{"id":41187,"date":"2020-08-06T10:44:32","date_gmt":"2020-08-06T17:44:32","guid":{"rendered":"https:\/\/www.enxmag.com\/twii\/?p=41187"},"modified":"2020-08-06T12:06:46","modified_gmt":"2020-08-06T19:06:46","slug":"opportunities-for-diversification-it-beyond","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2020\/08\/opportunities-for-diversification-it-beyond\/","title":{"rendered":"Opportunities for Diversification: IT & Beyond"},"content":{"rendered":"\n

This piece originally appeared on the GreatAmerica Office Equipment Blog forum. Click <\/em>here<\/em><\/a> to read other topics of interest to our industry.<\/em><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

There\u2019s nothing quite like a pandemic to force you to look at your business and fine-tune your go-to-market approach, including your product mix. From my view, there is a lot of opportunity for the office technology dealer.<\/p>\n\n\n\n

I\u2019ve been a part of both the information technology (IT) and Business Technology Association (BTA) channels for over 16 years of my life and in a number of different roles in both arenas while at GreatAmerica Financial Services.<\/p>\n\n\n\n

During this time, I\u2019ve had the opportunity to meet with MSPs, telecom resellers, pro A\/V and security resellers, VARs, integrators, dealers, distributors and manufacturers. It\u2019s because of these opportunities that I hope to be able to provide a little bit of guidance to those reading this blog, to potentially point out blind spots in your own offering while gathering insight as to what some of your competitors might be doing. Whether you view diversification as an offensive or defensive strategy it doesn\u2019t matter. What matters is that you take the time to learn, evaluate and be strategic about your approach to the market.<\/p>\n\n\n\n

But is Now Really the Time to Evolve?<\/strong><\/p>\n\n\n\n

It\u2019s easy to think the right move is to hold tight and weather the storm, but I argue now is the time to pivot and find new ways to meet your customers\u2019 immediate and long-term needs. Ask yourself, how can I protect the business I have, and continue to win new business? As we begin to see businesses transitioning to their new normal, new demands emerge. Business owners will need to take new products and services offerings into consideration and prepare to compete with others inside and outside of their space in new ways.<\/p>\n\n\n\n

But First, the Network!<\/strong><\/p>\n\n\n\n

Most new and emerging products and services we are hearing about revolve around the network. This makes sense for office technology dealers. For starters, copiers and printers hang on the network. If you are not in the network game or haven\u2019t previously considered the IT space, it\u2019s time. Knowing, understanding and being able to talk intelligently about the network is becoming the ticket to entry on many of the solutions I\u2019ll cover here.<\/p>\n\n\n\n

Network Security<\/strong><\/p>\n\n\n\n

Businesses understand what\u2019s at stake in this area, and not just larger organizations, but even SMBs and mom and pop shops now understand the high priority network security should hold. Everyone is vulnerable to a security breach and the repercussions can be debilitating for a business of any size. If you are able to help your customers maintain a secure environment, they will be willing to listen to the solutions you present.<\/p>\n\n\n\n

With that said, the ability to protect your network and the desire of the \u2018bad guy\u2019 to get into your network, has never been higher. Keep in mind, network security is complex; there are companies out there where network security is all they do. If you want to go all in, you have to know what you are doing, attaining the proper certifications, resources, and specialists that understand how to protect both you and your customers\u2019 interests. If a breach happens on your watch, that opens your business up to liabilities. If you want to play in this arena, we recommend either partnering with a third party who can guide or provide this service, or looking at some specific niches. I\u2019d be remiss if I didn\u2019t point you to resources we have via our subsidiary, Collabrance, LLC, an MMSP in this space. If you\u2019re wanting to learn more about getting into IT, the information available here<\/a> may help.<\/p>\n\n\n\n

Backup and Disaster Recovery<\/strong><\/p>\n\n\n\n

One niche of security we\u2019ve seen our partners successfully enter is in the realm of backup and disaster recovery (BDR). BDR is a combination of data backup and disaster recovery solutions that work together to safeguard a company\u2019s business continuity. The nice thing about BDR devices is they are lower maintenance and allow for solid recurring revenue and exponential growth. Getting into the network security game through a niche like BDR can allow you to deploy a simple strategy that attaches your business to the network so you can grow from the inside out.<\/p>\n\n\n\n

