decision-makers,\u201d said Deena LaMarque Piquion, chief marketing officer at Xerox. \u201cThrough this campaign, we\u2019ll work to redefine the Xerox brand and showcase the entire suite of our modern-day workplace solutions: IT and digital services, security, software, advanced automation, AI and AR solutions, and of course, print.\u201d In addition to its existing suite of print, digital and IT services solutions, in the years ahead, Xerox will roll out new offerings tailored towards client centricity, industry relevance and \u2018making work, work\u2019. Learn more about Xerox\u2019s workplace technology offerings here. ### About Xerox Holdings CorporationFor more than 100 years, Xerox has continually redefined the workplace experience. Harnessing our leadership position in office and production print technology, we\u2019ve expanded into software and services to sustainably power the hybrid workplace of today and tomorrow. Today, Xerox is continuing its legacy of innovation to deliver client-centric and digitally-driven technology solutions and meet the needs of today\u2019s global, distributed workforce. From the office to industrial environments, our differentiated business and technology offerings and financial services are essential workplace technology solutions that drive success for our clients. At Xerox, we make work, work.<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[362],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/55199"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=55199"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/55199\/revisions"}],"predecessor-version":[{"id":55200,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/55199\/revisions\/55200"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=55199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=55199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=55199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}