{"id":40147,"date":"2020-05-07T14:10:09","date_gmt":"2020-05-07T21:10:09","guid":{"rendered":"https:\/\/www.enxmag.com\/twii\/?p=40147"},"modified":"2020-05-07T14:10:11","modified_gmt":"2020-05-07T21:10:11","slug":"seven-keys-to-build-back-better","status":"publish","type":"post","link":"https:\/\/www.enxmag.com\/twii\/the-week-in-imaging-twii\/editors-blog\/2020\/05\/seven-keys-to-build-back-better\/","title":{"rendered":"Seven Keys to Build Back Better"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

The coronavirus is the biggest challenge most of us have had to face in our lifetimes. But it is also worth asking how we might ensure that our response to it makes us stronger, not weaker, going forward. We have the opportunity to build back better.<\/p>\n\n\n\n

A high tide lifts all boats. That\u2019s been the case for the past 10 years because of our growing economy and tight talent market. You could find success with being average: sales skills, messaging, value statements, etc. No more! What got you here (pre-COVID-19) won\u2019t get you there (post-COVID-19). That is a fact. Charles Darwin said it best \u201cIt is not the strongest of the species that survives, nor the most intelligent, but the most responsive to change.\u201d<\/p>\n\n\n\n

I am no predictor of the future, but there is one thing I am 100% certain of, things will NEVER again be the same as January 2020. The question is, how do we respond in a way that makes us stronger going forward?<\/p>\n\n\n\n

How do we build back better?<\/p>\n\n\n\n

The term \u201cbuild back better\u201d introduced in 2006, is \u201can approach to post-disaster recovery that reduces vulnerability to future disasters.\u201d <\/p>\n\n\n\n

First, recognize moving forward is that COVID-19 is not the villain here, inaction is. Doing nothing, waiting for things to get better, hunkering down \u2014 while those are always options, I can assure you, they will not serve you well in this crisis. States are beginning to open up; however, most experts are predicting a second and possibly a third wave of COVID-19 referencing the Flu Pandemic of 1918. <\/p>\n\n\n\n

Inaction is the villain. There is a lot to do to respond and adapt to the new normal. Here are seven things you need to accomplish over the next 60 days.<\/p>\n\n\n\n

  1. Client Retention is the New Acquisition
    * Determine key accounts
    * Arrange calls with Key Decision Makers, Influencers
    * Allocate resources accordingly
    * Retain! Retain! Retain!<\/li>
  2. Develop a new Go-To-Market Execution Plan
    * Implement Covid-19 market segmentation (Who?)
    * Revise your value statements and messaging (Why?)
    * Implement a multi-level marketing plan -email, vmail, webinar, social, etc. (How?)
    * Tightly integrate with CRM for lead generation
    * Update pricing to reflect new normal
    * Develop communication plan internal\/external<\/li>
  3. Invest in Sales through Virtual Selling Skills\u2014 the New Normal
    * Increase training for prospecting–securing net new meetings
    * Increase training for selling through phone and video (call planning, building rapport, uncovering needs, leveraging technology )
    * Increase social selling skills<\/li>
  4. Pipeline Cadence and Triage
    * Focus on later stage qualified deals
    * Adjust cadence of pipeline review meetings (minimum weekly)
    * Provide feedback loop for potential deal closures (speed)<\/li>
  5. Invest in Management through Virtual Leadership Skills
    * Communication
    * Managing Performance
    * Coaching
    * Leveraging Teamwork<\/li>
  6. Reset the Revenue Forecast and Expense Budget
    * Reset the revenue forecast
    * Reallocate the expense budget<\/li>
  7. Evaluate Metrics and Incentives
    * Align metrics and incentives to new Go-To-Market Strategy
    * Deploy new Key Performance Indicators
    * Optimize territories\/segments and target accounts
    * Align sales quotas to the new reality
    * Adjust compensation plans to retain the best people<\/li><\/ol>\n\n\n\n

    Yes, there is a lot to do. And we can help. Speed is the currency of today.<\/p>\n\n\n\n

    Butler Street \u2013 Management Consulting, Training & Research<\/strong><\/p>\n\n\n\n