Physical Security<\/strong><\/p>\n\n\n\n

Another aspect of security is physical security, meaning on-premise surveillance, access control systems, or monitoring systems that ensure the physical security of an environment is maintained. This space involves some risk. For instance, if you get into monitoring or access control systems and there is a failure, you could be at fault. This creates a need for liability insurance to address that risk should it occur. The world of physical security is vast and we recommend finding a niche. As an example, we\u2019ve seen some partners experience success in the surveillance side of this business.<\/p>\n\n\n\n

Telecommunications<\/strong><\/p>\n\n\n\n

The cloud has completely transformed the telecommunications game. Though there are still enterprises using the on-premise model, we are seeing more and more transitioning to a hybrid or fully cloud-hosted model. The cloud has made it easier for those who aren\u2019t a specialist in the area of telecom to play there, creating some opportunity for you to gain traction.<\/p>\n\n\n\n

Pro\/AV Market<\/strong><\/p>\n\n\n\n

When you hear the term pro audio visual (AV) market, think conferencing technologies. There\u2019s been no better time to sell digital monitors, cameras, conferencing systems and the software that supports all of these offerings. The recent entrance of Zoom into the AVaaS space with bundled video conferencing solutions, as well as several distributors and manufacturers moving in this direction, has only accelerated the AV industry\u2019s move into financing and AVaaS offerings on other products. Overall the AV space is still a traditional \u201ccash\u201d sale with very little maintenance or managed services to support the technology. Technology providers that can differentiate by selling monthly payments or \u201cas-a-Service\u201d offerings in the AV space would be very well positioned, especially in the current economic environment.<\/p>\n\n\n\n

Conference Room as-a-Service<\/strong><\/p>\n\n\n\n

Video conferencing has never been more important than it is now. Many of us continue to work from home and we need to maintain face-to-face interaction. Pre-COVID-19, this market was already growing. We can only expect it to continue to pop even after we return to the office, as we\u2019ve all become more comfortable with the technology.<\/p>\n\n\n\n

In that respect, we\u2019ve seen notable growth in conference room-as-a-service offerings. Conference room as a service is a bundled rental solution that includes the necessary devices, software and ongoing service and support. If you\u2019ve ever been late to a call or virtual presentation because you couldn\u2019t get your technology to cooperate, then you can understand the demand that lies in ongoing conference room support. Customers are willing to pay for an ongoing lifeline to reduce inefficiencies of technical issues associated with conferencing offerings.<\/p>\n\n\n\n

Software<\/strong><\/p>\n\n\n\n

Software licensing has exploded over the last quarter. Considering how difficult it can be to go in and install equipment given the current environment, software offers a very clear benefit. With the ability to remote in, you reduce the IT resources needed for implementation.<\/p>\n\n\n\n

You do have to understand and be knowledgeable in the software you sell and if you find the right niche that provides the right solution to your customer, you can make good margins on it. This creates a nice pickup to help fill the gap on some print volume losses. Here are a few examples.<\/p>\n\n\n\n

Citrix or VPN Licensing<\/strong><\/p>\n\n\n\n

Especially in our current environment, people need a secure way to access their organization\u2019s network remotely. The ability to perform my job depends on this software and many dealers and MSPs have seen a lift in this area of their business, especially post-COVID-19.<\/p>\n\n\n\n

Document Management Software<\/strong><\/p>\n\n\n\n

Document management, often referred to as document management systems (DMS), is the use of a computer system and software to store, manage and track electronic documents and electronic images of paper-based information captured through the use of a document scanner. Document management software is crucial to help employees scan, save and share documents digitally and securely with team members. Digital workflows have only accelerated in importance with today\u2019s distributed workforce; you can help your customers remain efficient and effective with their business processes with a document management solution.<\/p>\n\n\n\n

