{"id":4453,"date":"2013-03-12T12:39:04","date_gmt":"2013-03-12T16:39:04","guid":{"rendered":"http:\/\/www.theweekinimaging.com\/?p=3648"},"modified":"2013-04-12T00:12:00","modified_gmt":"2013-04-12T04:12:00","slug":"the-birth-of-state-of-the-art-copier-technology","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/sales-and-service\/2013\/03\/the-birth-of-state-of-the-art-copier-technology\/","title":{"rendered":"The Birth of State-of-the-Art Copier Technology"},"content":{"rendered":"
\"Art<\/a>

Art Post<\/p><\/div>\n

There was a recent post on the Print4Pay Hotel forums<\/a> that was asking members\u00a0if they\u00a0inject humor in their copier\/MFP demonstrations and if so what were some of those classic wits of humor that we use.\u00a0Of course I added by two cents, but I also added a paragraph about some of the old technology that was used in copiers before they went digital in the mid \u201890s.<\/p>\n

With one of our Mita\u2019s (I sold the Adler Royal version), there was a feature that allowed users to white out or black out areas of the copy.\u00a0The\u00a0prospect\/user would use\u00a0a plastic\u00a0pen to white or black out a section of the document. I would set the user up, give them the pen and state that they need to be very careful with the pen because “inside the pen was the\u00a0technology that enabled the document to white out or black out” and that if the pen was lost it would cost $300 or so for a replacement. The user then selected the points on the editing board, pressed the copy key and the copy would be edited with either the white out or black out section of the copy. Prospects and users awed when we showed this feature!<\/p>\n

This was funny to me because some users actually thought the technology was in the pen and I had a few frantic users calling me that they had lost their pens and needed another. LOL.<\/p>\n

Another Mita copier had the ability to copy in two colors at the same time. It was always black and another color (green, blue or red). This system also worked with an editing (plastic) pen and, if I remember correctly, the edit board was located on the top cover of the copier.\u00a0 For all you that didn’t sell copiers in the \u201880s or \u201890s most copiers did not have an automatic document feeder. In fact most copiers in the \u201880s still had a top that moved back and forth for every copy.\u00a0During the demos it was always about trying to find that special feature that the customer would need to save time or help make copying documents less burdensome.<\/p>\n

I can distinctly remember one company back in the \u201880s that\u00a0manufactured\u00a0a foil overlay for plain-paper copiers. It was a novel idea that allowed users to make a copy of a document and then you could either slide the copy underneath the foil sheet (which was sealed on one side) or then run both the foil and the copy through the bypass of the copier in one pass.\u00a0Presto chango! All of the black\u00a0image on the page was changed to the color of the foil.\u00a0The foil would only stick to the black toner\u00a0once the media passed through the fusing section.\u00a0These foils came in many different colors and the most dramatic was the gold foil.<\/p>\n

We used to tell potential customers that you could turn your copies into gold!\u00a0You could even get fancy and with the use of\u00a0removable tape and scissors cut strips of foil to get different colors on the copy.\u00a0This was probably the inexpensive and easy way to get a color copy. The foil media was primarily used for certificates and proposals.\u00a0It was awesome walking in with a proposal that had the look of gold print. Check it out you can still get\u00a0<\/span><\/strong>this stuff<\/strong><\/a>. I just may buy a pack just to mess with some of the younger reps in the office.<\/p>\n

Many of the features on today’s copier were introduced many years ago as state of the art technology and it’s unfortunate that most reps don’t use this term to describe their systems anymore.\u00a0 One such feature was zoom reduction and enlargement. Minolta introduced the Minolta Beta 450Z in the early \u201880s. This system had a stationary platen (nonmoving glass top) and the ability to reduce or enlarge documents in one tenth of 1% from 50%-200%. I sold the Minolta 450Z and the 450Z, which gave me my first introduction into the print4pay market, including print shops, copy centers, desktop publishing, and newspaper publishing companies.\u00a0 Before the Minolta 450Z came out, most if not all users had to take a picture of any art work and then put that picture on white board in order to resize the image.\u00a0The first zoom lens\u00a0from Minolta changed the industry forever.<\/p>\n