    Butler Street<\/a> enables organizations to develop, implement and execute their business strategies through great client relationships and high performing leaders and teams. At Butler Street, we are knowledge-sharing operators; a combination of highly experienced CEOs, COOs, VPs of Sales and VPs of Operational Excellence. Butler Street\u2019s key differentiation is that we, as operating executives, have successfully implemented the client and talent development solutions and we have developed the techniques required to customize them with actionable insights specific to your business.<\/em> <\/p>\n\n\n\n

    Butler Street was recently recognized as a Top 10 Leadership Development Training\/Coaching Company<\/a> by HR Tech Outlook<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The coronavirus is the biggest challenge most of us have had to face in our lifetimes. But it is also worth asking how we might ensure that our response to it makes us stronger, not weaker, going forward. We have the opportunity to build back better. A high tide lifts all boats. That\u2019s been the case for the past 10 years because of our growing economy and tight talent market. You could find success with being average: sales skills, messaging, value statements, etc. No more! What got you here (pre-COVID-19) won\u2019t get you there (post-COVID-19). That is a fact. Charles Darwin said it best \u201cIt is not the strongest of the species that survives, nor the most intelligent, but the most responsive to change.\u201d I am no predictor of the future, but there is one thing I am 100% certain of, things will NEVER again be the same as January 2020. The question is, how do we respond in a way that makes us stronger going forward? How do we build back better? The term \u201cbuild back better\u201d introduced in 2006, is \u201can approach to post-disaster recovery that reduces vulnerability to future disasters.\u201d First, recognize moving forward is that COVID-19 is not the villain here, inaction is. Doing nothing, waiting for things to get better, hunkering down \u2014 while those are always options, I can assure you, they will not serve you well in this crisis. States are beginning to open up; however, most experts are predicting a second and possibly a third wave of COVID-19 referencing the Flu Pandemic of 1918. Inaction is the villain. There is a lot to do to respond and adapt to the new normal. Here are seven things you need to accomplish over the next 60 days. Client Retention is the New Acquisition * Determine key accounts * Arrange calls with Key Decision Makers, Influencers * Allocate resources accordingly * Retain! Retain! Retain! Develop a new Go-To-Market Execution Plan * Implement Covid-19 market segmentation (Who?) * Revise your value statements and messaging (Why?)* Implement a multi-level marketing plan -email, vmail, webinar, social, etc. (How?) * Tightly integrate with CRM for lead generation * Update pricing to reflect new normal * Develop communication plan internal\/external Invest in Sales through Virtual Selling Skills\u2014 the New Normal * Increase training for prospecting–securing net new meetings * Increase training for selling through phone and video (call planning, building rapport, uncovering needs, leveraging technology )* Increase social selling skills Pipeline Cadence and Triage * Focus on later stage qualified deals * Adjust cadence of pipeline review meetings (minimum weekly) * Provide feedback loop for potential deal closures (speed) Invest in Management through Virtual Leadership Skills* Communication * Managing Performance * Coaching * Leveraging Teamwork Reset the Revenue Forecast and Expense Budget * Reset the revenue forecast * Reallocate the expense budget Evaluate Metrics and Incentives * Align metrics and incentives to new Go-To-Market Strategy* Deploy new Key Performance Indicators * Optimize territories\/segments and target accounts * Align sales quotas to the new reality * Adjust compensation plans to retain the best people Yes, there is a lot to do. And we can help. Speed is the currency of today. Butler Street \u2013 Management Consulting, Training & Research Butler Street enables organizations to develop, implement and execute their business strategies through great client relationships and high performing leaders and teams. At Butler Street, we are knowledge-sharing operators; a combination of highly experienced CEOs, COOs, VPs of Sales and VPs of Operational Excellence. Butler Street\u2019s key differentiation is that we, as operating executives, have successfully implemented the client and talent development solutions and we have developed the techniques required to customize them with actionable insights specific to your business. Butler Street was recently recognized as a Top 10 Leadership Development Training\/Coaching Company by HR Tech Outlook.<\/p>\n","protected":false},"author":230,"featured_media":40148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[80,1650,82,1638],"tags":[3822],"_links":{"self":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/40147"}],"collection":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/users\/230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/comments?post=40147"}],"version-history":[{"count":3,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/40147\/revisions"}],"predecessor-version":[{"id":40164,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/posts\/40147\/revisions\/40164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media\/40148"}],"wp:attachment":[{"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/media?parent=40147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/categories?post=40147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enxmag.com\/twii\/wp-json\/wp\/v2\/tags?post=40147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}