Printing from Home<\/strong><\/p>\n\n\n\n

Depending on what study you\u2019ve read, it\u2019s estimated that between 20-30% of the workforce may never return to the office space. How does that impact printing? Right now, printing that was happening in the office isn\u2019t happening. Even when some do return to work, not everyone will. This means we can expect a drop in print volume even after things return back to \u201cnormal.\u201d<\/p>\n\n\n\n

Those that are working from home still have a need to print and will be tempted to plug in their home devices, introducing security risk to their employer\u2019s network. That\u2019s why many organizations need to implement a print from home type of solution for their employees. While this is a fairly new offering, dealers are looking at how they can package an at-home solution that organizations purchase and disperse to their remote workforce.<\/p>\n\n\n\n

COVID-19 Related Offerings<\/strong><\/p>\n\n\n\n

As more and more businesses return-to-work, many are seeking the necessary products and services in order to do so safely. Solution providers are asking us questions around financing in-demand equipment lines and services beyond that of your standard office technology solution.<\/p>\n\n\n\n

Thermal Scanners<\/strong><\/p>\n\n\n\n

We receive calls daily from resellers asking about thermal scanners: What can we finance and how? This is extremely new territory for our space and we are learning a lot. First, there are all kinds of thermal scanners out there. Pre-COVID-19, you had to use machines that were specifically FDA approved and compliant. They have paused that during the immediate future since the need is so large. While that currently takes some of the complexity out of the equation, keep in mind the FDA can revert back to their previous standards at any time. If you start selling these now, you need to be prepared for that. We also are uncertain if these are a long-term play or a shorter-term play.<\/p>\n\n\n\n

Second, many see the demand for these extending out farther into the future as people begin to return to pre-COVID-19 norms while maintaining necessary precautions. The need could remain strong as people verify the health of those traveling, coming into work or dropping kids of at school or daycare.<\/p>\n\n\n\n

As a final consideration, these do not offer a strong recurring revenue potential, as there are no supplies to be replenished on thermal scanners.<\/p>\n\n\n\n

Hand Sanitization Stations<\/strong><\/p>\n\n\n\n

Organizations of all kinds are seeking out ways to make hand sanitization readily available for their employees and patrons. One option is through acquiring hand sanitization stations. Whether these are a long or short term play is yet to be determined. They also fit well into the monthly recurring revenue model since the sanitization gel needs to be replenished.<\/p>\n\n\n\n

Whether you are on the offensive side or defensive side of the diversification field, it doesn\u2019t really matter. What matters is that you have an idea of what\u2019s out there, what your customers need, what others are doing and what you could potentially offer yourself. Our desire with this blog was to help provide guidance and to protect your blindside to competitors that might be coming at you. Perhaps it sparked an area of interest you\u2019d like to research further?<\/p>\n\n\n\n

As a provider of office technology solutions, it\u2019s important you are able to bill for your equipment, services and supplies in a way that protects your margins, but also keeps the needs of your customer in mind. Join us for this webinar overview of the billing options and best practices we see dealers implementing as they administer MPS contracts.<\/p>\n","protected":false},"excerpt":{"rendered":"