I enjoy reminiscing about past copier history. Maybe next week I\u2019ll write about some of the weekend sales events we had that ran for 72 hours. To view some of the old copier commercials visit old copier commercials<\/strong><\/a>.<\/p>\n

Good selling!<\/p>\n","protected":false},"excerpt":{"rendered":"

There was a recent post on the Print4Pay Hotel forums that was asking members\u00a0if they\u00a0inject humor in their copier\/MFP demonstrations and if so what were some of those classic wits of humor that we use.\u00a0Of course I added by two cents, but I also added a paragraph about some of the old technology that was used in copiers before they went digital in the mid \u201890s. With one of our Mita\u2019s (I sold the Adler Royal version), there was a feature that allowed users to white out or black out areas of the copy.\u00a0The\u00a0prospect\/user would use\u00a0a plastic\u00a0pen to white or black out a section of the document. I would set the user up, give them the pen and state that they need to be very careful with the pen because “inside the pen was the\u00a0technology that enabled the document to white out or black out” and that if the pen was lost it would cost $300 or so for a replacement. The user then selected the points on the editing board, pressed the copy key and the copy would be edited with either the white out or black out section of the copy. Prospects and users awed when we showed this feature! This was funny to me because some users actually thought the technology was in the pen and I had a few frantic users calling me that they had lost their pens and needed another. LOL. Another Mita copier had the ability to copy in two colors at the same time. It was always black and another color (green, blue or red). This system also worked with an editing (plastic) pen and, if I remember correctly, the edit board was located on the top cover of the copier.\u00a0 For all you that didn’t sell copiers in the \u201880s or \u201890s most copiers did not have an automatic document feeder. In fact most copiers in the \u201880s still had a top that moved back and forth for every copy.\u00a0During the demos it was always about trying to find that special feature that the customer would need to save time or help make copying documents less burdensome. I can distinctly remember one company back in the \u201880s that\u00a0manufactured\u00a0a foil overlay for plain-paper copiers. It was a novel idea that allowed users to make a copy of a document and then you could either slide the copy underneath the foil sheet (which was sealed on one side) or then run both the foil and the copy through the bypass of the copier in one pass.\u00a0Presto chango! All of the black\u00a0image on the page was changed to the color of the foil.\u00a0The foil would only stick to the black toner\u00a0once the media passed through the fusing section.\u00a0These foils came in many different colors and the most dramatic was the gold foil. We used to tell potential customers that you could turn your copies into gold!\u00a0You could even get fancy and with the use of\u00a0removable tape and scissors cut strips of foil to get different colors on the copy.\u00a0This was probably the inexpensive and easy way to get a color copy. The foil media was primarily used for certificates and proposals.\u00a0It was awesome walking in with a proposal that had the look of gold print. Check it out you can still get\u00a0this stuff. I just may buy a pack just to mess with some of the younger reps in the office. Many of the features on today’s copier were introduced many years ago as state of the art technology and it’s unfortunate that most reps don’t use this term to describe their systems anymore.\u00a0 One such feature was zoom reduction and enlargement. Minolta introduced the Minolta Beta 450Z in the early \u201880s. This system had a stationary platen (nonmoving glass top) and the ability to reduce or enlarge documents in one tenth of 1% from 50%-200%. I sold the Minolta 450Z and the 450Z, which gave me my first introduction into the print4pay market, including print shops, copy centers, desktop publishing, and newspaper publishing companies.\u00a0 Before the Minolta 450Z came out, most if not all users had to take a picture of any art work and then put that picture on white board in order to resize the image.\u00a0The first zoom lens\u00a0from Minolta changed the industry forever. I enjoy reminiscing about past copier history. Maybe next week I\u2019ll write about some of the weekend sales events we had that ran for 72 hours. To view some of the old copier commercials visit old copier commercials. Good selling!<\/p>\n","protected":false},"author":10,"featured_media":3775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[87],"tags":[106,155,436,284],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/4453"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=4453"}],"version-history":[{"count":3,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/4453\/revisions"}],"predecessor-version":[{"id":4611,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/4453\/revisions\/4611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/3775"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=4453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=4453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=4453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}