{"id":54792,"date":"2023-04-27T09:01:27","date_gmt":"2023-04-27T16:01:27","guid":{"rendered":"http:\/\/www.enxmag.com\/twii\/?p=54792"},"modified":"2023-04-27T09:01:30","modified_gmt":"2023-04-27T16:01:30","slug":"isa-international-sign-expo-2023-proves-sign-graphics-and-visual-communications-industry-is-back-in-a-big-way","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/news\/2023\/04\/isa-international-sign-expo-2023-proves-sign-graphics-and-visual-communications-industry-is-back-in-a-big-way\/","title":{"rendered":"ISA International Sign Expo 2023 Proves Sign, Graphics and Visual Communications Industry is Back in a Big Way"},"content":{"rendered":"\n<p><em>Alexandria, VA (April 24, 2023)<\/em> \u2013 ISA International Sign Expo 2023 closed in Las Vegas with attendance exceeding expectations and surpassing 17,600. This was about 87 percent of 2019\u2019s totals, which was billed as a record year.<\/p>\n\n\n\n<p>In addition to the attendance, exhibitors reported strong sales with many expressing that the quality of the attendees on the show floor was exceptional.<\/p>\n\n\n\n<p>At the event, manufacturers who had not exhibited in 2023 were asking about securing booths for 2024. That continued into the post-show week as well with many new exhibitors asking about floor space for 2024, which is already approaching 75 percent sold out. The enthusiasm was high as well, with a number of special events sold out well before the event occurred, including ISA Rocks: The Industry Party sponsored by Roland DGA, education sessions and bootcamps, and Sign Research Foundation\u2019s experiential tours.<\/p>\n\n\n\n<p>Attendees were able to experience the gamut of the sign, graphics and visual communications industry, including a first look at the revolutionary direct-to-film printers, the latest in LED technology, vehicle wraps, workflow automation and architectural sign components. Exhibitor-led education sessions on the trade show floor\u2014in the Learning Lounge\u2014were popular, with many standing-room only.<\/p>\n\n\n\n<p>\u201cWe could feel the energy building as we headed into Las Vegas,\u201d said Lori Anderson, ISA president and CEO. \u201cAs the doors opened to the trade show floor, crowds of attendees were lined up at both entrances, ready to get a look at the latest products and innovations that would transform their businesses.\u201d<\/p>\n\n\n\n<p>Based on exhibitor feedback, it\u2019s clear that attendees were in a mood to explore\u2014and buy. Some exhibitors said:<\/p>\n\n\n\n<ul><li>Our first time exhibiting (and to the USA!) &#8211; we wish we had brought more people to handle the crowd!<\/li><li>We sold literally everything in our booth!<\/li><li>The sales records we set in Atlanta last year will be surpassed by at least 50%.<\/li><li>The show was great, lots of foot traffic and, in my opinion, better than competitor shows.<\/li><li>The floor stayed consistently busy &#8211; right through the end of the last day!<\/li><\/ul>\n\n\n\n<p>In addition to the education and trade show, the event featured several special experiences. The Fabrication Zone and The Wrap Experience with The Wrap Institute paid homage to the craftsmanship in the industry. The Link: Install, sponsored by Elliott Equipment, Signum and Daktronics, paired local installers with national sign companies in a sold-out two-day event. Women Leading the Industry, sponsored by Pattison Sign Group, brought hundreds of women and allies together to learn and network.<\/p>\n\n\n\n<p>\u201cISA International Sign Expo is about so much more than the trade show floor,\u201d Anderson said. \u201cIt\u2019s about making that right connection or hearing that great piece of information. And yes, it\u2019s about having a little fun, connecting with coworkers and competitors alike.\u201d<\/p>\n\n\n\n<p>ISA International Sign Expo 2024 is set for April in Orlando, Florida. Registration opens in the fall, join the <a href=\"http:\/\/www.signexpo.org\">mailing list<\/a> today for the latest news and updates on the show. <\/p>\n\n\n\n<p>###<\/p>\n\n\n\n<p><strong>About International Sign Association<\/strong><br>The <a href=\"http:\/\/signs.org\">International Sign Association<\/a> (ISA) strives to be the leader in shaping and developing the sign, graphics, and visual communications community worldwide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alexandria, VA (April 24, 2023) \u2013 ISA International Sign Expo 2023 closed in Las Vegas with attendance exceeding expectations and surpassing 17,600. This was about 87 percent of 2019\u2019s totals, which was billed as a record year. In addition to the attendance, exhibitors reported strong sales with many expressing that the quality of the attendees on the show floor was exceptional. At the event, manufacturers who had not exhibited in 2023 were asking about securing booths for 2024. That continued into the post-show week as well with many new exhibitors asking about floor space for 2024, which is already approaching 75 percent sold out. The enthusiasm was high as well, with a number of special events sold out well before the event occurred, including ISA Rocks: The Industry Party sponsored by Roland DGA, education sessions and bootcamps, and Sign Research Foundation\u2019s experiential tours. Attendees were able to experience the gamut of the sign, graphics and visual communications industry, including a first look at the revolutionary direct-to-film printers, the latest in LED technology, vehicle wraps, workflow automation and architectural sign components. Exhibitor-led education sessions on the trade show floor\u2014in the Learning Lounge\u2014were popular, with many standing-room only. \u201cWe could feel the energy building as we headed into Las Vegas,\u201d said Lori Anderson, ISA president and CEO. \u201cAs the doors opened to the trade show floor, crowds of attendees were lined up at both entrances, ready to get a look at the latest products and innovations that would transform their businesses.\u201d Based on exhibitor feedback, it\u2019s clear that attendees were in a mood to explore\u2014and buy. Some exhibitors said: Our first time exhibiting (and to the USA!) &#8211; we wish we had brought more people to handle the crowd! We sold literally everything in our booth! The sales records we set in Atlanta last year will be surpassed by at least 50%. The show was great, lots of foot traffic and, in my opinion, better than competitor shows. The floor stayed consistently busy &#8211; right through the end of the last day! In addition to the education and trade show, the event featured several special experiences. The Fabrication Zone and The Wrap Experience with The Wrap Institute paid homage to the craftsmanship in the industry. The Link: Install, sponsored by Elliott Equipment, Signum and Daktronics, paired local installers with national sign companies in a sold-out two-day event. Women Leading the Industry, sponsored by Pattison Sign Group, brought hundreds of women and allies together to learn and network. \u201cISA International Sign Expo is about so much more than the trade show floor,\u201d Anderson said. \u201cIt\u2019s about making that right connection or hearing that great piece of information. And yes, it\u2019s about having a little fun, connecting with coworkers and competitors alike.\u201d ISA International Sign Expo 2024 is set for April in Orlando, Florida. Registration opens in the fall, join the mailing list today for the latest news and updates on the show. ### About International Sign AssociationThe International Sign Association (ISA) strives to be the leader in shaping and developing the sign, graphics, and visual communications community worldwide.<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[86],"tags":[3911],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/54792"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=54792"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/54792\/revisions"}],"predecessor-version":[{"id":54793,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/54792\/revisions\/54793"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=54792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=54792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=54792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}