This piece originally appeared on the GreatAmerica Office Equipment Blog forum. Click here to read other topics of interest to our industry. There\u2019s nothing quite like a pandemic to force you to look at your business and fine-tune your go-to-market approach, including your product mix. From my view, there is a lot of opportunity for the office technology dealer. I\u2019ve been a part of both the information technology (IT) and Business Technology Association (BTA) channels for over 16 years of my life and in a number of different roles in both arenas while at GreatAmerica Financial Services. During this time, I\u2019ve had the opportunity to meet with MSPs, telecom resellers, pro A\/V and security resellers, VARs, integrators, dealers, distributors and manufacturers. It\u2019s because of these opportunities that I hope to be able to provide a little bit of guidance to those reading this blog, to potentially point out blind spots in your own offering while gathering insight as to what some of your competitors might be doing. Whether you view diversification as an offensive or defensive strategy it doesn\u2019t matter. What matters is that you take the time to learn, evaluate and be strategic about your approach to the market. But is Now Really the Time to Evolve? It\u2019s easy to think the right move is to hold tight and weather the storm, but I argue now is the time to pivot and find new ways to meet your customers\u2019 immediate and long-term needs. Ask yourself, how can I protect the business I have, and continue to win new business? As we begin to see businesses transitioning to their new normal, new demands emerge. Business owners will need to take new products and services offerings into consideration and prepare to compete with others inside and outside of their space in new ways. But First, the Network! Most new and emerging products and services we are hearing about revolve around the network. This makes sense for office technology dealers. For starters, copiers and printers hang on the network. If you are not in the network game or haven\u2019t previously considered the IT space, it\u2019s time. Knowing, understanding and being able to talk intelligently about the network is becoming the ticket to entry on many of the solutions I\u2019ll cover here. Network Security Businesses understand what\u2019s at stake in this area, and not just larger organizations, but even SMBs and mom and pop shops now understand the high priority network security should hold. Everyone is vulnerable to a security breach and the repercussions can be debilitating for a business of any size. If you are able to help your customers maintain a secure environment, they will be willing to listen to the solutions you present. With that said, the ability to protect your network and the desire of the \u2018bad guy\u2019 to get into your network, has never been higher. Keep in mind, network security is complex; there are companies out there where network security is all they do. If you want to go all in, you have to know what you are doing, attaining the proper certifications, resources, and specialists that understand how to protect both you and your customers\u2019 interests. If a breach happens on your watch, that opens your business up to liabilities. If you want to play in this arena, we recommend either partnering with a third party who can guide or provide this service, or looking at some specific niches. I\u2019d be remiss if I didn\u2019t point you to resources we have via our subsidiary, Collabrance, LLC, an MMSP in this space. If you\u2019re wanting to learn more about getting into IT, the information available here may help. Backup and Disaster Recovery One niche of security we\u2019ve seen our partners successfully enter is in the realm of backup and disaster recovery (BDR). BDR is a combination of data backup and disaster recovery solutions that work together to safeguard a company\u2019s business continuity. The nice thing about BDR devices is they are lower maintenance and allow for solid recurring revenue and exponential growth. Getting into the network security game through a niche like BDR can allow you to deploy a simple strategy that attaches your business to the network so you can grow from the inside out. Physical Security Another aspect of security is physical security, meaning on-premise surveillance, access control systems, or monitoring systems that ensure the physical security of an environment is maintained. This space involves some risk. For instance, if you get into monitoring or access control systems and there is a failure, you could be at fault. This creates a need for liability insurance to address that risk should it occur. The world of physical security is vast and we recommend finding a niche. As an example, we\u2019ve seen some partners experience success in the surveillance side of this business. Telecommunications The cloud has completely transformed the telecommunications game. Though there are still enterprises using the on-premise model, we are seeing more and more transitioning to a hybrid or fully cloud-hosted model. The cloud has made it easier for those who aren\u2019t a specialist in the area of telecom to play there, creating some opportunity for you to gain traction. Pro\/AV Market When you hear the term pro audio visual (AV) market, think conferencing technologies. There\u2019s been no better time to sell digital monitors, cameras, conferencing systems and the software that supports all of these offerings. The recent entrance of Zoom into the AVaaS space with bundled video conferencing solutions, as well as several distributors and manufacturers moving in this direction, has only accelerated the AV industry\u2019s move into financing and AVaaS offerings on other products. Overall the AV space is still a traditional \u201ccash\u201d sale with very little maintenance or managed services to support the technology. Technology providers that can differentiate by selling monthly payments or \u201cas-a-Service\u201d offerings in the AV space would be very well positioned, especially in the current economic environment. Conference Room as-a-Service Video conferencing has never been more important […]<\/p>\n","protected":false},"author":255,"featured_media":41188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[80,1650,82,1638],"tags":[],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/41187"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/255"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=41187"}],"version-history":[{"count":1,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/41187\/revisions"}],"predecessor-version":[{"id":41189,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/41187\/revisions\/41189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/41188"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=41187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=41187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=41187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}